Exam 6: Consumer Behavior

​As a home builder,you frequently hear from buyers who have completed a purchase from your company but are experiencing cognitive dissonance.When you interview prospective sales agents,you warn them about this phenomenon.Cognitive dissonance is especially likely in the home market,you say,because:

When groups establish values and behaviors they deem appropriate for their members,those values and behaviors are called group _____.

The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:

The self-image is the image to which an individual aspires and hence,it serves as a personal set of objectives.

Which of the following is true of the Hispanic population in the United States?

At specific mileage intervals,Capitol sends coupons to owners of their automobiles offering discounts on repair services through the dealerships.Each repair visit is overseen by a trained service representative,and the completed repairs are followed up to ensure customer satisfaction.The attention given by the dealership is called _____.

Purchases that have substantial social or economic consequences:

Tabitha is interested in purchasing new head phones and has set a budget of up to $350.She's narrowed her choice to Bose,Beats by Dr.Dre and Exeo Psyko.These three brands are known as her _____ set.:

Philippe exhibited extended problem solving when he spent a large amount of time researching and comparing various criteria for a certain product or service.Which scenario in the choices below best describes the extended problem solving that Philippe used?​

​Many buyers of your luxury line of fine jewelry are middle class.You're not surprised,since middle-class consumers often buy items they associate with the upper classes.Which of the following promotional messages would be likely to appeal to these aspirational customers?

​In marketing your baby food,you want to understand the most common evaluative criteria used by your customers during the relevant stage of the consumer decision process: evaluation of alternatives.Based on research,these criteria are likely to include all of the following except:

The consumer decision process does not apply to low-involvement purchases.

The consumer buying decision process involves _______ steps.The first step is ____________,and the last step is _____________.​

What are evaluative criteria? What are some of the evaluative criteria a consumer might use while searching for an apartment?

In the learning process,reinforcement is:

Match each definition to the corresponding term. -_____ is a psychological concept that refers to the human tendency to perceive a complete picture from an incomplete stimulus.

A company that manufactures frozen food items is employing the shaping process to get consumers to try its products.The free samples offered by the company along with discount coupons have been received well by the consumers.The next step in the shaping process is to:

According to Maslow's hierarchy of needs,some people fixate on a need and fail to move beyond it.

Discuss Maslow's hierarchy of needs and list a product that can be promoted to fulfill each of the different levels of needs.

The degree of external search increases as purchasing behavior moves from routine to limited to extended problem solving.