Exam 21: Global Issues,social Responsibility and Marketing

Because laws are often difficult to interpret and understand,company codes of conduct and compliance programs should

What are some of the common price-related ethical issues?

It is possible to improve ethical behavior in an organization by eliminating unethical persons and improving the organization's ethical standards.

Cause-related marketing refers to the specific development,pricing,promotion,and distribution of products that do not harm the natural environment.

Define marketing citizenship and describe the impact of its dimensions on organizations.

An ethical issue is

At the most basic level of marketing citizenship,marketers have an obligation to contribute funds to philanthropic causes.

Three important factors that influence ethical decisions in marketing are individual factors,organizational factors,and opportunity.

Define green marketing,and explain why it is difficult to implement.

Amanda believes that the corporate culture at her company is best conveyed in informal ways.What are some informal ways that corporate culture is most likely to be expressed?

Use the following to answer the questions. WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans. -Refer to Scenario 21.2.Silk Soymilk's parent company,WhiteWave Foods,is currently operating at the ____ level of the social responsibility pyramid.

To resolve a social responsibility issue,it is helpful to check with concerned consumer groups and industry or specific company policy regarding the activity.

In response to organizational pressure to perform,Barry used a deceptive sales tactic to obtain a major sales contract.He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract.Given the same opportunity in the future,Barry will most likely

The more a person is exposed to unethical activity in the organizational environment,the more likely it is that he or she will behave unethically.

Socially responsible business practices have provided all of the following benefits except

Define and describe the importance of social responsibility in marketing.

Codes of conduct (ethics)must be detailed enough to take every situation into account.

There are few costs associated with being socially responsible and satisfying society's demands.

Provide an overview of important social responsibility issues in marketing,and indicate their impact on marketing decisions.

Use the following to answer the questions. WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans. -Refer to Scenario 21.2.Silk Soymilk's use of organic,non-genetically modified soybeans in its product is an example of