Exam 6: Consumer Behavior

According to Abraham Maslow's hierarchy of needs,human beings have five levels of needs they are constantly seeking to satisfy.Marketers who are knowledgeable of the hierarchy of needs are able to manufacture products accordingly,and develop marketing strategies that help make consumer purchase decisions easier. Amos is in the market for a luxury car and has been researching different brands,their costs,and expenses associated with maintaining these vehicles.The luxury car commercials he has seen deal with social status,feeling good,and the esteem needs of potential consumers.For the most part,all of the brands he was considering were similar until he saw an ad for a luxury car company that was highlighting efficiency rates of the car's airbags and seat belts in crash control tests.Amos decided to buy this company's all wheel drive. Which of the following statements can be inferred from the scenario provided above?

(Multiple Choice)

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Question 21

Maslow's hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

(True/False)

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Question 22

Match each definition to the corresponding term. -_____ are the mental filtering processes of a person through which all inputs must pass.

(Multiple Choice)

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Question 23

Jorge plans to buy a car and discusses the purchase with his parents.Their influence on his buying decision is considered:

(Multiple Choice)

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Question 24

A need is an imbalance between the consumer's actual and desired states.

(True/False)

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Question 25

Culture is the broadest environmental determinant of consumer behavior.

(True/False)

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Question 26

Which of the following consumer problem-solving behaviors requires the least effort?

(Multiple Choice)

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Question 27

Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.

(True/False)

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Question 28

When a bride purchases a wedding dress,her problem-solving process is likely to differ from the process she used when buying dresses to wear to work.Once in the wedding dress market,most brides will shift from problem solving to problem solving.

(Multiple Choice)

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Question 29

Which of the following can be categorized under the cognitive component of an attitude?

(Multiple Choice)

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Question 30

As an observant marketer,you read newspapers and magazines regularly to keep up with trends in American cultural values.But you realize that certain core values do not change over time.When considering various slogans to promote a new line of kitchen appliances,you identify one that fails to tap into a core value.Which slogan is it?

(Multiple Choice)

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Question 31

Match each definition to the corresponding term. -_____ are the features a consumer considers in choosing among alternatives.

(Multiple Choice)

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Question 32

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

(Multiple Choice)

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Question 33

Which of the following is most likely to break through a person's perceptual screen?

(Multiple Choice)

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Question 34

When making purchasing decisions,consumers will most likely choose products that move them closer to their real self-images.

(True/False)

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Question 35

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

(True/False)

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Question 36

The Asch phenomenon states that individuals will:

(Multiple Choice)

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Question 37

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer.

(True/False)

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Question 38

An evoked set is limited in case of an immediate need.

(True/False)

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Question 39

Who are opinion leaders? Why are they important to marketers?

(Essay)

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Question 40

Showing 21 - 40 of 232

Maslow's hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

Match each definition to the corresponding term. -_____ are the mental filtering processes of a person through which all inputs must pass.

Jorge plans to buy a car and discusses the purchase with his parents.Their influence on his buying decision is considered:

A need is an imbalance between the consumer's actual and desired states.

Culture is the broadest environmental determinant of consumer behavior.

Which of the following consumer problem-solving behaviors requires the least effort?

Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.

When a bride purchases a wedding dress,her problem-solving process is likely to differ from the process she used when buying dresses to wear to work.Once in the wedding dress market,most brides will shift from problem solving to problem solving.

Which of the following can be categorized under the cognitive component of an attitude?

Match each definition to the corresponding term. -_____ are the features a consumer considers in choosing among alternatives.

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

Which of the following is most likely to break through a person's perceptual screen?

When making purchasing decisions,consumers will most likely choose products that move them closer to their real self-images.

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

The Asch phenomenon states that individuals will:

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer.

An evoked set is limited in case of an immediate need.

Who are opinion leaders? Why are they important to marketers?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 6: Consumer Behavior

Maslow's hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

Match each definition to the corresponding term. -_____ are the mental filtering processes of a person through which all inputs must pass.

Jorge plans to buy a car and discusses the purchase with his parents.Their influence on his buying decision is considered:

A need is an imbalance between the consumer's actual and desired states.

Culture is the broadest environmental determinant of consumer behavior.

Which of the following consumer problem-solving behaviors requires the least effort?

Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.

​When a bride purchases a wedding dress,her problem-solving process is likely to differ from the process she used when buying dresses to wear to work.Once in the wedding dress market,most brides will shift from ____ problem solving to ____ problem solving.

Which of the following can be categorized under the cognitive component of an attitude?

Match each definition to the corresponding term. -_____ are the features a consumer considers in choosing among alternatives.

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

Which of the following is most likely to break through a person's perceptual screen?

When making purchasing decisions,consumers will most likely choose products that move them closer to their real self-images.

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

The Asch phenomenon states that individuals will:

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer.

An evoked set is limited in case of an immediate need.

Who are opinion leaders? Why are they important to marketers?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

When a bride purchases a wedding dress,her problem-solving process is likely to differ from the process she used when buying dresses to wear to work.Once in the wedding dress market,most brides will shift from problem solving to problem solving.