Exam 21: Global Issues,social Responsibility and Marketing

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors,create jobs for the community,and contribute goods and services to the economy.

Open communication and coaching on ethical issues are essential to nurturing ethical conduct in marketing.

How can a code of conduct encourage ethical behavior in an organization?

Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of

Which of the following is the best example of strategic philanthropy for Staples,the large office supply chain?

Any time an activity causes managers or consumers to feel manipulated or cheated,a marketing ethics issue exists,regardless of the legality of that activity.

It is easy to distinguish between legal and ethical issues.

According to research,only a small percentage of consumers have a more positive opinion of an organization when it supports causes they care about.

Who of the following is a famous consumer activist?

The right to be informed means that consumers should be treated fairly when they complain to marketers about their products.

Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better salaries for those who bend the rules.Justin's company seems to allow ____ for unethical behavior.

Reese is facing an ethical issue at work and has determined four possible courses of action he could take.He knows he should evaluate each possible action as ____ in order to choose the most appropriate action.

List and describe important ethical issues in marketing.

Which of the following is not usually a responsibility of an ethics officer?

Being socially responsible and ethical is easy.

Use the following to answer the questions. WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans. -Refer to Scenario 21.2.The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to

Marketing ethics goes beyond legal issues,although ethical disputes must sometimes be resolved in court.

____ is (are)most likely to improve ethical behavior in a marketing organization.

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits.This is an example of a(n)____ responsibility.

After news reports that pharmaceutical giant Merck was aware that its arthritis-fighting drug Vioxx may cause heart problems,the firm's stock plummeted and hundreds of lawsuits were filed against the company.This demonstrates what can occur if firms ignore