Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

classifying social media,self-disclosure is

performance measure of average Page views per visitor is the number of

publicly accessible personal journal and online forum for an individual or organization is a __________,whereas a website whose online content is created and edited by the ongoing collaboration of end users is a __________.

Within the context of social media,an "evangelist" is an online user who

concept underlying Bitter Girls focuses on

promoting its new Fiesta subcompact,Ford's "Fiesta movement" on Twitter received __________ tweets.

wiki is a

a brand manager wanted to use LinkedIn to promote his or her brand,the best way would be to

is important for marketers to reach college-age students in the U.S.because

According to Figure 19-5 above,which social network was closest to Facebook terms of unique U.S.visitors per month as of September 2011?

is one way in which the Internet has changed and brought about the term "Web 2.0?"

Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.

downfall to Twitter is that users can feel __________,as they need to check messages at odd hours,and have higher mobile phone bills.

Twitter is

per thousand is a measure in which

is a reason users have "unliked" a brand's Facebook Page?

total number of people who interact with a Post (for example,"like" or make a comment)divided by the total number of people seeing the Post is the

fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

unintended effect of the proliferation of social media is

China has consistently blocked __________ use by its citizens.