Exam 12: Research and Business Proposals and Planning for Business Proposals

Daniel, the owner of D's Inn, wants to graphically represent a comparison of his restaurant's market share with those of the top competitors in the same city. His research findings suggest that D's Inn has the largest market share. In order to present this data most effectively, Daniel should

Researchers should state their objectives in general, targeted, and achievable statements.

Generally, charts are the least effective way of quickly demonstrating a key point or relationship.

In order to be effective, a consumer survey should contain

Carl heads the in-house market research department at Cook Champion Foods. He is planning a study of the relationship between television commercials for a product and children's desire to buy the product after viewing the commercials. Which of the following is the best way for Carl to define his research problem?

In the context of quality of data obtained from secondary research, the ______ of the data relates to how well it applies to your specific business problem.

How can the FAIR test be applied to research data and charts?

Walter, the senior sales analyst at Polka People Apparel, wants to compare the sales volume of the company's Manhattan, Sacramento, and Las Vegas branches. This comparison will best be illustrated through a

Which of the following statements about leading questions is true?

Generally, bar charts are best suited for

For business research, the information you can access through business databases and other sources at your library is generally the least reliable.

A drawback of online databases is that they

Which of the following is a deceptive research practice?

Maxim Industries has a very specific business problem related to the unique characteristics of its workforce. To obtain the necessary data to analyze this problem, the company should do primary research.

Which of the following formatting guidelines increases the effectiveness of all types of charts?

Which of the following guidelines increases the effectiveness of a bar chart?

In a pie chart, the largest slice should begin at 12 o'clock and go counterclockwise, and the second-largest slice should begin at 12 o'clock and go clockwise.

The title should explain the primary point of the chart.

A leading question is one that

When you analyze data in a group, you are less likely to inadvertently misinterpret the data.