Exam 2: Adapting Your Message to Your Audience

Janice,a marketing executive at a clothing retail firm,is writing a proposal to promote a new line of clothing for the company.While writing the presentation,she keeps in mind,the marketing directors of the company who have the power to adopt the plan.She also notes that her marketing manager will approve or reject the proposal before it is presented to the directors of the company.On the day of presenting the proposal,she notices that the promotional manager,advertising manager,and the communications manager are also present to offer comments on the proposal.Which of the following is most likely to be a gatekeeper for Janice's proposal?

"You will be entitled to an all expense paid trip to London if you achieve the quarterly target of 150 accounts" is an example of an intrinsic motivator.

One should identify the needs,wants,and feelings that may motivate an audience if audience benefits are difficult to develop.

Rebecca Harvey,who works as a marketing executive at a travel company,was recently asked by her manager to provide an update on the campaign she is working on.Instead of giving the manager details through a face-to-face interaction,she chose to write an e-mail.She knew she will have more time to formulate the campaign update if she chooses a written mode of communication.According to Myers-Briggs Type Indicator,which of the following personality types is Harvey?

Identify the six questions that provide a framework for audience analysis.

Explain how a primary audience differs from a secondary audience?

Explain the four dichotomies that the Myers-Briggs Type Indicator uses to analyze people.

The Myers-Briggs typology states that sensing type of people are good at facts,and expect others to be as well.

Barbeque,a new restaurant in Mexico City,advertised themselves through newspaper ads which generated a large customer base.Which of the following did the restaurant most likely say in their ad which represented you-attitude?

Placing old information in a subordinate clause helps an audience think of background information needed to appreciate points in a message.

The best way to handle the thinking type of audience is to use emotion and personal scenarios to show how one's ideas value the needs of the people in the organization.

Explain how written communication helps in communicating a message more easily than oral communication and vice versa.

Tiffany Miles,who works as a human resource executive,recently recruited members for the communication team of their organization.She has noticed that all of the new employees were born after the year 1964 and distinctly differ from the rest of the age group of the company.Which of the following would best help Miles handle them and avoid dissatisfaction of employees?

What is an organizational culture and discourse community? Explain.

What steps should one follow if an audience's opinion or understanding needs to be altered?

Beverly Vaughn recently gave a presentation on "The Benefits of Investing in Frank Middleton Mutual Funds." The seminar was a big success and Vaughn gives its credit to careful analysis of the audience's psychographic characteristics.Which of the following characteristics does the analysis most likely indicate?

Which of the following is an example of a primary audience?

Peter Cat,a fast food chain in Mexico,recently conducted a survey to understand what motivated their employees in their work.To their surprise,they noticed that over 85% of employees were inspired to perform better by intrinsic factors as opposed to extrinsic factors.Which of the following is most likely to be an intrinsic motivator for their employees?

Intrinsic motivators are better than extrinsic motivators because research shows that extrinsic motivators may actually make people less satisfied with the products they buy or the procedures they follow.

Why are intrinsic motivators more effective than extrinsic motivators if one wants to bring about long-term change?