Question 1

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is the best definition of green marketing?

Accepted Answer

A)  Using technology and human resources for marketing efforts designed to reduce waste 
B)  Developing,pricing,promoting,and distributing products that do not harm the natural environment 
C)  Protecting the natural environment through the implementation of programs for environmental cleanup 
D)  Using only recycled materials in the production,distribution,and disposal of a company's products 
E)  Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the natural environment 
A)  Using technology and human resources for marketing efforts designed to reduce waste 
B)  Developing,pricing,promoting,and distributing products that do not harm the natural environment 
C)  Protecting the natural environment through the implementation of programs for environmental cleanup 
D)  Using only recycled materials in the production,distribution,and disposal of a company's products 
E)  Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the natural environment

Question 3

The boundary between legal and ethical issues is

Accepted Answer

A)  clearly distinguished. 
B)  blurred. 
C)  nonexistent. 
D)  determined by the courts. 
E)  determined by marketing managers. 
A)  clearly distinguished. 
B)  blurred. 
C)  nonexistent. 
D)  determined by the courts. 
E)  determined by marketing managers.

Question 4

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Accepted Answer

A) True 
 B)False

Question 5

Four dimensions of social responsibility are economic,legal,ethical,and philanthropic.

Accepted Answer

A) True 
 B)False

Question 6

Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Accepted Answer

A) True 
 B)False

Question 7

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna.This is an example of

Accepted Answer

A)  community relations. 
B)  waste reduction. 
C)  green marketing. 
D)  strategic philanthropy. 
E)  consumerism. 
A)  community relations. 
B)  waste reduction. 
C)  green marketing. 
D)  strategic philanthropy. 
E)  consumerism.

Question 8

Which of the following statements about implementing an ethics and legal compliance program is false?

Accepted Answer

A)  It requires open communication. 
B)  It requires consistent enforcement of standards from the code of conduct. 
C)  It rarely needs to be revised. 
D)  It requires taking reasonable steps in response to violations of standards. 
E)  It helps create a buffer zone on issues that could trigger serious legal complications for the company. 
A)  It requires open communication. 
B)  It requires consistent enforcement of standards from the code of conduct. 
C)  It rarely needs to be revised. 
D)  It requires taking reasonable steps in response to violations of standards. 
E)  It helps create a buffer zone on issues that could trigger serious legal complications for the company.

Question 9

Although openness is not the solution to ethics issues,it does create trust and facilitates learning relationships.

Accepted Answer

A) True 
 B)False

Question 10

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

Accepted Answer

A)  improved marketing performance. 
B)  increased lawsuits. 
C)  negative publicity. 
D)  reduced costs. 
E)  disappointed shareholders. 
A)  improved marketing performance. 
B)  increased lawsuits. 
C)  negative publicity. 
D)  reduced costs. 
E)  disappointed shareholders.

Question 11

A marketing ethics issue likely exists when

Accepted Answer

A)  company members disagree about a marketing decision. 
B)  an activity does not benefit the organization but benefits the environment. 
C)  an activity results in increased prices for the consumer. 
D)  a consumer is dissatisfied with a marketing decision. 
E)  an individual or organization must choose from among several actions that must be evaluated as right or wrong. 
A)  company members disagree about a marketing decision. 
B)  an activity does not benefit the organization but benefits the environment. 
C)  an activity results in increased prices for the consumer. 
D)  a consumer is dissatisfied with a marketing decision. 
E)  an individual or organization must choose from among several actions that must be evaluated as right or wrong.

Question 12

Beth knows that her company has a formal code of conduct,but she does not see this code being equally and consistently applied to all employees.Beth believes that this sporadic enforcement of the formal code only enhances the ____ for committing unethical acts.

Accepted Answer

A)  opportunity 
B)  culture 
C)  individual factors 
D)  compliance 
E)  punishment 
A)  opportunity 
B)  culture 
C)  individual factors 
D)  compliance 
E)  punishment

Question 13

As far as prices are concerned,environmentalists believe prices should

Accepted Answer

A)  be based on the cost of materials used to manufacture the product. 
B)  reflect the direct cost as well as the cost of air,water,and soil used. 
C)  be determined by the supply and demand of products in the marketplace. 
D)  include a large tax to defray the costs of environmental compliance. 
E)  be based on the renewability of the resources used to make the product. 
A)  be based on the cost of materials used to manufacture the product. 
B)  reflect the direct cost as well as the cost of air,water,and soil used. 
C)  be determined by the supply and demand of products in the marketplace. 
D)  include a large tax to defray the costs of environmental compliance. 
E)  be based on the renewability of the resources used to make the product.

Question 14

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function,value,or use.

Accepted Answer

A)  Promotion-related 
B)  Distribution 
C)  Corporate 
D)  Product-related 
E)  Safety 
A)  Promotion-related 
B)  Distribution 
C)  Corporate 
D)  Product-related 
E)  Safety

Question 15

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not one of the four dimensions of social responsibility presented in your text?

Accepted Answer

A)  Consumerism 
B)  Philanthropic 
C)  Ethical 
D)  Economic 
E)  Legal 
A)  Consumerism 
B)  Philanthropic 
C)  Ethical 
D)  Economic 
E)  Legal

Question 17

Codes of conduct (ethics)are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

Accepted Answer

A) True 
 B)False

Question 18

As a media buyer for the Angelo Agency,Chloe knows that no one ever checks to see if her phone calls are business related or personal.With regard to ethical behavior,this situation relates most closely to

Accepted Answer

A)  exposure. 
B)  individual factors. 
C)  desire. 
D)  opportunity. 
E)  organizational factors. 
A)  exposure. 
B)  individual factors. 
C)  desire. 
D)  opportunity. 
E)  organizational factors.

Question 19

Instead of addressing the question ____,many environmentalists and marketers believe the question should be ____.

Accepted Answer

A)  "How can we reduce costs?"; "How can we keep prices low?" 
B)  "Where should we dispose of waste?"; "How can we protect society?" 
C)  "How can we make products better?"; "How can we reduce waste?" 
D)  "How can environmentalism be profitable?"; "Where is the benefit of environmental efforts?" 
E)  "What should we do with our waste?"; "How can we produce products without waste?" 
A)  "How can we reduce costs?"; "How can we keep prices low?" 
B)  "Where should we dispose of waste?"; "How can we protect society?" 
C)  "How can we make products better?"; "How can we reduce waste?" 
D)  "How can environmentalism be profitable?"; "Where is the benefit of environmental efforts?" 
E)  "What should we do with our waste?"; "How can we produce products without waste?"

Question 20

Marketers' contributions of resources to community causes such as education,recreation,and others illustrate social responsibility on a community-relations level.

Accepted Answer

A) True 
 B)False

Exam 21: Global Issues,social Responsibility and Marketing

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Which of the following is the best definition of green marketing?

The boundary between legal and ethical issues is

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Four dimensions of social responsibility are economic,legal,ethical,and philanthropic.

Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna.This is an example of

Which of the following statements about implementing an ethics and legal compliance program is false?

Although openness is not the solution to ethics issues,it does create trust and facilitates learning relationships.

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

A marketing ethics issue likely exists when

Beth knows that her company has a formal code of conduct,but she does not see this code being equally and consistently applied to all employees.Beth believes that this sporadic enforcement of the formal code only enhances the ____ for committing unethical acts.

As far as prices are concerned,environmentalists believe prices should

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function,value,or use.

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

Which of the following is not one of the four dimensions of social responsibility presented in your text?

Codes of conduct (ethics)are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

As a media buyer for the Angelo Agency,Chloe knows that no one ever checks to see if her phone calls are business related or personal.With regard to ethical behavior,this situation relates most closely to

Instead of addressing the question ____,many environmentalists and marketers believe the question should be ____.

Marketers' contributions of resources to community causes such as education,recreation,and others illustrate social responsibility on a community-relations level.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Filters

Instead of addressing the question ,many environmentalists and marketers believe the question should be .