Question 1

The _______ route to persuasion occurs when interested people focus on arguments.

Accepted Answer

A) peripheral 
B) central 
C) logical 
D) image 
A) peripheral 
B) central 
C) logical 
D) image

Question 2

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Accepted Answer

A) the communicator 
B) the context 
C) the message 
D) how the message is communicated 
A) the communicator 
B) the context 
C) the message 
D) how the message is communicated

Question 3

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Accepted Answer

A) a lack of time and interest 
B) when the speaker is articulate 
C) when the speaker has several arguments 
D) when the arguments are strong and compelling 
A) a lack of time and interest 
B) when the speaker is articulate 
C) when the speaker has several arguments 
D) when the arguments are strong and compelling

Question 4

According to Myers,advertisers for computers tend to adopt marketing strategies that use the ____ route to persuasion.

Accepted Answer

A) peripheral 
B) central 
C) logical 
D) image 
A) peripheral 
B) central 
C) logical 
D) image

Question 5

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Accepted Answer

A) peripheral 
B) central 
C) logical 
D) image 
A) peripheral 
B) central 
C) logical 
D) image

Question 6

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Accepted Answer

A) change 
B) stay the same 
C) increase 
D) decrease 
A) change 
B) stay the same 
C) increase 
D) decrease

Question 7

Fear-arousing messages work best when they

Accepted Answer

A) do not suggest a solution. 
B) try to prevent a bad outcome,such as cancer. 
C) try to promote a good outcome,such as fitness. 
D) are framed in a positive manner. 
A) do not suggest a solution. 
B) try to prevent a bad outcome,such as cancer. 
C) try to promote a good outcome,such as fitness. 
D) are framed in a positive manner.

Question 8

Researchers found that California high school students did not change their attitudes in response to a talk entitled "Why Teenagers Should Not Be Allowed to Drive" if they

Accepted Answer

A) had a moderate,rather than a high or low level of self-esteem. 
B) were of lower intelligence. 
C) were male. 
D) had been forewarned that the talk was coming. 
A) had a moderate,rather than a high or low level of self-esteem. 
B) were of lower intelligence. 
C) were male. 
D) had been forewarned that the talk was coming.

Question 9

We are more likely to be persuaded by the _______ route to persuasion when we are distracted or busy.

Accepted Answer

A) peripheral 
B) central 
C) logical 
D) image 
A) peripheral 
B) central 
C) logical 
D) image

Question 10

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Accepted Answer

A) peripheral 
B) central 
C) logical 
D) image 
A) peripheral 
B) central 
C) logical 
D) image

Question 11

Lately you have noticed that your favorite athlete is on your cereal box,highway billboards for sports beverages,and television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?

Accepted Answer

A) intelligent 
B) savvy 
C) central route 
D) peripheral route 
A) intelligent 
B) savvy 
C) central route 
D) peripheral route

Question 12

_______ is defined as having qualities that appeal to an audience.

Accepted Answer

A) Similarity 
B) Scarcity 
C) Authority 
D) Attractiveness 
A) Similarity 
B) Scarcity 
C) Authority 
D) Attractiveness

Question 13

When people are in a good mood they

Accepted Answer

A) make slower decisions. 
B) make more impulsive decisions. 
C) rely more on central cues. 
D) like communicators more. 
A) make slower decisions. 
B) make more impulsive decisions. 
C) rely more on central cues. 
D) like communicators more.

Question 14

when does resistance to attitude change peak?

Accepted Answer

A) In adolescence 
B) In early adulthood 
C) In midlife 
D) In late adulthood 
A) In adolescence 
B) In early adulthood 
C) In midlife 
D) In late adulthood

Question 15

Who is the most responsive to rational appeals?

Accepted Answer

A) well-educated and analytical people 
B) well-educated and non-analytical people 
C) less educated and analytical people 
D) less educated and non-analytical people 
A) well-educated and analytical people 
B) well-educated and non-analytical people 
C) less educated and analytical people 
D) less educated and non-analytical people

Question 16

The _______ effect occurs when we remember the message but forget the reason for discounting it.

Accepted Answer

A) delayed reaction 
B) short-term memory 
C) sleeper 
D) longevity 
A) delayed reaction 
B) short-term memory 
C) sleeper 
D) longevity

Exam 15: Two Routes to Persuasion

The _______ route to persuasion occurs when interested people focus on arguments.

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

According to Myers,advertisers for computers tend to adopt marketing strategies that use the ____ route to persuasion.

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Fear-arousing messages work best when they

Researchers found that California high school students did not change their attitudes in response to a talk entitled "Why Teenagers Should Not Be Allowed to Drive" if they

We are more likely to be persuaded by the _______ route to persuasion when we are distracted or busy.

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Lately you have noticed that your favorite athlete is on your cereal box,highway billboards for sports beverages,and television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?

_______ is defined as having qualities that appeal to an audience.

When people are in a good mood they

when does resistance to attitude change peak?

Who is the most responsive to rational appeals?

The _______ effect occurs when we remember the message but forget the reason for discounting it.

Doing Social Psychology

Did You Know It All Along

Self-Concept: Who Am I

Self-Serving Bias

The Power of Positive Thinking

The Fundamental Attribution Error

The Powers and Perils of Intuition

Reasons for Unreason

Behavior and Belief

Clinical Intuition

Clinical Therapy: the Powers of Social Cognition

Human Nature and Cultural Diversity

Gender, Genes, and Culture

How Nice People Get Corrupted

Indoctrination and Inoculation

The Mere Presence of Others

Many Hands Make Diminished Responsibility

Doing Together What We Would Not Do Alone

How Do Groups Intensify Decisions

Power to the Person

The Reach of Prejudice

The Roots of Prejudice

The Nature and Nurture of Aggression

Does the Media Influence Social Behavior

Who Likes Whom

The Ups and Downs of Love

Causes of Conflict

Blessed Are the Peacemakers

When Do People Help

Social Psychology and the Sustainable Future

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