Exam 6: Consumer Behavior

Dale and Lisa,ranchers from Wyoming,found that the meat of their large,slow-growing hogs were not selling in American grocery stores.However,the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content.The purchasing influence they are experiencing is a cultural influence.

Match each definition to the corresponding term. -_____ describes the values,beliefs,preferences,and tastes handed down from one generation to the next.

A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market:

According to Maslow's hierarchy of needs,the desire to accomplish,achieve,and command respect is a safety need.

Marketing to Asian American consumers is challenging as:

What are subcultures? Why should marketers pay attention to subcultures?

_____ roles are mostly seen in households with two wage earners while making purchase decisions.

Jacqueline plans to purchase a 40-inch flat-screen television.After reading Consumer Reports,comparing technologies and prices on the Internet,and talking with friends and family who have made similar purchases,Jacqueline makes her selection.The component of attitude that is most apparent in this situation is the cognitive component.

Match each definition to the corresponding term. -A person's enduring favorable or unfavorable evaluation,emotion,or action toward some object or idea is referred to as _____.

Consumers are most likely to exhibit routinized response behavior while purchasing low-involvement products.

Which of the following is true of culture in the United States today?

Kurt Lewin's theory of human behavior defines behavior as a function of the interactions of personal influences and pressures exerted by external environmental forces.

Which of the following products is typically a wife-dominant purchase?

The influence of reference groups is more significant in case of children,when compared to adults.

Well-known luxury retailers offer unique or prestigious products at price ranges slightly lower than their premium brands to attract middle-class consumers aspiring to the upper class.

Which of the following actions is shaped by the effective application of learning theory within the marketing strategy context?

When a consumer begins to feel dissatisfied with a product or service recently purchased,the anxiety they feel is called:

Match each definition to the corresponding term. -The _____ describes the tendency of people to conform to majority rule.

Match each definition to the corresponding term. -_____ is the meaning that a person attributes to incoming stimuli gathered through the five senses.

Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group.Culture is the accumulation of values,beliefs,preferences,and tastes that the target group possesses.Culture includes such tangible items as _____________.Culture also includes such intangible items as ________________.​