Question 1

As a firm fulfills its basic economic responsibilities,it must simultaneously

Accepted Answer

A)  treat its employees equitably. 
B)  follow a code of business ethics. 
C)  utilize green marketing techniques. 
D)  have a philanthropic focus. 
E)  obey laws and regulations. 
A)  treat its employees equitably. 
B)  follow a code of business ethics. 
C)  utilize green marketing techniques. 
D)  have a philanthropic focus. 
E)  obey laws and regulations.

Question 2

If other persons within an organization approve of an activity and the activity is legal but not customary in the industry,the activity is probably both ethical and socially responsible.

Accepted Answer

A) True 
 B)False

Question 3

A set of values,beliefs,goals,norms,and rituals shared by members of an organization is called

Accepted Answer

A)  organizational factors. 
B)  corporate culture. 
C)  codes of conduct. 
D)  ethical environment. 
E)  company ethos. 
A)  organizational factors. 
B)  corporate culture. 
C)  codes of conduct. 
D)  ethical environment. 
E)  company ethos.

Question 4

In Europe,companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products.This label is known as the

Accepted Answer

A)  Green Marketing Stamp. 
B)  Eco-label. 
C)  Forest Stewardship Seal. 
D)  Better Product Project. 
E)  Good Housekeeping Seal. 
A)  Green Marketing Stamp. 
B)  Eco-label. 
C)  Forest Stewardship Seal. 
D)  Better Product Project. 
E)  Good Housekeeping Seal.

Question 5

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Accepted Answer

A)  Eliminate the concept of waste. 
B)  Reinvent the concept of a product. 
C)  Force consumers to recycle products. 
D)  Make prices reflect the true cost of a product. 
E)  Make environmentalism profitable. 
A)  Eliminate the concept of waste. 
B)  Reinvent the concept of a product. 
C)  Force consumers to recycle products. 
D)  Make prices reflect the true cost of a product. 
E)  Make environmentalism profitable.

Question 6

Consumerism is

Accepted Answer

A)  the efforts of independent individuals,groups,and organizations to protect the rights of consumers. 
B)  President John F.Kennedy's consumer bill of rights. 
C)  marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. 
D)  the right to be informed. 
E)  the specific development,pricing,promotion,and distribution of products that do not harm the environment. 
A)  the efforts of independent individuals,groups,and organizations to protect the rights of consumers. 
B)  President John F.Kennedy's consumer bill of rights. 
C)  marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. 
D)  the right to be informed. 
E)  the specific development,pricing,promotion,and distribution of products that do not harm the environment.

Question 7

Any constituent who has a claim in some aspect of a company's products,operations,markets,industry,or outcomes is known as a(n)

Accepted Answer

A)  shareholder. 
B)  customer. 
C)  employee. 
D)  manager. 
E)  stakeholder. 
A)  shareholder. 
B)  customer. 
C)  employee. 
D)  manager. 
E)  stakeholder.

Question 8

Distribution-related ethical issues arise when marketers

Accepted Answer

A)  do not provide intermediaries with enough information about how a product is priced. 
B)  force channel intermediaries to behave in a specific manner. 
C)  bribe salespeople to push one product over another. 
D)  fail to disclose information to consumers about the risks associated with using a product. 
E)  distribute a product that is very similar to a competing product. 
A)  do not provide intermediaries with enough information about how a product is priced. 
B)  force channel intermediaries to behave in a specific manner. 
C)  bribe salespeople to push one product over another. 
D)  fail to disclose information to consumers about the risks associated with using a product. 
E)  distribute a product that is very similar to a competing product.

Question 9

A marketing compliance program must have oversight by a high-ranking person who is known to respect legal and ethical standards.

Accepted Answer

A) True 
 B)False

Question 10

Kaitlyn understands that her local catering business has certain responsibilities to society.She knows that she must abide by the laws that apply to her business and try to make a profit.What are the other obligations Kaitlyn should know?

Accepted Answer

A)  Ethical and moral 
B)  Economic and ethical 
C)  Philanthropic and legal 
D)  Environmental and ethical 
E)  Ethical and philanthropic 
A)  Ethical and moral 
B)  Economic and ethical 
C)  Philanthropic and legal 
D)  Environmental and ethical 
E)  Ethical and philanthropic

Question 11

All of the following are factors that influence the ethical decision-making process except

Accepted Answer

A)  opportunity. 
B)  individual factors. 
C)  organizational culture. 
D)  organizational pressure. 
E)  salary or wages. 
A)  opportunity. 
B)  individual factors. 
C)  organizational culture. 
D)  organizational pressure. 
E)  salary or wages.

Question 12

People learn values and principles through socialization by family members,social groups,religion,and formal education.

Accepted Answer

A) True 
 B)False

Question 13

Pressures to substitute inferior materials to reduce costs may result in product-related issues.

Accepted Answer

A) True 
 B)False

Question 14

Product testing for reliability and quality helps to ensure a consumer's right to

Accepted Answer

A)  be heard. 
B)  be informed. 
C)  choose. 
D)  performance. 
E)  safety. 
A)  be heard. 
B)  be informed. 
C)  choose. 
D)  performance. 
E)  safety.

Question 15

If Firestone failed to inform consumers of design problems associated with its Wilderness AT tires,it would have been engaging in unethical behavior in regard to which of the following marketing issue areas?

Accepted Answer

A)  Planning 
B)  Distribution 
C)  Promotion 
D)  Product 
E)  Pricing 
A)  Planning 
B)  Distribution 
C)  Promotion 
D)  Product 
E)  Pricing

Question 16

Since most ethical choices pertaining to marketing decisions are jointly made,an organization must ensure the ____ reflects the organization's values,beliefs and norms.

Accepted Answer

A)  code of ethics 
B)  code of conduct 
C)  enforcement of ethical standards and screening techniques 
D)  employee self-regulation and screening procedures 
E)  organizational or corporate culture 
A)  code of ethics 
B)  code of conduct 
C)  enforcement of ethical standards and screening techniques 
D)  employee self-regulation and screening procedures 
E)  organizational or corporate culture

Question 17

In a meeting with key personnel,Watson Corporation's president speaks to the firm's managers about social responsibility in business today.He suggests that the key to being socially responsible is to

Accepted Answer

A)  watch profit impacts very carefully. 
B)  maintain an updated code of ethics. 
C)  monitor changes and trends in society's values. 
D)  carefully interpret all new legislation. 
E)  stay with present programs over the long run. 
A)  watch profit impacts very carefully. 
B)  maintain an updated code of ethics. 
C)  monitor changes and trends in society's values. 
D)  carefully interpret all new legislation. 
E)  stay with present programs over the long run.

Question 18

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

Accepted Answer

A)  economic responsibility. 
B)  social responsibility. 
C)  ethical marketing. 
D)  cause-related marketing. 
E)  corporate benevolence. 
A)  economic responsibility. 
B)  social responsibility. 
C)  ethical marketing. 
D)  cause-related marketing. 
E)  corporate benevolence.

Question 19

When is the best time to deal with marketing exchange problems concerning ethics?

Accepted Answer

A)  Right before the problem is made public 
B)  After the problem has received extensive media attention 
C)  Immediately after the problem is discovered 
D)  When lawsuits are brought against the company 
E)  During the strategic planning process 
A)  Right before the problem is made public 
B)  After the problem has received extensive media attention 
C)  Immediately after the problem is discovered 
D)  When lawsuits are brought against the company 
E)  During the strategic planning process

Question 20

The close relationship of Home Depot's philanthropic initiatives and its business goals is an example of

Accepted Answer

A)  strategic philanthropy. 
B)  strategic ethics. 
C)  cause-related marketing. 
D)  strategic marketing. 
E)  environmental philanthropy. 
A)  strategic philanthropy. 
B)  strategic ethics. 
C)  cause-related marketing. 
D)  strategic marketing. 
E)  environmental philanthropy.

Exam 21: Global Issues,social Responsibility and Marketing

As a firm fulfills its basic economic responsibilities,it must simultaneously

If other persons within an organization approve of an activity and the activity is legal but not customary in the industry,the activity is probably both ethical and socially responsible.

A set of values,beliefs,goals,norms,and rituals shared by members of an organization is called

In Europe,companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products.This label is known as the

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Consumerism is

Any constituent who has a claim in some aspect of a company's products,operations,markets,industry,or outcomes is known as a(n)

Distribution-related ethical issues arise when marketers

A marketing compliance program must have oversight by a high-ranking person who is known to respect legal and ethical standards.

Kaitlyn understands that her local catering business has certain responsibilities to society.She knows that she must abide by the laws that apply to her business and try to make a profit.What are the other obligations Kaitlyn should know?

All of the following are factors that influence the ethical decision-making process except

People learn values and principles through socialization by family members,social groups,religion,and formal education.

Pressures to substitute inferior materials to reduce costs may result in product-related issues.

Product testing for reliability and quality helps to ensure a consumer's right to

If Firestone failed to inform consumers of design problems associated with its Wilderness AT tires,it would have been engaging in unethical behavior in regard to which of the following marketing issue areas?

Since most ethical choices pertaining to marketing decisions are jointly made,an organization must ensure the ____ reflects the organization's values,beliefs and norms.

In a meeting with key personnel,Watson Corporation's president speaks to the firm's managers about social responsibility in business today.He suggests that the key to being socially responsible is to

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

When is the best time to deal with marketing exchange problems concerning ethics?

The close relationship of Home Depot's philanthropic initiatives and its business goals is an example of

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

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