Question 1

Every product has a single appeal that is used to target the product's audience.

Accepted Answer

A) True 
 B)False

Question 2

One of the goals of the opening of a persuasive request is to gain attention.

Accepted Answer

A) True 
 B)False

Question 3

Knowledge of sales message techniques helps in writing business messages because

Accepted Answer

A)  most jobs in business are sales related. 
B)  sales messages restrict the use of ethically dubious persuasive tactics. 
C)  most business messages directly or indirectly involve selling something. 
D)  most sales messages are regarded as spam by readers. 
E)  most persuasive messages used by businesses are unbiased. 
A)  most jobs in business are sales related. 
B)  sales messages restrict the use of ethically dubious persuasive tactics. 
C)  most business messages directly or indirectly involve selling something. 
D)  most sales messages are regarded as spam by readers. 
E)  most persuasive messages used by businesses are unbiased.

Question 4

Differentiate tangible rewards from intangible rewards.

Accepted Answer

Tangible rewards are those that can be m

Question 5

Which social media platform is primarily for photo and video posts?

Accepted Answer

A)  Instagram 
B)  Facebook 
C)  Twitter 
D)  LinkedIn 
E)  Snapchat 
A)  Instagram 
B)  Facebook 
C)  Twitter 
D)  LinkedIn 
E)  Snapchat

Question 6

Demographic information includes details such as

Accepted Answer

A)  social, political, and personal preferences. 
B)  legal and sociocultural implications. 
C)  per capita income and gross national income. 
D)  current market trends and foreign exchange rates. 
E)  age, gender, income, and geographic location. 
A)  social, political, and personal preferences. 
B)  legal and sociocultural implications. 
C)  per capita income and gross national income. 
D)  current market trends and foreign exchange rates. 
E)  age, gender, income, and geographic location.

Question 7

The request for action in the close of a sales message

Accepted Answer

A)  should take the reader through the steps of what he or she must do. 
B)  should only hint at the desired action. 
C)  should never be followed by a postscript. 
D)  must not use hard-sell tactics by urging immediacy. 
E)  is unnecessary if the rest of the message is well written. 
A)  should take the reader through the steps of what he or she must do. 
B)  should only hint at the desired action. 
C)  should never be followed by a postscript. 
D)  must not use hard-sell tactics by urging immediacy. 
E)  is unnecessary if the rest of the message is well written.

Question 8

Over the years, sales writers have developed a formula that one must follow to write sales messages.

Accepted Answer

A) True 
 B)False

Question 9

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to

Accepted Answer

A)  make the proposal the required length. 
B)  establish an organization's ability to perform. 
C)  present a clear cost analysis for the proposal. 
D)  detail the benefits of a proposal for a given scenario. 
E)  create a clear description of the proposal's intention. 
A)  make the proposal the required length. 
B)  establish an organization's ability to perform. 
C)  present a clear cost analysis for the proposal. 
D)  detail the benefits of a proposal for a given scenario. 
E)  create a clear description of the proposal's intention.

Question 10

Consider the following statement which is a part of a proposal: "By accepting the proposal, you will have not only saved $1,500 off the standard price but also taken the first step toward a more efficient, productive organization."
This statement primarily focuses on the

Accepted Answer

A)  background of the proposal. 
B)  features of the product. 
C)  description of the plan of the proposal. 
D)  terms and conditions related to the proposal. 
E)  benefits of the proposal. 
A)  background of the proposal. 
B)  features of the product. 
C)  description of the plan of the proposal. 
D)  terms and conditions related to the proposal. 
E)  benefits of the proposal.

Question 11

List the eight topics that are commonly covered in proposals.

Accepted Answer

1. The writer's purpose and the reader's

Question 12

Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in

Accepted Answer

A)  content marketing. 
B)  integrated marketing. 
C)  permission-based marketing. 
D)  central appeal marketing. 
E)  common-ground explicit selling. 
A)  content marketing. 
B)  integrated marketing. 
C)  permission-based marketing. 
D)  central appeal marketing. 
E)  common-ground explicit selling.

Question 13

The value of your company's positive image and name recognition is referred to as

Accepted Answer

A)  brand equity. 
B)  content marketing. 
C)  logos appeal. 
D)  ethos appeal. 
E)  persuasive value. 
A)  brand equity. 
B)  content marketing. 
C)  logos appeal. 
D)  ethos appeal. 
E)  persuasive value.

Question 14

Which of the following applies to all persuasive messages?

Accepted Answer

A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission based. 
E)  They are all received positively. 
A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission based. 
E)  They are all received positively.

Question 15

Rebecca is the office manager for a medium-sized production company. She writes to her boss asking if one of the office assistants can complete the weekly sales report on Monday mornings. She begins her persuasive argument by pointing out that her other responsibilities mean the report is several hours late every week, which delays her boss from sending his own report to the company executives. This is an example of the

Accepted Answer

A)  common-ground persuasion technique. 
B)  demographic persuasion technique. 
C)  technique of scenario painting. 
D)  character appeal technique. 
E)  integrated marketing communication strategy. 
A)  common-ground persuasion technique. 
B)  demographic persuasion technique. 
C)  technique of scenario painting. 
D)  character appeal technique. 
E)  integrated marketing communication strategy.

Question 16

It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.

Accepted Answer

A)  mixed construction 
B)  unstructured order 
C)  indirect order 
D)  we-viewpoint 
E)  nonlinear order 
A)  mixed construction 
B)  unstructured order 
C)  indirect order 
D)  we-viewpoint 
E)  nonlinear order

Question 17

A sales description based on factual material will most likely

Accepted Answer

A)  have an emotional appeal. 
B)  avoid using a logical appeal. 
C)  have a rational appeal. 
D)  use pathos to attract consumers. 
E)  avoid using character-based appeals. 
A)  have an emotional appeal. 
B)  avoid using a logical appeal. 
C)  have a rational appeal. 
D)  use pathos to attract consumers. 
E)  avoid using character-based appeals.

Question 18

Define the common-ground persuasion technique and give a brief example.

Accepted Answer

The common-ground persuasion technique c

Question 19

The subject line of a sales message should typically contain sensational words.

Accepted Answer

A) True 
 B)False

Question 20

Explain how to request action at the end of a sales message.

Accepted Answer

After you have developed your reader's i

Every product has a single appeal that is used to target the product's audience.

One of the goals of the opening of a persuasive request is to gain attention.

Knowledge of sales message techniques helps in writing business messages because

Differentiate tangible rewards from intangible rewards.

Which social media platform is primarily for photo and video posts?

Demographic information includes details such as

The request for action in the close of a sales message

Over the years, sales writers have developed a formula that one must follow to write sales messages.

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to

Consider the following statement which is a part of a proposal: "By accepting the proposal, you will have not only saved $1,500 off the standard price but also taken the first step toward a more efficient, productive organization." This statement primarily focuses on the

List the eight topics that are commonly covered in proposals.

Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in

The value of your company's positive image and name recognition is referred to as

Which of the following applies to all persuasive messages?

It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.

A sales description based on factual material will most likely

Define the common-ground persuasion technique and give a brief example.

The subject line of a sales message should typically contain sensational words.

Explain how to request action at the end of a sales message.

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Designing Documents With Visual Appeal

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

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Exam 10: Writing Persuasive Messages and Proposals

Every product has a single appeal that is used to target the product's audience.

One of the goals of the opening of a persuasive request is to gain attention.

Knowledge of sales message techniques helps in writing business messages because

Differentiate tangible rewards from intangible rewards.

Which social media platform is primarily for photo and video posts?

Demographic information includes details such as

The request for action in the close of a sales message

Over the years, sales writers have developed a formula that one must follow to write sales messages.

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to

Consider the following statement which is a part of a proposal: "By accepting the proposal, you will have not only saved $1,500 off the standard price but also taken the first step toward a more efficient, productive organization." This statement primarily focuses on the

List the eight topics that are commonly covered in proposals.

Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in

The value of your company's positive image and name recognition is referred to as

Which of the following applies to all persuasive messages?

It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.

A sales description based on factual material will most likely

Define the common-ground persuasion technique and give a brief example.

The subject line of a sales message should typically contain sensational words.

Explain how to request action at the end of a sales message.

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Designing Documents With Visual Appeal

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

Filters