Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

Through a network of businesspeople known as __________,members of LinkedIn gain an introduction to someone they wish to know through a mutual,trusted contact.

classifying social media,media richness is __________,whereas self-disclosure is __________.

issue between Nestlé and Greenpeace over Nestlé's Kit Kat candy bar was that

website that enables users to send and receive messages up to 140 characters long is

of the following are the four more widely social media networks discussed in the text EXCEPT:

social network primarily used for professional networking and job searching is

Figure 19-1 -According to Figure 19-1 above,the information source most used in 2000 was

the following statements about user generated content (UGC)are true EXCEPT:

classifying social media,the degree of acoustic,visual,and personal contact between two communication partners is referred to as __________,whereas the degree to which a person's thoughts,feelings,likes,and dislikes are made public is referred to as __________.

2.0 is a term that describes

Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time)and __________ (if someone visits five times in one day,he or she is counted once).

Which of the following statements is true about Facebook?

various forms of online media content that are publicly available and created by end users are referred to as

Figure 19-1 -According to Figure 19-1 above,which information source showed the biggest increase in college student preference from 2000 to 2009?

social network that is used solely for sharing videos is

YouTube would be an excellent social network to advertise all of the following products EXCEPT:

Performance measures for social media are divided into these two types: __________ and __________.

the content of a marketing website for a product moves from words to photos,videos,and animation,the media richness of the site

Blogs and wikis differ in that a blog is a diary that shows a __________,while a wiki shows the end result as a __________.

is the role of a brand manager in advertising on Facebook?