Question 1

Codes of conduct are also frequently known as

Accepted Answer

A)  ethics mandates. 
B)  codes of ethics. 
C)  corporate culture. 
D)  ethics compliance programs. 
E)  moral codes. 
A)  ethics mandates. 
B)  codes of ethics. 
C)  corporate culture. 
D)  ethics compliance programs. 
E)  moral codes.

Question 2

It is possible to improve ethical behavior in an organization by

Accepted Answer

A)  changing the employees' individual moral philosophies. 
B)  increasing legislation aimed at unethical practices. 
C)  decentralizing authority and responsibilities in the firm. 
D)  offering ethics awareness training for managers and professionals in the organization. 
E)  improving the organization's ethical standards and eliminating unethical persons. 
A)  changing the employees' individual moral philosophies. 
B)  increasing legislation aimed at unethical practices. 
C)  decentralizing authority and responsibilities in the firm. 
D)  offering ethics awareness training for managers and professionals in the organization. 
E)  improving the organization's ethical standards and eliminating unethical persons.

Question 3

How would marketers most likely benefit from the consumer's right to be heard?

Accepted Answer

A)  Consumers will also tell others about their bad experience with the company. 
B)  The company can use the information to make its products better. 
C)  They gain valuable information about their competitors. 
D)  Consumers are more loyal to companies who have wronged them. 
E)  More information about the products can be posted online. 
A)  Consumers will also tell others about their bad experience with the company. 
B)  The company can use the information to make its products better. 
C)  They gain valuable information about their competitors. 
D)  Consumers are more loyal to companies who have wronged them. 
E)  More information about the products can be posted online.

Question 4

Karrie,a new salesperson for Brenham Foods,calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market.This is an example of how ____ influences ethical decision making.

Accepted Answer

A)  opportunity 
B)  exposure 
C)  a significant other 
D)  a peer 
E)  an external reward 
A)  opportunity 
B)  exposure 
C)  a significant other 
D)  a peer 
E)  an external reward

Question 5

Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility.

Accepted Answer

A)  philanthropic 
B)  legal 
C)  ethical 
D)  economic 
E)  social 
A)  philanthropic 
B)  legal 
C)  ethical 
D)  economic 
E)  social

Question 6

According to President Kennedy's consumer bill of rights,the right to choose means that

Accepted Answer

A)  consumers' interests will receive full and sympathetic consideration in the formulation of government policy. 
B)  consumers should have access to a variety of products and services at competitive prices. 
C)  consumers should have access to and the opportunity to review all relevant information about a product before buying it. 
D)  marketers have an obligation not to knowingly market a product that could harm consumers. 
E)  consumers should be able to buy products at prices they are willing to pay. 
A)  consumers' interests will receive full and sympathetic consideration in the formulation of government policy. 
B)  consumers should have access to a variety of products and services at competitive prices. 
C)  consumers should have access to and the opportunity to review all relevant information about a product before buying it. 
D)  marketers have an obligation not to knowingly market a product that could harm consumers. 
E)  consumers should be able to buy products at prices they are willing to pay.

Question 7

In testing her firm's new TV ads for Transformer action figures,Beth discovers the ads make children think many of the action figures can actually fly.Beth now faces an ethical decision regarding which element of the marketing mix?

Accepted Answer

A)  Product 
B)  Price 
C)  Distribution 
D)  Promotion 
E)  Strategy 
A)  Product 
B)  Price 
C)  Distribution 
D)  Promotion 
E)  Strategy

Question 8

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

Accepted Answer

A)  Job descriptions 
B)  Ethics clauses 
C)  Behavior contracts 
D)  Codes of conduct 
E)  Ethics contracts 
A)  Job descriptions 
B)  Ethics clauses 
C)  Behavior contracts 
D)  Codes of conduct 
E)  Ethics contracts

Question 9

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Accepted Answer

A)  the organizations' ethical climate 
B)  the federal government 
C)  various self-regulating bodies 
D)  governmental agencies 
E)  the industry leaders' ethics 
A)  the organizations' ethical climate 
B)  the federal government 
C)  various self-regulating bodies 
D)  governmental agencies 
E)  the industry leaders' ethics

Question 10

Bribery is a pricing-related ethical issue.

Accepted Answer

A) True 
 B)False

Question 11

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.Hershey and its employees benefit in many ways from its strong ethics compliance program.Which of the following is not one of the benefits of such a program?

Accepted Answer

A)  Enforcement and discipline of ethical infractions 
B)  Better employee understanding of ethical issues 
C)  Free-flowing communication within the firm regarding ethical issues 
D)  Costly programs to develop and maintain 
E)  High level of organizational guidance for employees 
A)  Enforcement and discipline of ethical infractions 
B)  Better employee understanding of ethical issues 
C)  Free-flowing communication within the firm regarding ethical issues 
D)  Costly programs to develop and maintain 
E)  High level of organizational guidance for employees

Question 12

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones.McDonald's action demonstrates the fulfillment of ____ responsibility.

Accepted Answer

A)  legal 
B)  society 
C)  philanthropic 
D)  economic 
E)  ethical 
A)  legal 
B)  society 
C)  philanthropic 
D)  economic 
E)  ethical

Question 13

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Accepted Answer

A)  marketing 
B)  sales 
C)  production 
D)  stakeholder 
E)  citizen 
A)  marketing 
B)  sales 
C)  production 
D)  stakeholder 
E)  citizen

Question 14

Identify ways to improve ethical decisions in marketing.

Accepted Answer

There are several ways to improve ethica

Question 15

When marketing activities deviate from accepted standards,the exchange process can break down,resulting in customer dissatisfaction,lack of trust,and lawsuits.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the responsibilities of an ethics officer.

Accepted Answer

An ethics officer is responsible for ens

Question 17

According to the consumer bill of rights,the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

Accepted Answer

A)  be heard. 
B)  choose. 
C)  be informed. 
D)  safety. 
E)  listen. 
A)  be heard. 
B)  choose. 
C)  be informed. 
D)  safety. 
E)  listen.

Question 18

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Accepted Answer

A)  Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities. 
B)  They believe that unethical behavior is useful in the short run but detrimental in the long run. 
C)  They feel that codes of conduct will eliminate any unethical behavior from occurring in their organizations. 
D)  They believe that unethical behavior will be harmful in the short run but have little impact in the long run. 
E)  Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist. 
A)  Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities. 
B)  They believe that unethical behavior is useful in the short run but detrimental in the long run. 
C)  They feel that codes of conduct will eliminate any unethical behavior from occurring in their organizations. 
D)  They believe that unethical behavior will be harmful in the short run but have little impact in the long run. 
E)  Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist.

Question 19

According to the text,which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Accepted Answer

A)  Organizational culture 
B)  Attitudes toward religion 
C)  Opportunity 
D)  Individual factors 
E)  Organizational pressure 
A)  Organizational culture 
B)  Attitudes toward religion 
C)  Opportunity 
D)  Individual factors 
E)  Organizational pressure

Question 20

Honda produces a variety of automobiles,which makes the company a producer of

Accepted Answer

A)  durable goods. 
B)  consumables. 
C)  permanents. 
D)  unsalables. 
E)  salables. 
A)  durable goods. 
B)  consumables. 
C)  permanents. 
D)  unsalables. 
E)  salables.

Exam 21: Global Issues,social Responsibility and Marketing

Codes of conduct are also frequently known as

It is possible to improve ethical behavior in an organization by

How would marketers most likely benefit from the consumer's right to be heard?

Karrie,a new salesperson for Brenham Foods,calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market.This is an example of how ____ influences ethical decision making.

Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility.

According to President Kennedy's consumer bill of rights,the right to choose means that

In testing her firm's new TV ads for Transformer action figures,Beth discovers the ads make children think many of the action figures can actually fly.Beth now faces an ethical decision regarding which element of the marketing mix?

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Bribery is a pricing-related ethical issue.

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones.McDonald's action demonstrates the fulfillment of ____ responsibility.

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Identify ways to improve ethical decisions in marketing.

When marketing activities deviate from accepted standards,the exchange process can break down,resulting in customer dissatisfaction,lack of trust,and lawsuits.

Discuss the responsibilities of an ethics officer.

According to the consumer bill of rights,the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

According to the text,which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Honda produces a variety of automobiles,which makes the company a producer of

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

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