Question 1

Bundling is a form of upselling.

Accepted Answer

A) True 
 B)False

Question 2

Amazon's fulfillment process is fully automated (no humans are involved).

Accepted Answer

A) True 
 B)False

Question 3

You use FedEx and UPS to ship your products to customers.This is an example of a(n)________ activity.

Accepted Answer

A) downstream 
B) internal 
C) upstream 
D) irrelevant 
A) downstream 
B) internal 
C) upstream 
D) irrelevant

Question 4

You work on the assembly line of a BMW in South Carolina.This is a(n)________ activity.

Accepted Answer

A) downstream 
B) internal 
C) upstream 
D) irrelevant 
A) downstream 
B) internal 
C) upstream 
D) irrelevant

Question 5

Overstock's chatbot,called Mila,_________.

Accepted Answer

A) allows customers to describe what they are looking for instead of just choosing from standard options 
B) asks shoppers to input their skin type and then suggests beauty tips and products tailored to their needs 
C) automates the simple but time-consuming process of requesting sick leave 
D) provides a list of recommendations and enables customers to have a real-time dialogue with the bot 
A) allows customers to describe what they are looking for instead of just choosing from standard options 
B) asks shoppers to input their skin type and then suggests beauty tips and products tailored to their needs 
C) automates the simple but time-consuming process of requesting sick leave 
D) provides a list of recommendations and enables customers to have a real-time dialogue with the bot

Question 6

Intranets link business partners over the internet by providing them access to certain areas of each other's corporate extranets.

Accepted Answer

A) True 
 B)False

Question 7

___ portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

Accepted Answer

The answer of ___ portals automate the business processes involved...

Question 8

Cooperative CRM systems provide effective and efficient interactive communication with the customer throughout the entire organization.

Accepted Answer

A) True 
 B)False

Question 9

_________ commerce refers to the intersection of messaging apps and shopping; that is,the trend toward interacting with businesses through messaging and chat apps.

Accepted Answer

A) Conversational 
B) Electronic 
C) Location-based 
D) Mobile 
A) Conversational 
B) Electronic 
C) Location-based 
D) Mobile

Question 10

List and describe the five alternatives to traditional,on-premise CRM systems.Suppose your organization cannot afford an on-premise CRM system; which of these alternatives would you choose to implement and why? In your answer,you should consider the advantages and disadvantages of each option.

Accepted Answer

@#LAT-DLM&On-demand = vendor-hosted CRM system; be

Question 11

________ is the best-known on-demand CRM vendor.

Accepted Answer

A) Microsoft 
B) Oracle 
C) Salesforce 
D) SAP 
A) Microsoft 
B) Oracle 
C) Salesforce 
D) SAP

Question 12

Above all,you want to implement the cheapest CRM system available.You are willing to accept any risks associated with this,so you would want to implement a(n)________ CRM system.

Accepted Answer

A) mobile 
B) on-premise 
C) open-source 
D) social 
A) mobile 
B) on-premise 
C) open-source 
D) social

Question 13

List and describe the five basic components of SCM.Explain how a company like Amazon may have used these components.

Accepted Answer

plan (strategy for managing all resource

Question 14

Amazon uses a _________-end CRM system because it ________.

Accepted Answer

A) low; coordinates staff activities in a campaign to sell its products 
B) low; recommends products to returning customers 
C) high; coordinates staff activities in a campaign to sell its products 
D) high; recommends products to returning customers 
A) low; coordinates staff activities in a campaign to sell its products 
B) low; recommends products to returning customers 
C) high; coordinates staff activities in a campaign to sell its products 
D) high; recommends products to returning customers

Question 15

The location-based service data used by the Golden State Warriors provides a complete picture of their fans and enables them to provide experiences in context of the game in progress.

Accepted Answer

A) True 
 B)False

Question 16

High-end CRM systems are designed for companies like Amazon because they are so large and have so many different customers.

Accepted Answer

A) True 
 B)False

Question 17

Sentient Technologies' bot __________.

Accepted Answer

A) allows customers to describe what they are looking for instead of just choosing from standard options 
B) asks shoppers to input their skin type and then suggests beauty tips and products tailored to their needs 
C) automates the simple but time-consuming process of requesting sick leave 
D) provides a list of recommendations and enables customers to have a real-time dialogue with the bot 
A) allows customers to describe what they are looking for instead of just choosing from standard options 
B) asks shoppers to input their skin type and then suggests beauty tips and products tailored to their needs 
C) automates the simple but time-consuming process of requesting sick leave 
D) provides a list of recommendations and enables customers to have a real-time dialogue with the bot

Question 18

________ CRM systems are interactive systems that enable organizations to conduct communications related to sales,marketing,and customer service activities through portable devices for the purpose of building and maintaining relationships with its customers.

Accepted Answer

A) On-demand 
B) On-premise 
C) Open-source 
D) Mobile 
A) On-demand 
B) On-premise 
C) Open-source 
D) Mobile

Question 19

Distribution portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

Accepted Answer

A) True 
 B)False

Question 20

CRM is not a process or technology but rather a customer-centric way of thinking and acting.

Accepted Answer

A) True 
 B)False

Bundling is a form of upselling.

Amazon's fulfillment process is fully automated (no humans are involved).

You use FedEx and UPS to ship your products to customers.This is an example of a(n)________ activity.

You work on the assembly line of a BMW in South Carolina.This is a(n)________ activity.

Overstock's chatbot,called Mila,_________.

Intranets link business partners over the internet by providing them access to certain areas of each other's corporate extranets.

___ portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

Cooperative CRM systems provide effective and efficient interactive communication with the customer throughout the entire organization.

_________ commerce refers to the intersection of messaging apps and shopping; that is,the trend toward interacting with businesses through messaging and chat apps.

List and describe the five alternatives to traditional,on-premise CRM systems.Suppose your organization cannot afford an on-premise CRM system; which of these alternatives would you choose to implement and why? In your answer,you should consider the advantages and disadvantages of each option.

________ is the best-known on-demand CRM vendor.

Above all,you want to implement the cheapest CRM system available.You are willing to accept any risks associated with this,so you would want to implement a(n)________ CRM system.

List and describe the five basic components of SCM.Explain how a company like Amazon may have used these components.

Amazon uses a _-end CRM system because it .

The location-based service data used by the Golden State Warriors provides a complete picture of their fans and enables them to provide experiences in context of the game in progress.

High-end CRM systems are designed for companies like Amazon because they are so large and have so many different customers.

Sentient Technologies' bot __________.

________ CRM systems are interactive systems that enable organizations to conduct communications related to sales,marketing,and customer service activities through portable devices for the purpose of building and maintaining relationships with its customers.

Distribution portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

CRM is not a process or technology but rather a customer-centric way of thinking and acting.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Social Computing

Information Systems Within the Organization

Acquiring Information Systems and Applications

TG 1. Hardware

TG 2. Software

TG 3. Cloud Computing

TG 4. Artificial Intelligence

Filters

Exam 11: CRM and SCM

Bundling is a form of upselling.

Amazon's fulfillment process is fully automated (no humans are involved).

You use FedEx and UPS to ship your products to customers.This is an example of a(n)________ activity.

You work on the assembly line of a BMW in South Carolina.This is a(n)________ activity.

Overstock's chatbot,called Mila,_________.

Intranets link business partners over the internet by providing them access to certain areas of each other's corporate extranets.

___ portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

Cooperative CRM systems provide effective and efficient interactive communication with the customer throughout the entire organization.

_________ commerce refers to the intersection of messaging apps and shopping; that is,the trend toward interacting with businesses through messaging and chat apps.

List and describe the five alternatives to traditional,on-premise CRM systems.Suppose your organization cannot afford an on-premise CRM system; which of these alternatives would you choose to implement and why? In your answer,you should consider the advantages and disadvantages of each option.

________ is the best-known on-demand CRM vendor.

Above all,you want to implement the cheapest CRM system available.You are willing to accept any risks associated with this,so you would want to implement a(n)________ CRM system.

List and describe the five basic components of SCM.Explain how a company like Amazon may have used these components.

Amazon uses a _________-end CRM system because it ________.

The location-based service data used by the Golden State Warriors provides a complete picture of their fans and enables them to provide experiences in context of the game in progress.

High-end CRM systems are designed for companies like Amazon because they are so large and have so many different customers.

Sentient Technologies' bot __________.

________ CRM systems are interactive systems that enable organizations to conduct communications related to sales,marketing,and customer service activities through portable devices for the purpose of building and maintaining relationships with its customers.

Distribution portals automate the business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.

CRM is not a process or technology but rather a customer-centric way of thinking and acting.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Social Computing

Information Systems Within the Organization

Acquiring Information Systems and Applications

TG 1. Hardware

TG 2. Software

TG 3. Cloud Computing

TG 4. Artificial Intelligence

Filters

Amazon uses a _-end CRM system because it .