Exam 11: CRM and SCM

Caribou Coffee implemented a ________.

Analytical CRM systems provide ________ by analyzing customer behavior and perceptions.

________ flows are the physical products,raw materials,supplies,and so forth that flow along the chain.

________ uses AI to predict the best ad to present to a given customer who is visiting a particular web page.

In the ________ component of SCM,organizations choose suppliers to deliver the goods and services they need to create their product or service.

___ systems provide effective and efficient interactive communication with the customer throughout the entire organization.

SCM systems are a type of interorganizational IS.

A ________ system tracks all communications between the company and the customer,the purpose of each communication,and any necessary follow-up.

Distribution portals automate the business processes involved in selling or distributing products from a single supplier to multiple buyers.

Describe problems that can occur along the supply chain.What are the consequences of these problems? How can companies address these problems?

________ is a strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of,or along with,the consumer's initial product or service selection.

Distribution is a(n)________ activity.

You decide to purchase Oracle's Netsuite CRM+ system.This is an example of a(n)________ CRM system.

_________ is a communication standard that enables business partners to exchange routine documents electronically.

________ CRM systems are hosted by an external vendor in the vendor's data center.

___ CRM systems are CRM systems whose source code is available to developers and users.

The ________ component of SCM is often referred to as logistics.

The organization's numerous and diverse interactions with customers are called ___.

On-premise CRM systems are the most secure of all the CRM application options.

CMA is a way for organizations to avoid targeting people who have opted out of receiving marketing communications.