Exam 2: Adapting Your Message to Your Audience

Naomi works at an event management company and is popular among her clients for her ability to adapt to changing situations and client requirements with ease.She also avoids making impulsive decisions and gathers all necessary information before implementing an action.According to the Myers-Briggs Type Indicator,she qualifies as the _____ type.

The ability to put yourself in someone else's shoes and to feel with that person is known as _____.

Communication channels are identical in speed,accuracy of transmission,and the ability to create goodwill.

Which of the following is an example of a psychographic characteristic?

One can ask questions about the importance of friendship and social relationships to analyze a company's discourse community.

Which of the following is most likely to be an audience benefit?

Making a message clear and unambiguous helps in handling an audience which may oppose a message.

Which of the following should be undertaken to addresses multiple audiences with different needs?

Leona Benson e-mails her colleague,Miriam Wolfe,to suggest that she should write a comprehensive business plan for the company.The task will be rather challenging and time-consuming; however,Miriam still takes up the task.Which of the following did Benson most likely say to Wolfe that motivated her to take up the task?

Zoë works for a fashion house in Manhattan and recently gave an oral presentation to her colleagues on a marketing plan for a line of woolen clothing.The presentation was liked by everyone in the audience.Zoë feels the presentation was a success because she chose the oral medium of communication instead of a written medium.Which of the following did Zoë most likely present in her presentation?

Audience benefits refer to advantages that the audience gets by using services,buying products,following policies,or adopting ideas.

One should avoid providing an overview while writing for multiple audiences because it takes the attention away from the body of the message.

Mildred Gilbert,who works for a travel company,recently gave a presentation to her manager on a marketing plan for the next financial year.In the presentation,she ensured that all communication was well organized,and all procedures followed a distinct structure and timeframe.Which of the following personality types was Gilbert's audience according to the Myers-Briggs Type Indicator?

Questions about what media,formats,and styles being preferred for communication are a good way of understanding a company's discourse community.

It is important to use the reader's first name in a salutation even if one is not comfortable with first-name basis.

Raymond Dean works in the human resource department of a five star deluxe hotel in Las Vegas and needs to recruit people for the post of floor managers in the guest relations department.These recruits will have to be sensitive to in-house guests' requirements and make crucial decisions keeping in mind their preferences.Which of the following dichotomies of Myers-Briggs Type Indicator will best help Dean in recruiting?

According to the Myers-Briggs Type Indicator,the _____ dichotomy measures the way an individual prefers to take in information.

Explain how demographic characteristics differ from psychographic features of an audience.

Brooklyn Holmes is a human resource executive at Rowland and Co,a small finance firm.She recently wrote a general reference document on office guidelines.The document served very beneficial for existing employees at the company and also will be used as a future reference document.What steps or guidelines did Brooklyn follow which helped her prepare a good general reference document?

Ally Hale needs to prepare a presentation to motivate members of the sales team to achieve their monthly target of selling a savings banking account.The savings account is popular among high-end customers and large corporate houses.What steps should Hale adopt which will help her achieve this objective?