Exam 21: Global Issues,social Responsibility and Marketing

Which of the following refers to a firm's specific development,pricing,promotion,and distribution of products that do not harm the environment?

Companies should promote individuals prone to misconduct to management positions.

According to the text,marketing ethics refers to principles and standards that define

In a classroom discussion,Jacob agrees with Marcie that consumers generally want biodegradable beverage cups.However,he says that businesses in that industry must evaluate whether

Which of the following statements about codes of conduct is true?

Marketing ethics concerns the impact of an organization's decisions on society,whereas social responsibility relates to individual decisions.

Green marketing refers to the packaging of products in green containers that blend in with the environment.

After a hurricane strikes the U.S.Gulf Coast,a tremendous demand for gas-powered generators occurs.Ace's Hardware,which stocks a large inventory of these items,faces major ethical decisions with regard to the ____ issue.

Ethical standards for acceptable conduct for a company should

Who is typically responsible for creating,distributing,and enforcing a formal code of conduct?

Tasha recently changed employers within the same industry.At her old company,employees routinely took home company pens,pencils,paperclips,and note pads,and they frequently made personal long-distance calls on company phones.Tasha observes that employees do not engage in such practices at her new company.What Tasha sees is best described as a difference in

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim.This situation involves an ethical issue related to which element of the marketing mix?

If a potato chip manufacturer introduces a new,bigger size bag of chips according to the label,when in actuality,the new bag is slightly smaller in contents,a ____ ethical issue exists.

At the top of the pyramid of social responsibility for business are ____ responsibilities.

An ethical issue is an identifiable problem,situation,or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

An organization can rid itself of "bad apples" through screening techniques and enforcement of its code of conduct.

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

According to the consumer bill of rights,the right to be informed means that

Product-related ethical issues arise when marketers

Price fixing,predatory pricing,and failure to disclose the full price associated with a purchase are pricing activities that do not result in ethical issues.