Exam 2: Adapting Your Message to Your Audience

Loretta Jones,who works as a sales manager in a telecom company,needs to present a report to the directors at the end of every financial year on the sales generated by the company.For her upcoming presentation,which of the following statements should she use for the audience to recall the background on company's growth presented in her last report?

While writing for multiple audiences,it is vital to organize the message based on the decision makers' attitudes toward it.

Claudia Walsh,an insurance agent,recently gave a presentation to a client on long-term investment policies.Initially,the client was skeptical about the investment products but by the end of the presentation,they gave a positive response.Which of the following did he most likely do?

A _____ has the power to decide whether to accept a recommendation or not and every message must reach this audience to fulfill its purpose.

Frederick Herzberg's study of professional employees found that the things people liked about their jobs were all intrinsic motivators such as pride in achievement,and enjoyment of work and responsibility.

The generational difference witnessed in office environments shows that generation X and millenials are largely motivated by duty to a company as opposed to the older generation who are motivated by why a task is important.

If audience benefits do not use you-attitude in a message,a message is likely to be ineffective.

While developing audience benefits,it is important to link the feature of a product to the audience's needs and provide details to make the benefit vivid.

The _____ dichotomy of the Myers-Briggs Type Indicator measures how individuals prefer to focus their attention and derive energy.

Good writers maintain one consistent style and approach for all audiences.

The best way to present audience benefits is by presenting good news in the middle of a message.

According to the Myers-Briggs typology,judging type of people prefer to live in a flexible,spontaneous way,and enjoy possibilities.

The political environment of an organization can impact an audience's reaction to a message.

Discuss how a watchdog audience is different from a gatekeeper and an auxiliary audience.

Common sense and empathy are the most crucial tools in audience analysis.