Exam 11: CRM and SCM

________ uses location-based service data to help customers track their children in public.

The Golden State Warriors use ________ to improve service and deepen fan loyalty.

A(n)___ CRM system is one that is hosted by an external vendor in the vendor's data center.

________ is a CRM operation in which organizational representatives use multiple channels to communicate with customers.

In the ________ component of SCM,organizations coordinate the receipt of customer orders,develop a network of warehouses,select carriers to transport their products to their customers,and create an invoicing system to receive payments.

Stockpiling is most likely to occur with ________.

In the ________ component of SCM,supply chain managers create a responsive and flexible network for receiving defective,returned,or excess products back from their customers,as well as for supporting customers who have problems with delivered products.

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

Amazon uses a(n)________ SCM system.

________ is an analytical CRM technology.

If you want to return a defective product to the supplier,this is an example of an upstream flow of the supply chain.

________ delivers the precise number of parts to be assembled into a finished product at precisely the right time.

The push model is also called ________ which means the production process begins with a ________.

The ________ component of SCM is the most metric-intensive part of the supply chain in which organizations measure quality levels,production output,and worker productivity.

JIT shifts inventory downstream.

________ is NOT an important technology in analytical CRM systems.

Priceline.com emphasizes its customer-_________ option on its website; Priceline.com uses a customer-__________ option for complex phone inquiries.

When the production process begins with a customer order,it is a pull model.

The Apple Watch release in April 2015 was completely successful thanks to excellent planning and forecasting.

Amazon is trying to expand into ________.