Exam 6: Consumer Behavior

If a middle manager buys a Audi automobile because several top executives in the firm own Audis,this demonstrates the influence of membership groups.

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience,health,safety,and time constraints.

A _____ role is typically seen in purchase of products such as garden supplies and electronic equipments.

Trevor Miguel,a Mexican national,is relocating to America.He is in search of a house and is following up closely with the realtor and his agents.Trevor would be involved in which of the consumer problem-solving behaviors?

First time drivers who are trying to decide which car to buy and how to select an insurance company,and newlyweds looking to buy their first home,both undergo the same problem solving processes with respect to their level of involvement in their buying decisions.Which of the following best describes this common buying process?​

Culture refers to the values,beliefs,preferences,and tastes that are handed down from one generation to the next.

Which of the following scenarios best illustrates reinforcement in purchasing decisions?

Kurt Lewin's theory of consumer behavior asserts that consumer behavior is a function of personal factors and their interaction with:

A(n)_____ role is seen when the partners independently make equal numbers of decisions regarding household purchases.

A restaurant owner who places signs along the interstate highway to advertise his service knows that the signs will act as a cue for hunger causing consumers to stop at the restaurant.

In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?

Shannon and Jeff were recently married and purchased a home.Now,they're shopping for a lawn mower and are looking for one that is easy to use and is self-propelled.Jeff had a lawn mowing business when he was in high school and college and is fairly familiar with the brands and features.They visit a local WalMart and although Jeff wasn't familiar with the brand names,within a few minutes making comparisons across the models in-stock,they make their purchasing decision.What type of decision process did Shannon and Jeff utilize?

A newly married couple is looking to rent an apartment.This decision is most likely to be:

Which of the following disciplines is a major influence on marketing?

Opinion leaders are the first consumers to try new products and then share their experience by word of mouth.

Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

Match each definition to the corresponding term. -_____ is knowledge or skill that is acquired as a result of experience,which changes consumer behavior.

The demographics of people living in the United States continues to diversify and several groups - Hispanics,African Americans,and Asians represent the largest _______.

A person's perception of a product results solely from its physical characteristics such as size,color,shape,and weight.

In Maslow's hierarchy of needs,_____ needs refer to the desire of a person to be accepted by people and groups important to that individual.