Question 1

The controversial nature of feeds is because of:

Accepted Answer

A)  phishing concerns. 
B)  bandwidth concerns. 
C)  congestion concerns. 
D)  privacy concerns. 
E)  propriety concerns. 
A)  phishing concerns. 
B)  bandwidth concerns. 
C)  congestion concerns. 
D)  privacy concerns. 
E)  propriety concerns.

Question 2

_____ refers to a text-messaging standard used by many mobile phones.

Accepted Answer

The answer of _____ refers to a text-messaging standard used...

Question 3

Over 500 million tweets are sent each day-80 percent or more via smartphones.

Accepted Answer

A) True 
 B)False

Question 4

There are several public markets for leveraging crowdsourcing for________, or as an alternative to standard means of __________.

Accepted Answer

innovation; producti

Question 5

What is inbound marketing and how does it differ from traditional marketing methods? How can online media help a firm with inbound marketing efforts?

Accepted Answer

Fill in the BlanksInbound marketing refe

Question 6

The unstructured nature of wikis is both a source of strength and weakness.

Accepted Answer

A) True 
 B)False

Question 7

_____ are links in a blog post that refer readers back to cited sources.

Accepted Answer

A)  Blog rolls 
B)  Trackbacks 
C)  Virtual world 
D)  Blogospheres 
E)  Folksonomies 
A)  Blog rolls 
B)  Trackbacks 
C)  Virtual world 
D)  Blogospheres 
E)  Folksonomies

Question 8

Describe how promoted tweets and Amplify work, helping Twitter earn revenue. Who earns revenue in each of these efforts?

Accepted Answer

Promoted tweets allow firms to insert tw

Question 9

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Accepted Answer

A) True 
 B)False

Question 10

The phrase "_____________________________" refers to communication channels that an organization controls. Includes firm-run blogs and Web sites, apps, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and Instagram.

Accepted Answer

The answer of The phrase "_____________________________" refers to communication channels...

Question 11

Marketers can leverage social media channels for:

Accepted Answer

A)  competitive intelligence. 
B)  generating customer input. 
C)  disseminating information. 
D)  reinforcing a customer's relationship with the firm. 
E)  all of the above. 
A)  competitive intelligence. 
B)  generating customer input. 
C)  disseminating information. 
D)  reinforcing a customer's relationship with the firm. 
E)  all of the above.

Question 12

Describe how Facebook leveraged crowdsourcing to rapidly expand internationally, all while minimizing staff needs.

Accepted Answer

Facebook leveraged crowdsourcing to deve

Question 13

Instagram now has over 56,000 advertisers on its platform.

Accepted Answer

A) True 
 B)False

Question 14

Much of the activity that takes place on social networks is spread via ______________. Pioneered by Facebook but now adopted by most services, this feature provides a timely list of the activities of and public messages from people, groups, and organizations that an individual has an association with.

Accepted Answer

feeds (or

Question 15

What are the benefits and risks associated with social networks? Support your answers with relevant examples.

Accepted Answer

Benefits of social networks:
-Electronic

Question 16

_____ refers to engineering the posting of positive comments, and reviews of a firm's product and services.

Accepted Answer

The answer of _____ refers to engineering the posting of...

Question 17

Peer production refers to:

Accepted Answer

A)  the process of tracking and responding to online mentions of a product, organization, or individual. 
B)  graphical editing tools, such as those found in a wiki, page layout program, or other design tool. 
C)  programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data. 
D)  content that is more complex than simple text or photos and includes animation, audio, and video. 
E)  users collaboratively working to create content, products, and services. 
A)  the process of tracking and responding to online mentions of a product, organization, or individual. 
B)  graphical editing tools, such as those found in a wiki, page layout program, or other design tool. 
C)  programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data. 
D)  content that is more complex than simple text or photos and includes animation, audio, and video. 
E)  users collaboratively working to create content, products, and services.

Question 18

Crowdsourcing can be considered a type of peer-production.

Accepted Answer

A) True 
 B)False

Question 19

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

Accepted Answer

A)  trackback 
B)  thread 
C)  hyperlink 
D)  feed 
E)  blog roll 
A)  trackback 
B)  thread 
C)  hyperlink 
D)  feed 
E)  blog roll

Question 20

A necessary criterion for a crowd to be "smart" is that it should be homogenous to reduce incidence of polarized insights.

Accepted Answer

A) True 
 B)False

The controversial nature of feeds is because of:

_____ refers to a text-messaging standard used by many mobile phones.

Over 500 million tweets are sent each day-80 percent or more via smartphones.

There are several public markets for leveraging crowdsourcing for, or as an alternative to standard means of __.

What is inbound marketing and how does it differ from traditional marketing methods? How can online media help a firm with inbound marketing efforts?

The unstructured nature of wikis is both a source of strength and weakness.

_____ are links in a blog post that refer readers back to cited sources.

Describe how promoted tweets and Amplify work, helping Twitter earn revenue. Who earns revenue in each of these efforts?

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

The phrase "_____________________________" refers to communication channels that an organization controls. Includes firm-run blogs and Web sites, apps, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and Instagram.

Marketers can leverage social media channels for:

Describe how Facebook leveraged crowdsourcing to rapidly expand internationally, all while minimizing staff needs.

Instagram now has over 56,000 advertisers on its platform.

What are the benefits and risks associated with social networks? Support your answers with relevant examples.

_____ refers to engineering the posting of positive comments, and reviews of a firm's product and services.

Peer production refers to:

Crowdsourcing can be considered a type of peer-production.

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

A necessary criterion for a crowd to be "smart" is that it should be homogenous to reduce incidence of polarized insights.

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Filters

Exam 9: Social Media, Peer Production, and Web 2.0

The controversial nature of feeds is because of:

_____ refers to a text-messaging standard used by many mobile phones.

Over 500 million tweets are sent each day-80 percent or more via smartphones.

There are several public markets for leveraging crowdsourcing for________, or as an alternative to standard means of __________.

What is inbound marketing and how does it differ from traditional marketing methods? How can online media help a firm with inbound marketing efforts?

The unstructured nature of wikis is both a source of strength and weakness.

_____ are links in a blog post that refer readers back to cited sources.

Describe how promoted tweets and Amplify work, helping Twitter earn revenue. Who earns revenue in each of these efforts?

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

The phrase "_____________________________" refers to communication channels that an organization controls. Includes firm-run blogs and Web sites, apps, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and Instagram.

Marketers can leverage social media channels for:

Describe how Facebook leveraged crowdsourcing to rapidly expand internationally, all while minimizing staff needs.

Instagram now has over 56,000 advertisers on its platform.

What are the benefits and risks associated with social networks? Support your answers with relevant examples.

_____ refers to engineering the posting of positive comments, and reviews of a firm's product and services.

Peer production refers to:

Crowdsourcing can be considered a type of peer-production.

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

A necessary criterion for a crowd to be "smart" is that it should be homogenous to reduce incidence of polarized insights.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.0

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters

There are several public markets for leveraging crowdsourcing for, or as an alternative to standard means of __.