Question 1

Employees,coworkers,or superiors do not influence the ethical decision-making process.

Accepted Answer

A) True 
 B)False

Question 2

Under President Kennedy's consumer bill of rights,consumers must have access and opportunity to review all relevant information about a product before buying it.

Accepted Answer

A) True 
 B)False

Question 3

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice.What social responsibility issue does this program address?

Accepted Answer

A)  Consumerism 
B)  Marketing ethics 
C)  Community relations 
D)  The natural environment 
E)  Promotion 
A)  Consumerism 
B)  Marketing ethics 
C)  Community relations 
D)  The natural environment 
E)  Promotion

Question 4

What are some ways to determine if an activity is ethical or socially responsible?

Accepted Answer

The answer of What are some ways to determine if...

Question 5

The most basic principles of marketing ethics are

Accepted Answer

A)  philanthropic responsibilities. 
B)  economic responsibilities. 
C)  universally accepted behaviors. 
D)  written as laws and regulations. 
E)  included in the marketing code of ethics. 
A)  philanthropic responsibilities. 
B)  economic responsibilities. 
C)  universally accepted behaviors. 
D)  written as laws and regulations. 
E)  included in the marketing code of ethics.

Question 6

Three factors that influence the ethical decision-making process in marketing include

Accepted Answer

A)  individual factors,organizational culture,and peer influence. 
B)  opportunity,personal moral philosophies,and situational variables. 
C)  individual factors,organizational factors,and opportunity. 
D)  social forces,laws,and organizational factors. 
E)  peer influences,personal moral philosophies,and opportunity. 
A)  individual factors,organizational culture,and peer influence. 
B)  opportunity,personal moral philosophies,and situational variables. 
C)  individual factors,organizational factors,and opportunity. 
D)  social forces,laws,and organizational factors. 
E)  peer influences,personal moral philosophies,and opportunity.

Question 7

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.Milton Hershey contributed resources to the community to improve the overall quality of life for consumers,employees,and the community in general.This reflected his ____ responsibility.

Accepted Answer

A)  philanthropic 
B)  ethical 
C)  legal 
D)  economic 
E)  shareholder 
A)  philanthropic 
B)  ethical 
C)  legal 
D)  economic 
E)  shareholder

Question 8

At his new job,Chris notices that everyone places high values on their families and each others' families,birthdays are always celebrated,and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done.Everyone is very relaxed and friendly.Chris has made several observations about the

Accepted Answer

A)  organizational plan. 
B)  ethics program. 
C)  morale and welfare program. 
D)  codes of conduct. 
E)  corporate culture. 
A)  organizational plan. 
B)  ethics program. 
C)  morale and welfare program. 
D)  codes of conduct. 
E)  corporate culture.

Question 9

There is no evidence that being socially responsible and ethical is worthwhile.

Accepted Answer

A) True 
 B)False

Question 10

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system.Which of the primary environmental goals does Synergy's program address?

Accepted Answer

A)  Eliminate the concept of waste. 
B)  Reinvent the concept of a product. 
C)  Make environmentalism profitable. 
D)  Make prices reflect the cost. 
E)  Create fewer durable goods. 
A)  Eliminate the concept of waste. 
B)  Reinvent the concept of a product. 
C)  Make environmentalism profitable. 
D)  Make prices reflect the cost. 
E)  Create fewer durable goods.

Question 11

List and describe the factors that influence the ethical decision-making process.

Accepted Answer

There are several factors that can influ

Question 12

Sharese wants to buy a new couch,but there is only one place in her town that sells them,and she lives in an isolated area.Sharese most likely feels her consumer right to ____ has been violated.

Accepted Answer

A)  choose 
B)  be heard 
C)  safety 
D)  recourse 
E)  be informed 
A)  choose 
B)  be heard 
C)  safety 
D)  recourse 
E)  be informed

Question 13

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior.Which of the following statements about ethical decision making is true?

Accepted Answer

A)  The more a person is exposed to ethical activity in the organization,the more likely he or she will behave unethically. 
B)  The more a person is exposed to unethical activity in the organization,the more likely he or she will behave unethically. 
C)  The more a person is exposed to unethical activity in the organization,the less likely he or she will pay attention to that activity. 
D)  The more a person is exposed to ethical activity in the organization,the less likely he or she will pay attention to that activity. 
E)  Exposure to ethical and unethical activity has no effect on a person's decision-making process. 
A)  The more a person is exposed to ethical activity in the organization,the more likely he or she will behave unethically. 
B)  The more a person is exposed to unethical activity in the organization,the more likely he or she will behave unethically. 
C)  The more a person is exposed to unethical activity in the organization,the less likely he or she will pay attention to that activity. 
D)  The more a person is exposed to ethical activity in the organization,the less likely he or she will pay attention to that activity. 
E)  Exposure to ethical and unethical activity has no effect on a person's decision-making process.

Question 14

Marketing ethics

Accepted Answer

A)  refers to laws and regulations that govern marketing. 
B)  refers to principles and standards that define acceptable conduct in marketing. 
C)  maximizes an organization's positive impact and minimizes its negative impact on society. 
D)  is most important for advertising agencies. 
E)  applies well-defined rules for appropriate marketing behavior. 
A)  refers to laws and regulations that govern marketing. 
B)  refers to principles and standards that define acceptable conduct in marketing. 
C)  maximizes an organization's positive impact and minimizes its negative impact on society. 
D)  is most important for advertising agencies. 
E)  applies well-defined rules for appropriate marketing behavior.

Question 15

Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Accepted Answer

A) True 
 B)False

Question 16

The adoption of a strategic focus for fulfilling the economic,legal,ethical,and philanthropic social responsibilities expected by stakeholders is called

Accepted Answer

A)  marketing citizenship. 
B)  social responsibility. 
C)  stakeholders. 
D)  cause-related marketing. 
E)  strategic philanthropy. 
A)  marketing citizenship. 
B)  social responsibility. 
C)  stakeholders. 
D)  cause-related marketing. 
E)  strategic philanthropy.

Question 17

A bribe offered to benefit an organization is generally considered acceptable.

Accepted Answer

A) True 
 B)False

Question 18

What do environmentalists set as an objective for profitability?

Accepted Answer

A)  Companies should surpass the strictest environmental standards even if it negatively affects profitability. 
B)  Companies will never be profitable if they comply with environmental standards so taxpayers must subsidize all production. 
C)  Profitability should not be a concern when addressing issues of environmental importance. 
D)  Environmentalism should be made profitable,and companies attempting to protect the environment should not have to compete with those harming it in the marketplace. 
E)  Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty. 
A)  Companies should surpass the strictest environmental standards even if it negatively affects profitability. 
B)  Companies will never be profitable if they comply with environmental standards so taxpayers must subsidize all production. 
C)  Profitability should not be a concern when addressing issues of environmental importance. 
D)  Environmentalism should be made profitable,and companies attempting to protect the environment should not have to compete with those harming it in the marketplace. 
E)  Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty.

Question 19

The Browardton Quilters' Guild has contacted all the major networks to try to warn people about the poor performance of miniature,hand-held sewing machines.These quilters are engaging in

Accepted Answer

A)  publicity stunts. 
B)  the right to safety. 
C)  consumerism. 
D)  lobbying. 
E)  political action. 
A)  publicity stunts. 
B)  the right to safety. 
C)  consumerism. 
D)  lobbying. 
E)  political action.

Question 20

All of the following are goals of green marketing except

Accepted Answer

A)  making the work force match the population in terms of diversity. 
B)  eliminating the concept of waste. 
C)  reinventing the concept of a product. 
D)  making prices reflect the cost. 
E)  making environmentalism profitable. 
A)  making the work force match the population in terms of diversity. 
B)  eliminating the concept of waste. 
C)  reinventing the concept of a product. 
D)  making prices reflect the cost. 
E)  making environmentalism profitable.

Exam 21: Global Issues,social Responsibility and Marketing

Employees,coworkers,or superiors do not influence the ethical decision-making process.

Under President Kennedy's consumer bill of rights,consumers must have access and opportunity to review all relevant information about a product before buying it.

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice.What social responsibility issue does this program address?

What are some ways to determine if an activity is ethical or socially responsible?

The most basic principles of marketing ethics are

Three factors that influence the ethical decision-making process in marketing include

There is no evidence that being socially responsible and ethical is worthwhile.

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system.Which of the primary environmental goals does Synergy's program address?

List and describe the factors that influence the ethical decision-making process.

Sharese wants to buy a new couch,but there is only one place in her town that sells them,and she lives in an isolated area.Sharese most likely feels her consumer right to ____ has been violated.

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior.Which of the following statements about ethical decision making is true?

Marketing ethics

Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

The adoption of a strategic focus for fulfilling the economic,legal,ethical,and philanthropic social responsibilities expected by stakeholders is called

A bribe offered to benefit an organization is generally considered acceptable.

What do environmentalists set as an objective for profitability?

The Browardton Quilters' Guild has contacted all the major networks to try to warn people about the poor performance of miniature,hand-held sewing machines.These quilters are engaging in

All of the following are goals of green marketing except

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

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