Exam 11: CRM and SCM

________ is a business strategy in which a company purchases its upstream suppliers to ensure that its essential supplies are available as soon as the company needs them.

Forecasts are typically accurate which is why most companies utilize the push model.

________ is the marketing of additional related products to customers based on a previous purchase.

What is the difference between customer-facing and customer-touching CRM applications? List and describe the different customer-facing and customer-touching CRM applications.Which applications would you use for high-value customers and why? Which applications would you use for low-value customers and why?

________ occurs when the supplier,rather than the retailer,manages the entire inventory process for a particular product or group of products.

___ refers to the ability of all organizations within a supply chain to access or view relevant data on purchased materials as these materials move through their suppliers' production processes and transportation networks to their receiving docks.

________ uses location-based service data to help customers upgrade their seats.

________ originally managed Priceline.com's customer management system.

A call center is a _________.

ANXeBusiness is an example of ________.

________ is a software company that compares a homeowner's energy use to the average energy use of his or her neighbors.

Sourcing and procurement from external suppliers are ________ activities.

A(n)___ is the flow of materials,information,money,and services from raw material suppliers,through factories and warehouses,to the end customers.

Analytical CRM systems are the input for operational CRM systems.

________ is a business strategy in which a company purchases its ________ suppliers to ensure that its essential supplies are available as soon as the company needs them.

Which of the following is FALSE of persuasive technologies?

________ uses location-based service data to send coupons and other offers to customers smartphones when they are close to a store.

Your cable company sells you package deal with internet,phone,and TV.This is an example of __________.

________ flows involve money transfers,payments,credit card information and authorization,payment schedules,e-payments,and credit-related data.

The fundamental concept of CRM is to treat different customers differently because their needs differ and their value to the company may also differ.