Exam 11: CRM and SCM

A ________ system is a comprehensive source of information regarding products and services.

________ is the number of shares of the company's stock outstanding multiplied by the price per share of the stock.

Priceline.com needed a new customer contact center because the online travel industry blossomed and pricing became cutthroat such that they needed to move faster.

Organizations must have a strategy for managing all the resources that are involved in meeting customer demand for their product or service.This strategy is developed in the ________ component of SCM.

________ is a customer-facing CRM application.

Which of the following does NOT help with managing supply chain information?

The primary goal of intranets is to foster collaboration between and among business partners.

Over time,all organizations inevitably lose a percentage of customers,a process called ___.

________ are/is a customer-touching CRM application.

Low-end CRM systems are designed for enterprises with many small customers.

A _________ system lists potential customers or customers who have purchased related products; that is,products similar to those that the salesperson is trying to sell to the customer.

EDI increases _________.

___ is a communication standard that enables business partners to exchange routine documents electronically.

WeChat is _________'s massive social media site.

Data from customer-facing and customer-touching applications are the inputs for analytical CRM systems.

Boeing uses a _________-end CRM system because it ________.

Open-source CRM systems must be implemented on-premise because they require coding by internal programmers to meet the company's needs.

High-end CRM systems are designed for enterprises with a few large customers.

Procurement portals are for a company's suppliers.

Extranets use ________ technology to make communication over the internet more secure.