Question 1

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Accepted Answer

A) True 
 B)False

Question 2

A business that contributes resources to the community to improve the quality of life is taking on a(n)____ responsibility.

Accepted Answer

A)  ethical 
B)  legal 
C)  cost 
D)  philanthropic 
E)  economic 
A)  ethical 
B)  legal 
C)  cost 
D)  philanthropic 
E)  economic

Question 3

Who drafted the Consumer Bill of Rights?

Accepted Answer

A)  Bill Clinton 
B)  John F.Kennedy 
C)  Ralph Nader 
D)  Ronald Reagan 
E)  George W.Bush 
A)  Bill Clinton 
B)  John F.Kennedy 
C)  Ralph Nader 
D)  Ronald Reagan 
E)  George W.Bush

Question 4

Within the scope of her job,Sue Hanson gives ethics advice,disseminates a code of ethics,reviews the code of ethics,and takes action on ethics violations.Sue is the ____ in her company.

Accepted Answer

A)  attorney 
B)  marketing manager 
C)  ethics officer 
D)  owner 
E)  consumer activist 
A)  attorney 
B)  marketing manager 
C)  ethics officer 
D)  owner 
E)  consumer activist

Question 5

Which one of the following statements about codes of conduct (ethics)is false?

Accepted Answer

A)  They are formalized rules and standards that describe what a company expects of its employees. 
B)  They must be detailed enough to take into account many possible situations. 
C)  They encourage ethical behavior by eliminating opportunities for unethical behavior because employees know what is expected of them. 
D)  They help marketers deal with marketing issues by prescribing and limiting certain activities. 
E)  Top management must provide leadership in implementing codes of ethics. 
A)  They are formalized rules and standards that describe what a company expects of its employees. 
B)  They must be detailed enough to take into account many possible situations. 
C)  They encourage ethical behavior by eliminating opportunities for unethical behavior because employees know what is expected of them. 
D)  They help marketers deal with marketing issues by prescribing and limiting certain activities. 
E)  Top management must provide leadership in implementing codes of ethics.

Question 6

Ethical choices in business situations are most often made

Accepted Answer

A)  by top managers. 
B)  by front-line employees. 
C)  jointly in work groups and committees. 
D)  in consultation with family,friends,and coworkers. 
E)  individually. 
A)  by top managers. 
B)  by front-line employees. 
C)  jointly in work groups and committees. 
D)  in consultation with family,friends,and coworkers. 
E)  individually.

Question 7

Merck develops a better way to package and distribute its pharmaceutical products that requires less materials and waste.What major social responsibility issue is Merck addressing?

Accepted Answer

A)  The natural environment 
B)  Consumerism 
C)  Marketing ethics 
D)  Legal obligations 
E)  Community relations 
A)  The natural environment 
B)  Consumerism 
C)  Marketing ethics 
D)  Legal obligations 
E)  Community relations

Question 8

Which of the following statements about social responsibility is correct?

Accepted Answer

A)  Social responsibility dimensions do not include philanthropic concerns. 
B)  Social responsibility does not deal with the total effect of all marketing decisions on society. 
C)  Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. 
D)  Social responsibility dimensions do not include economic concerns. 
E)  Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders. 
A)  Social responsibility dimensions do not include philanthropic concerns. 
B)  Social responsibility does not deal with the total effect of all marketing decisions on society. 
C)  Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. 
D)  Social responsibility dimensions do not include economic concerns. 
E)  Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

Question 9

Use the following to answer the questions.
WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans.
-Refer to Scenario 21.2.Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its

Accepted Answer

A)  cause-related marketing effort. 
B)  ethical responsibility. 
C)  green marketing strategy. 
D)  philanthropic activities. 
E)  environmental strategy. 
A)  cause-related marketing effort. 
B)  ethical responsibility. 
C)  green marketing strategy. 
D)  philanthropic activities. 
E)  environmental strategy.

Question 10

Top management sets the ethical tone for the entire organization.

Accepted Answer

A) True 
 B)False

Question 11

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

Accepted Answer

A) True 
 B)False

Question 12

Who are the primary recipients of the benefits of strategic philanthropy?

Accepted Answer

A)  Employees and investors 
B)  Companies and society 
C)  Primary stakeholders 
D)  Managers and companies 
E)  Society and communities 
A)  Employees and investors 
B)  Companies and society 
C)  Primary stakeholders 
D)  Managers and companies 
E)  Society and communities

Question 13

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills,this concern is directly related to the firm's

Accepted Answer

A)  social responsibility. 
B)  marketing concept. 
C)  profitability. 
D)  ethics. 
E)  distribution system. 
A)  social responsibility. 
B)  marketing concept. 
C)  profitability. 
D)  ethics. 
E)  distribution system.

Question 14

What is the major difference between social responsibility and marketing ethics?

Accepted Answer

A)  Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct. 
B)  There is legislation that deals with marketing ethics,but none for socially responsible practices. 
C)  Marketing ethics is concerned with organizational practices,and social responsibility is concerned with individual behavior. 
D)  There is no difference; they are synonymous terms. 
E)  Social responsibility deals with the total effect of marketing decisions on society,whereas marketing ethics relates to individual and group evaluations in marketing situations. 
A)  Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct. 
B)  There is legislation that deals with marketing ethics,but none for socially responsible practices. 
C)  Marketing ethics is concerned with organizational practices,and social responsibility is concerned with individual behavior. 
D)  There is no difference; they are synonymous terms. 
E)  Social responsibility deals with the total effect of marketing decisions on society,whereas marketing ethics relates to individual and group evaluations in marketing situations.

Question 15

Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics.Angela's action would most likely be called

Accepted Answer

A)  lobbying. 
B)  a public service announcement. 
C)  the right to be informed. 
D)  a social demonstration. 
E)  consumerism. 
A)  lobbying. 
B)  a public service announcement. 
C)  the right to be informed. 
D)  a social demonstration. 
E)  consumerism.

Question 16

Opportunity is a favorable set of conditions that limit barriers or provide rewards.

Accepted Answer

A) True 
 B)False

Question 17

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug.The consumer right to ____ most applies to these commercials.

Accepted Answer

A)  know 
B)  safety 
C)  be heard 
D)  choose 
E)  be informed 
A)  know 
B)  safety 
C)  be heard 
D)  choose 
E)  be informed

Question 18

Which of the following is the best definition of cause-related marketing?

Accepted Answer

A)  Linking a firm's products to a particular social cause-either short term or long term 
B)  Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits 
C)  Donating money to a social cause based on sales of a particular product over a defined period of time 
D)  Developing,promoting,and distributing products that are environmentally safe 
E)  Contributing resources to the community in order to improve the overall quality of life 
A)  Linking a firm's products to a particular social cause-either short term or long term 
B)  Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits 
C)  Donating money to a social cause based on sales of a particular product over a defined period of time 
D)  Developing,promoting,and distributing products that are environmentally safe 
E)  Contributing resources to the community in order to improve the overall quality of life

Question 19

According to some environmentalists,what are the three types of products that all products should be reduced to?

Accepted Answer

A)  Durable goods,natural resources,and unsalables 
B)  Nondurable goods,durable goods,and consumables 
C)  Consumables,durable goods,and unsalables 
D)  Environmental goods,recyclables,and salables 
E)  Permanents,temporaries,and renewable resources 
A)  Durable goods,natural resources,and unsalables 
B)  Nondurable goods,durable goods,and consumables 
C)  Consumables,durable goods,and unsalables 
D)  Environmental goods,recyclables,and salables 
E)  Permanents,temporaries,and renewable resources

Question 20

The four basic rights outlined in the Consumer Bill of Rights include the right to safety,the right to be heard,the right to

Accepted Answer

A)  inform,and the right be chosen. 
B)  consumer education,and the right to honesty. 
C)  choose,and the right to be informed. 
D)  redress,and the right to choose. 
E)  honesty,and the right to redress. 
A)  inform,and the right be chosen. 
B)  consumer education,and the right to honesty. 
C)  choose,and the right to be informed. 
D)  redress,and the right to choose. 
E)  honesty,and the right to redress.

Exam 21: Global Issues,social Responsibility and Marketing

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

A business that contributes resources to the community to improve the quality of life is taking on a(n)____ responsibility.

Who drafted the Consumer Bill of Rights?

Within the scope of her job,Sue Hanson gives ethics advice,disseminates a code of ethics,reviews the code of ethics,and takes action on ethics violations.Sue is the ____ in her company.

Which one of the following statements about codes of conduct (ethics)is false?

Ethical choices in business situations are most often made

Merck develops a better way to package and distribute its pharmaceutical products that requires less materials and waste.What major social responsibility issue is Merck addressing?

Which of the following statements about social responsibility is correct?

Top management sets the ethical tone for the entire organization.

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

Who are the primary recipients of the benefits of strategic philanthropy?

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills,this concern is directly related to the firm's

What is the major difference between social responsibility and marketing ethics?

Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics.Angela's action would most likely be called

Opportunity is a favorable set of conditions that limit barriers or provide rewards.

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug.The consumer right to ____ most applies to these commercials.

Which of the following is the best definition of cause-related marketing?

According to some environmentalists,what are the three types of products that all products should be reduced to?

The four basic rights outlined in the Consumer Bill of Rights include the right to safety,the right to be heard,the right to

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