Exam 7: Networks, Telecommunications, and Mobile Technol

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EAI software can integrate _______________ and ________________ applications so they work together in a seamless,integrated way.

(Short Answer)
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According to the Real World case,the administrative costs for Novartis AG's 550 classes have been reduced by about 50% through use of special HR software.

(True/False)
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As described in the text,supply chain management focuses on:

(Multiple Choice)
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An enterprise _______________ architecture illustrates the inter-relationships of the major cross-functional enterprise applications that many companies have,or are installing,today.

(Short Answer)
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A process control computer system uses special sensing devices that measure physical phenomena,such as temperature or pressure changes.

(True/False)
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According to the Real World case,HR departments are increasingly being called upon to be a strategic partner in the firm.

(True/False)
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Which of the following applications focuses on acquiring and retaining profitable customers via marketing,sales,and service processes?

(Multiple Choice)
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As described in the text,customer relationship management focuses on:

(Multiple Choice)
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Syntellect Interactive Services developed _______________ for cable pay-per-view systems.

(Short Answer)
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Advertising targeted only at people who are already looking for information about a subject that is related to a company's products is an example of which targeted marketing component?

(Multiple Choice)
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Human resource information systems support the strategic,tactical,and _______________ use of the human resources of an organization.

(Short Answer)
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Which of the following is considered a human resource management function?

(Multiple Choice)
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A cross-functional information system for a manufacturing company supports all the following new product development processes for Marketing except:

(Multiple Choice)
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Manufacturing execution systems monitor,track,and control the five essential components in a production process: materials,equipment,_______________,instructions and specifications,and production facilities.

(Short Answer)
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As described in the text,knowledge management focuses on:

(Multiple Choice)
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The term interactive marketing has been coined to describe a supply chain management process that is based on using the Internet,intranets,and extranets to establish a two-way transaction between a business and its customers.

(True/False)
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According to the Ogilvy and Mather case,companies should stick to the true blue American business formula.

(True/False)
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Training in a virtual world can both lower costs and increase efficiency.

(True/False)
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Computer-based _______________ systems support business managers and professionals in decisions concerning the financing of a business,and the allocation and control of financial resources within a business.

(Multiple Choice)
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Providing website visitors with chat rooms,Web forms and questionnaires,and e-mail correspondence opportunities enables companies to use _______________ to encourage customers to become involved in product development,delivery,and service issues.

(Multiple Choice)
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