Exam 6: Consumer Behavior

Mateo recently graduated from high school and it's always been assumed that he would go to college after graduation.His family believe education is important to success in life and know that Mateo will be able to achieve success with a combination of hard work,persistence,and knowledge.Mateo has been influenced by

Attitudes of a person toward some object or idea are highly resistant to change.

Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing,taste,smell,touch,and sight.

The single group within society that is most vulnerable to reference group influence is:

Product features that consumers consider while choosing among alternatives are known as the:

_____ is an imbalance between a consumer's actual and desired states.

Briefly describe the steps involved in the consumer decision process.

The _____ component of attitude specifically involves tendencies to act in a certain manner.

Which of the following statements reflects Carla's interpersonal determinants concerning her purchase of an Apple computer?

Sharon is purchasing a food processor and has done extensive research on all the models available in the market.She is convinced about a particular product and is trying to finalize a store from where to make the purchase.Sharon is in the _____ stage of consumer decision process.

The buying behavior of an individual in a group is not only affected by the norms of the group,but also by that individual's role and status within the group.

As a marketing research intern for a personal-care products company,you are asked to present information on the learning process to the marketing department.Discuss the elements of learning you would include in your presentation.What advice would you give your peers about shaping?

Which of the following would fall under the category of personal determinants of consumer behavior?

​According to Maslow's hierarchy,an art enthusiast joining an art appreciation society would be satisfying which level of her consumer needs?

​Your boss often talks about the importance of marketing to subcultures,but he includes only Hispanic Americans,African Americans,and Asian Americans.You know that a subculture can be defined by characteristics other than nationality or ethnicity.In a memo,you identify some of these characteristics,including:

Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.

Bristol-Myers Squibb,a large pharmaceutical company,has developed a campaign featuring Lance Armstrong promoting their development of cancer drugs.The campaign has a slogan,"Together We Can Prevail." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow's hierarchy of needs.

Match each definition to the corresponding term. -A(n)_____ is one with high levels of potential social or economic consequences.

Human behavior is solely a function of pressures exerted by external environmental forces on the individual.

In a marketing context,the immediate or expected change in consumer behavior that results from experience is called a _____.