Question 1

The postpurchase evaluation of the consumer decision process attempts to measure the:

Accepted Answer

A) selling success experienced by the vendor. 
B) follow-up effectiveness of the firm. 
C) consumer satisfaction with the purchase. 
D) advertising influence on the purchase. 
A) selling success experienced by the vendor. 
B) follow-up effectiveness of the firm. 
C) consumer satisfaction with the purchase. 
D) advertising influence on the purchase.

Question 2

The three largest and fastest-growing U.S.ethnic subcultures are Hispanic Americans,African Americans,and Asian Americans.

Accepted Answer

A) True 
 B)False

Question 3

Define consumer behavior.Describe Kurt Lewin's proposition and how it has been adapted for consumer behavior.

Accepted Answer

Consumer behavior is the process through

Question 4

The core values of American culture include work ethic and the desire to accumulate wealth.

Accepted Answer

A) True 
 B)False

Question 5

Ayden is shopping at the local Costco on a Saturday afternoon and loves trying all the product samples.He's learned that he can usually try 5 to 7 different products while he's shopping in the store and the samples almost always taste great! He usually purchases the sampled item because he likes the taste and knows that he'll use it once he gets the item home.What type of marketing technique is utilized by offering product samples?

Accepted Answer

A) ​shaping 
B) ​subliminal perception 
C) ​perceptual screens 
D) ​motivations 
A) ​shaping 
B) ​subliminal perception 
C) ​perceptual screens 
D) ​motivations

Question 6

Households with two wage earners are more likely than others to make joint purchasing decisions.

Accepted Answer

A) True 
 B)False

Question 7

The Hispanic American population is not a single homogeneous group,but a composite of a number of culturally distinct groups.

Accepted Answer

A) True 
 B)False

Question 8

Peoples' perception of an object or event results from an interaction between their:

Accepted Answer

A) likes and dislikes. 
B) emotions and thoughts. 
C) stimulus factors and individual factors. 
D) needs and wants. 
A) likes and dislikes. 
B) emotions and thoughts. 
C) stimulus factors and individual factors. 
D) needs and wants.

Question 9

Rachel,an advertising executive,shops for clothing at a trendy store in town.The sales clerk shows her the latest styles in bright prints and bold colors.Although these are the styles worn at her office,she rejects them and purchases traditionally formal clothes in neutrals and black.Rachel's decision is most likely driven by _____ factors.

Accepted Answer

A) impersonal 
B) interpersonal 
C) personal 
D) institutional 
A) impersonal 
B) interpersonal 
C) personal 
D) institutional

Question 10

A motive is an inner state that directs a person to create:

Accepted Answer

A) equilibrium between the actual and desired states. 
B) excitement in attaining the need satisfaction. 
C) equity between the cost and benefits of the need satisfaction. 
D) a sense of cognitive dissonance in the process of need satisfaction. 
A) equilibrium between the actual and desired states. 
B) excitement in attaining the need satisfaction. 
C) equity between the cost and benefits of the need satisfaction. 
D) a sense of cognitive dissonance in the process of need satisfaction.

Question 11

The broadest environmental determinant of consumer behavior is:

Accepted Answer

A) income or purchasing power. 
B) educational background. 
C) culture. 
D) social status. 
A) income or purchasing power. 
B) educational background. 
C) culture. 
D) social status.

Question 12

Brand loyalty is valued by marketers as it not only ensures that the consumer purchases the product but it also acts as a buffer against competitive messages getting to the consumer.

Accepted Answer

A) True 
 B)False

Question 13

Food manufacturers often set up tables in grocery stores where customers can sample featured products.The goal of this type of promotion is to specifically influence the _____ component of attitude.

Accepted Answer

A) behavioral 
B) emotional 
C) cognitive 
D) affective 
A) behavioral 
B) emotional 
C) cognitive 
D) affective

Question 14

Match each definition to the corresponding term.
-The process of applying a series of rewards and reinforcements to permit more complex behavior to evolve is called _____.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 15

The cognitive component of attitude essentially deals with feelings or emotional reactions.

Accepted Answer

A) True 
 B)False

Question 16

Consumers are influenced by their ____________ or meaning of the incoming stimuli that they receive from each of the five senses: sight,smell,touch,taste,and hearing.The ___________ are the mental filtering processes through which all inputs must pass.​

Accepted Answer

A) ​perceptions; individual factors 
B) ​individual factors; perceptions 
C) ​perceptual screens; perceptions 
D) ​perceptions; perceptual screens 
E) ​perceptual screens; individual factors 
A) ​perceptions; individual factors 
B) ​individual factors; perceptions 
C) ​perceptual screens; perceptions 
D) ​perceptions; perceptual screens 
E) ​perceptual screens; individual factors

Question 17

Match each definition to the corresponding term.
-The subconscious receipt of incoming information is referred to as _____.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 18

The buying behaviors exhibited by members of the different classes are homogeneous and exclusive.

Accepted Answer

A) True 
 B)False

Question 19

A frequent-flyer program usually announced by airlines is a form of purchasing reinforcement.

Accepted Answer

A) True 
 B)False

Question 20

Describe the Asch phenomenon.Discuss the influence of reference groups on consumer behavior.

Accepted Answer

The purchased item must be conspicuous;

The postpurchase evaluation of the consumer decision process attempts to measure the:

The three largest and fastest-growing U.S.ethnic subcultures are Hispanic Americans,African Americans,and Asian Americans.

Define consumer behavior.Describe Kurt Lewin's proposition and how it has been adapted for consumer behavior.

The core values of American culture include work ethic and the desire to accumulate wealth.

Households with two wage earners are more likely than others to make joint purchasing decisions.

The Hispanic American population is not a single homogeneous group,but a composite of a number of culturally distinct groups.

Peoples' perception of an object or event results from an interaction between their:

A motive is an inner state that directs a person to create:

The broadest environmental determinant of consumer behavior is:

Brand loyalty is valued by marketers as it not only ensures that the consumer purchases the product but it also acts as a buffer against competitive messages getting to the consumer.

Food manufacturers often set up tables in grocery stores where customers can sample featured products.The goal of this type of promotion is to specifically influence the _____ component of attitude.

Match each definition to the corresponding term. -The process of applying a series of rewards and reinforcements to permit more complex behavior to evolve is called _____.

The cognitive component of attitude essentially deals with feelings or emotional reactions.

Consumers are influenced by their __ or meaning of the incoming stimuli that they receive from each of the five senses: sight,smell,touch,taste,and hearing.The _ are the mental filtering processes through which all inputs must pass.

Match each definition to the corresponding term. -The subconscious receipt of incoming information is referred to as _____.

The buying behaviors exhibited by members of the different classes are homogeneous and exclusive.

A frequent-flyer program usually announced by airlines is a form of purchasing reinforcement.

Describe the Asch phenomenon.Discuss the influence of reference groups on consumer behavior.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 6: Consumer Behavior

The postpurchase evaluation of the consumer decision process attempts to measure the:

The three largest and fastest-growing U.S.ethnic subcultures are Hispanic Americans,African Americans,and Asian Americans.

Define consumer behavior.Describe Kurt Lewin's proposition and how it has been adapted for consumer behavior.

The core values of American culture include work ethic and the desire to accumulate wealth.

Households with two wage earners are more likely than others to make joint purchasing decisions.

The Hispanic American population is not a single homogeneous group,but a composite of a number of culturally distinct groups.

Peoples' perception of an object or event results from an interaction between their:

A motive is an inner state that directs a person to create:

The broadest environmental determinant of consumer behavior is:

Brand loyalty is valued by marketers as it not only ensures that the consumer purchases the product but it also acts as a buffer against competitive messages getting to the consumer.

Food manufacturers often set up tables in grocery stores where customers can sample featured products.The goal of this type of promotion is to specifically influence the _____ component of attitude.

Match each definition to the corresponding term. -The process of applying a series of rewards and reinforcements to permit more complex behavior to evolve is called _____.

The cognitive component of attitude essentially deals with feelings or emotional reactions.

Consumers are influenced by their ____________ or meaning of the incoming stimuli that they receive from each of the five senses: sight,smell,touch,taste,and hearing.The ___________ are the mental filtering processes through which all inputs must pass.​

Match each definition to the corresponding term. -The subconscious receipt of incoming information is referred to as _____.

The buying behaviors exhibited by members of the different classes are homogeneous and exclusive.

A frequent-flyer program usually announced by airlines is a form of purchasing reinforcement.

Describe the Asch phenomenon.Discuss the influence of reference groups on consumer behavior.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Consumers are influenced by their __ or meaning of the incoming stimuli that they receive from each of the five senses: sight,smell,touch,taste,and hearing.The _ are the mental filtering processes through which all inputs must pass.