Question 1

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Accepted Answer

A) True 
 B)False  False

Question 2

Twitter is an example of a

Accepted Answer

A)  wiki. 
B)  team blog. 
C)  microblog. 
D)  podcast. 
E)  project blog. 
A)  wiki. 
B)  team blog. 
C)  microblog. 
D)  podcast. 
E)  project blog. C

Question 3

One advantage of using social media in the workplace is that social media

Accepted Answer

A)  create a clear demarcation between professional and private lives. 
B)  discourage self-promotion and opportunism. 
C)  avoid broadcasting of mistakes to large audiences. 
D)  ensure quicker access to business expertise and knowledge. 
E)  improve productivity when used constantly. 
A)  create a clear demarcation between professional and private lives. 
B)  discourage self-promotion and opportunism. 
C)  avoid broadcasting of mistakes to large audiences. 
D)  ensure quicker access to business expertise and knowledge. 
E)  improve productivity when used constantly. D

Question 4

On his Facebook page, Alec often posts examples of his photographs that have won prizes in competitions. Because of this, others will most likely see him as being

Accepted Answer

A)  supportive and caring. 
B)  loyal and committed. 
C)  moral and ethical. 
D)  honest and trustworthy. 
E)  talented and capable. 
A)  supportive and caring. 
B)  loyal and committed. 
C)  moral and ethical. 
D)  honest and trustworthy. 
E)  talented and capable.

Question 5

Firstcomers to a forum discussion are most likely to cause problems by

Accepted Answer

A)  using strong, rigid language that does not foster discussion. 
B)  complaining or blaming others for the problems the team is having. 
C)  challenging the team's hard-earned consensus and damaging morale. 
D)  directing the discussion off topic and wasting valuable time. 
E)  stating their opinion but failing to take part as the conversation evolves. 
A)  using strong, rigid language that does not foster discussion. 
B)  complaining or blaming others for the problems the team is having. 
C)  challenging the team's hard-earned consensus and damaging morale. 
D)  directing the discussion off topic and wasting valuable time. 
E)  stating their opinion but failing to take part as the conversation evolves.

Question 6

Lorena uses email as her main communication tool. Lorena is an example of User 1.0.

Accepted Answer

A) True 
 B)False

Question 7

In a discussion forum conversation on flexible work schedules, Jacque posts the comment, "Not only do we need more flexible hours, we need bigger pay increases too." What guideline for productive team communication did Jacque violate?

Accepted Answer

A)  Avoid ignoring competing points of view. 
B)  Avoid strong, rigid language. 
C)  Avoid blaming. 
D)  Avoid off-topic points. 
E)  Avoid sarcasm. 
A)  Avoid ignoring competing points of view. 
B)  Avoid strong, rigid language. 
C)  Avoid blaming. 
D)  Avoid off-topic points. 
E)  Avoid sarcasm.

Question 8

Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?

Accepted Answer

A)  Summarize the next steps the team will take. 
B)  Meet in real time. 
C)  Acknowledge teammates' ideas. 
D)  Build on the ideas of others. 
E)  Participate often. 
A)  Summarize the next steps the team will take. 
B)  Meet in real time. 
C)  Acknowledge teammates' ideas. 
D)  Build on the ideas of others. 
E)  Participate often.

Question 9

What are the risks and challenges presented by social media? Explain.

Accepted Answer

Social media present many challenges and

Question 10

The Industrial Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Accepted Answer

A) True 
 B)False

Question 11

Explain how both the employer and the employee can be affected by an employee misusing social media.

Accepted Answer

It is important that all employees are a

Question 12

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

Accepted Answer

A)  Social 
B)  Industrial 
C)  Technological 
D)  Information 
E)  Machine 
A)  Social 
B)  Industrial 
C)  Technological 
D)  Information 
E)  Machine

Question 13

Which of the following reputations is a result of the meta message "I abide by the rules"?

Accepted Answer

A)  talented, skilled, and capable 
B)  activist, cause-driven, and passionate 
C)  learning, inquisitive, and curious 
D)  moral, ethical, and fair 
E)  fun-loving and communicative 
A)  talented, skilled, and capable 
B)  activist, cause-driven, and passionate 
C)  learning, inquisitive, and curious 
D)  moral, ethical, and fair 
E)  fun-loving and communicative

Question 14

Igor put the following post on a discussion forum at work: "I've noticed that some coworkers seem discouraged about how the company is doing. I thought it might help if we discussed the causes of and possible remedies for this malaise. My personal opinion is that management doesn't care what we think, which causes people to feel detached. I welcome other viewpoints." What could Igor have done to improve his post?

Accepted Answer

A)  He should not have gone off topic. 
B)  He should have made the post much longer. 
C)  He should have avoided sarcasm. 
D)  He should have welcomed competing points of view. 
E)  He should not have included a blaming statement. 
A)  He should not have gone off topic. 
B)  He should have made the post much longer. 
C)  He should have avoided sarcasm. 
D)  He should have welcomed competing points of view. 
E)  He should not have included a blaming statement.

Question 15

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

Accepted Answer

A)  Machine Age. 
B)  Technological Age. 
C)  Information Age. 
D)  Social Age. 
E)  Industrial Age. 
A)  Machine Age. 
B)  Technological Age. 
C)  Information Age. 
D)  Social Age. 
E)  Industrial Age.

Question 16

The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.

Accepted Answer

A) True 
 B)False

Question 17

Why is it important to use social media ethically?

Accepted Answer

The use of social media, even for privat

Question 18

What is the goal of most public relations messages?

Accepted Answer

A)  to help the members of a company or organization do better work 
B)  to store all of a team's communications in a single place 
C)  to focus on specific topics and areas of expertise 
D)  to create a distinctive brand for a company or organization 
E)  to create an individual profile that creates a professional impression 
A)  to help the members of a company or organization do better work 
B)  to store all of a team's communications in a single place 
C)  to focus on specific topics and areas of expertise 
D)  to create a distinctive brand for a company or organization 
E)  to create an individual profile that creates a professional impression

Question 19

A unique set of professional skills and attributes that others associate with you is called your

Accepted Answer

A)  personal brand. 
B)  meta message. 
C)  digital profile. 
D)  personal dashboard. 
E)  meta profile. 
A)  personal brand. 
B)  meta message. 
C)  digital profile. 
D)  personal dashboard. 
E)  meta profile.

Question 20

In a typical op-ed piece on a company blog, a corporate leader will write an opinion piece about a challenge or issue shared by the company and the public.

Accepted Answer

A) True 
 B)False

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Twitter is an example of a

One advantage of using social media in the workplace is that social media

On his Facebook page, Alec often posts examples of his photographs that have won prizes in competitions. Because of this, others will most likely see him as being

Firstcomers to a forum discussion are most likely to cause problems by

Lorena uses email as her main communication tool. Lorena is an example of User 1.0.

In a discussion forum conversation on flexible work schedules, Jacque posts the comment, "Not only do we need more flexible hours, we need bigger pay increases too." What guideline for productive team communication did Jacque violate?

Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?

What are the risks and challenges presented by social media? Explain.

The Industrial Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Explain how both the employer and the employee can be affected by an employee misusing social media.

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

Which of the following reputations is a result of the meta message "I abide by the rules"?

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.

Why is it important to use social media ethically?

What is the goal of most public relations messages?

A unique set of professional skills and attributes that others associate with you is called your

In a typical op-ed piece on a company blog, a corporate leader will write an opinion piece about a challenge or issue shared by the company and the public.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Creating Effective Business Messages

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters

Exam 8: Social Media for Business Communication

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Twitter is an example of a

One advantage of using social media in the workplace is that social media

On his Facebook page, Alec often posts examples of his photographs that have won prizes in competitions. Because of this, others will most likely see him as being

Firstcomers to a forum discussion are most likely to cause problems by

Lorena uses email as her main communication tool. Lorena is an example of User 1.0.

In a discussion forum conversation on flexible work schedules, Jacque posts the comment, "Not only do we need more flexible hours, we need bigger pay increases too." What guideline for productive team communication did Jacque violate?

Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?

What are the risks and challenges presented by social media? Explain.

The Industrial Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Explain how both the employer and the employee can be affected by an employee misusing social media.

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

Which of the following reputations is a result of the meta message "I abide by the rules"?

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.

Why is it important to use social media ethically?

What is the goal of most public relations messages?

A unique set of professional skills and attributes that others associate with you is called your

In a typical op-ed piece on a company blog, a corporate leader will write an opinion piece about a challenge or issue shared by the company and the public.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Creating Effective Business Messages

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters