Question 1

Understanding of differences among subcultures is essential for developing effective marketing strategies.

Accepted Answer

A) True 
 B)False

Question 2

Discuss the role of children and teenagers in the consumer marketplace.How are marketers targeting this market?

Accepted Answer

Children and teenagers represent a huge

Question 3

Groups whose value structures and standards influence a person's behavior are known as reference groups.

Accepted Answer

A) True 
 B)False

Question 4

Match each definition to the corresponding term.
-A consumer problem solving behavior in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands is called _____.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 5

Edward is looking to purchase a new laptop because he is not satisfied with the features of his old one.He gathers information from his coworkers about the new models available in the market with the desired features and lists down all the available options.The next step in Edward's decision-making process is to:

Accepted Answer

A) continue looking for more options available in the market. 
B) identify the problem he is facing with his current computer. 
C) purchase the product from a trusted dealer recommended by his family. 
D) compare the prices and features of all the available brands in his list. 
A) continue looking for more options available in the market. 
B) identify the problem he is facing with his current computer. 
C) purchase the product from a trusted dealer recommended by his family. 
D) compare the prices and features of all the available brands in his list.

Question 6

Critics of Maslow pointed out that depending on the personal value system of an individual,he/she might skip the level of esteem needs and move directly toward self-actualization.

Accepted Answer

A) True 
 B)False

Question 7

Social class has rankings determined by income,occupation,education,family background,and location of residence.

Accepted Answer

A) True 
 B)False

Question 8

The interpersonal influences on consumer behavior include a person's _____.

Accepted Answer

A) attitudes 
B) perceptions 
C) family 
D) self-concept 
A) attitudes 
B) perceptions 
C) family 
D) self-concept

Question 9

If 'B' represents consumer behavior,'I' represents interpersonal influences,'P' represents personal influences,and 'E' represents pressures exerted by outside environmental forces,Kurt Lewin's statement,rewritten to apply to consumer behavior,states that:

Accepted Answer

A) B = f (I,P). 
B) P = f (B,P). 
C) B = (I,
E) . 
D) P = (I,
E) . 
A) B = f (I,P). 
B) P = f (B,P). 
C) B = (I,
E) . 
D) P = (I,
E) .

Question 10

According to psychologist Kurt Lewin,understanding consumer behavior is facilitated by an understanding of the two key factors of:

Accepted Answer

A) learning levels and group power. 
B) psychological makeup and inputs from others. 
C) attitudes and perception. 
D) reference groups and group norms. 
A) learning levels and group power. 
B) psychological makeup and inputs from others. 
C) attitudes and perception. 
D) reference groups and group norms.

Question 11

Marketers can attempt to shape the outcome of the post purchase evaluation by:

Accepted Answer

A) helping consumers to identify potential problems or needs. 
B) offering personal assistance with any problem experienced with the product. 
C) attempting to convince consumers that a competing brand does not meet their criteria. 
D) trying to get consumers to expand their evoked sets to include their product. 
A) helping consumers to identify potential problems or needs. 
B) offering personal assistance with any problem experienced with the product. 
C) attempting to convince consumers that a competing brand does not meet their criteria. 
D) trying to get consumers to expand their evoked sets to include their product.

Question 12

Which of the following product purchases would most likely require a high-involvement decision?

Accepted Answer

A) Shampoo 
B) Magazine subscription 
C) Car 
D) Hair dryer 
A) Shampoo 
B) Magazine subscription 
C) Car 
D) Hair dryer

Question 13

​The engine in Marcel's lawn mower recently stopped working.Marcel has decided that it's a better financial decision to purchase a new lawn mower rather than to replace the engine.He has decided to purchase either a Craftsman or a John Deere model.Marcel feels that the Craftsman is a high-quality lawn mower.On the other hand,his father has used a John Deere mower for years and has recommended it to him.Marcel decides to purchase the Craftsman lawn mower. ​
__________ is the process that Marcel is undergoing in deciding which lawn mower to purchase,and his purchase is being affected by ___________.

Accepted Answer

A) ​consumer behavior; personal factors 
B) ​consumer behavior; interpersonal influences 
C) ​personal factors; consumer behavior 
D) ​interpersonal influences; consumer behavior 
E) ​personal factors; interpersonal influences 
A) ​consumer behavior; personal factors 
B) ​consumer behavior; interpersonal influences 
C) ​personal factors; consumer behavior 
D) ​interpersonal influences; consumer behavior 
E) ​personal factors; interpersonal influences

Question 14

The number of brands included in the evoked set may vary according to the situation and the person.

Accepted Answer

A) True 
 B)False

Question 15

Reference groups have a greater impact on the purchasing decision when the:

Accepted Answer

A) consumer is already established as the opinion leader in the group. 
B) product is hard to recognize or see by the group. 
C) purchased product is a commonly used commodity. 
D) purchase is unique and conspicuous. 
A) consumer is already established as the opinion leader in the group. 
B) product is hard to recognize or see by the group. 
C) purchased product is a commonly used commodity. 
D) purchase is unique and conspicuous.

Question 16

African Americans are part of every economic group in the United States.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a low-involvement product?

Accepted Answer

A) Cars 
B) Laptops 
C) Stationery 
D) Jewelry 
A) Cars 
B) Laptops 
C) Stationery 
D) Jewelry

Question 18

Aston decides to buy all electronic goods from a particular retailer because of his satisfactory past experiences with the retailer.Aston is exhibiting the affective component of attitude.

Accepted Answer

A) True 
 B)False

Question 19

As defined in the text,consumer behavior is a function of the interaction of interpersonal influences and personal factors.Which of the following is an example of an interpersonal influence?

Accepted Answer

A) ​culture 
B) ​attitudes 
C) ​learning 
D) ​perception 
A) ​culture 
B) ​attitudes 
C) ​learning 
D) ​perception

Question 20

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

Accepted Answer

A) tangible 
B) behavioral 
C) traditional 
D) affective 
A) tangible 
B) behavioral 
C) traditional 
D) affective

Understanding of differences among subcultures is essential for developing effective marketing strategies.

Discuss the role of children and teenagers in the consumer marketplace.How are marketers targeting this market?

Groups whose value structures and standards influence a person's behavior are known as reference groups.

Match each definition to the corresponding term. -A consumer problem solving behavior in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands is called _____.

Critics of Maslow pointed out that depending on the personal value system of an individual,he/she might skip the level of esteem needs and move directly toward self-actualization.

Social class has rankings determined by income,occupation,education,family background,and location of residence.

The interpersonal influences on consumer behavior include a person's _____.

If 'B' represents consumer behavior,'I' represents interpersonal influences,'P' represents personal influences,and 'E' represents pressures exerted by outside environmental forces,Kurt Lewin's statement,rewritten to apply to consumer behavior,states that:

According to psychologist Kurt Lewin,understanding consumer behavior is facilitated by an understanding of the two key factors of:

Marketers can attempt to shape the outcome of the post purchase evaluation by:

Which of the following product purchases would most likely require a high-involvement decision?

The number of brands included in the evoked set may vary according to the situation and the person.

Reference groups have a greater impact on the purchasing decision when the:

African Americans are part of every economic group in the United States.

Which of the following is a low-involvement product?

Aston decides to buy all electronic goods from a particular retailer because of his satisfactory past experiences with the retailer.Aston is exhibiting the affective component of attitude.

As defined in the text,consumer behavior is a function of the interaction of interpersonal influences and personal factors.Which of the following is an example of an interpersonal influence?

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 6: Consumer Behavior

Understanding of differences among subcultures is essential for developing effective marketing strategies.

Discuss the role of children and teenagers in the consumer marketplace.How are marketers targeting this market?

Groups whose value structures and standards influence a person's behavior are known as reference groups.

Match each definition to the corresponding term. -A consumer problem solving behavior in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands is called _____.

Critics of Maslow pointed out that depending on the personal value system of an individual,he/she might skip the level of esteem needs and move directly toward self-actualization.

Social class has rankings determined by income,occupation,education,family background,and location of residence.

The interpersonal influences on consumer behavior include a person's _____.

If 'B' represents consumer behavior,'I' represents interpersonal influences,'P' represents personal influences,and 'E' represents pressures exerted by outside environmental forces,Kurt Lewin's statement,rewritten to apply to consumer behavior,states that:

According to psychologist Kurt Lewin,understanding consumer behavior is facilitated by an understanding of the two key factors of:

Marketers can attempt to shape the outcome of the post purchase evaluation by:

Which of the following product purchases would most likely require a high-involvement decision?

The number of brands included in the evoked set may vary according to the situation and the person.

Reference groups have a greater impact on the purchasing decision when the:

African Americans are part of every economic group in the United States.

Which of the following is a low-involvement product?

Aston decides to buy all electronic goods from a particular retailer because of his satisfactory past experiences with the retailer.Aston is exhibiting the affective component of attitude.

As defined in the text,consumer behavior is a function of the interaction of interpersonal influences and personal factors.Which of the following is an example of an interpersonal influence?

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters