Exam 15: Information Search

Deliberate external search that occurs in the absence of problem recognition and is done both to acquire information for possible later use and because the process itself is pleasurable is known as _____.

Market characteristics that influence the expected benefits and perceived costs of search include the number of alternatives, price range, store distribution, and information availability.

The perceived risk associated with unsatisfactory product performance increases information search prior to purchase.

Research has shown that most of the online search leading up to a purchase was _____.

Susan actually knows quite a bit about some product categories that she doesn't actively seek out information concerning and doesn't even own. Which of the following is the most likely means by which she obtained this information?

The desired features or characteristics required to meet a consumer's needs are his or her _____.

The segment of mobile phone users who are older and not into mobility or technology is known as _____.

Which marketing strategy requires consistent attention to product quality, distribution, and a reinforcement advertising strategy because the brand is purchased habitually by the target market?

Brands that are found completely unworthy of further consideration are members of the _____.

When a consumer notices a new product in a store because of the point-of-purchase display, reads about the attributes of the product and recalls an unresolved problem that this product will solve, and then purchases the product, _____ has occurred.

Which demographic factors still have the most influence on U.S. adult Internet usage?

Banner ads are one way to drive a firm's information to consumers.

Lane is test driving several models of automobiles to help him decide which one to purchase. Which source of information does this represent?

Consumers conducting a generic search in an Internet search engine use which type of terms?

Which of the following is a primary source of information available to consumers?

Barry is always searching information about wine. He reads Wine Spectator every month, has several books related to wine, visits wine-related websites frequently, and has visited several wine regions throughout the world. While he purchases wine frequently, he does not conduct this information search for just that reason. He just enjoys learning about wine. For Barry, his search for information about wine is a(n) _____.

Kerri is purchasing a new washer and dryer. Name and describe all the primary sources of information available to her.

Eric was in the store and started looking at riding lawn mowers. He didn't come to this store for the purpose of purchasing one, but he started considering it once he was there. However, he did not purchase one on that trip. Instead he went to other stores to look at their mowers, he asked his neighbor and his brother-in-law about their mowers, and he searched the Internet before he decided on the brand to purchase. Which type of decision making did Eric undertake?

Which marketing strategies are appropriate for limited decision making?

The awareness set has generally been found to be smaller than the evoked set.