Exam 4: Planning and Strategic Management
Exam 1: Managing and Performing131 Questions
Exam 2: The External and Internal Environments131 Questions
Exam 3: Managerial Decision Making130 Questions
Exam 4: Planning and Strategic Management131 Questions
Exam 5: Ethics, corporate Responsibility, and Sustainability130 Questions
Exam 6: International Management130 Questions
Exam 7: Entrepreneurship130 Questions
Exam 8: Organization Structure130 Questions
Exam 9: Organizational Agility130 Questions
Exam 10: Human Resources Management130 Questions
Exam 11: Managing the Diverse Workforce130 Questions
Exam 12: Leadership130 Questions
Exam 13: Motivating for Performance130 Questions
Exam 14: Teamwork130 Questions
Exam 15: Communicating130 Questions
Exam 16: Managerial Control130 Questions
Exam 17: Managing Technology and Innovation130 Questions
Exam 18: Creating and Leading Change130 Questions
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The three levels of planning coordinate with the three levels of
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(Multiple Choice)
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Correct Answer:
E
Scenario A: The Ascent,a mountain bicycle manufacturer,has been in the bicycle industry for a year now.The CEO wishes to better the company.He starts by looking at the sales records of the year that they have been in business and notices that the company's sales have been declining at a steady pace for the past six months and that at present they are selling only half as many bicycles as they want to.In an attempt to increase sales,he either wants to bring down the prices of his bicycles or expand the company by opening a new branch in another area.The CEO shares his views with the sales manager and finance managers.Together they decide that reducing the prices would definitely increase sales,although the profits would come down.They also determine that opening a new branch would only increase expenses.They conclude that they will reduce the prices of the bicycles.The plan is implemented and the CEO keeps a record of the sales every month to make sure the change is effective.
-Which of the following steps in the basic planning process do the managers of The Assent perform by deciding to reduce prices?
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(Multiple Choice)
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Correct Answer:
C
Operational planning is done by ________ managers.
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(Multiple Choice)
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Correct Answer:
A
Provide two examples of businesses that practice low-cost strategies and two examples of businesses that practice differentiation strategies.
(Essay)
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Explain what traditional strategic planning was and how it is different in today's business environment.
(Essay)
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A ________ strategy focuses on a single business competing in a single industry.
(Multiple Choice)
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________ are inputs to production that can be accumulated over time to enhance the performance of a firm.
(Multiple Choice)
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The Boston Consulting Group Matrix helps managers evaluate their strategy alternatives for the entire business portfolio.
(True/False)
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Scenario A: The Ascent,a mountain bicycle manufacturer,has been in the bicycle industry for a year now.The CEO wishes to better the company.He starts by looking at the sales records of the year that they have been in business and notices that the company's sales have been declining at a steady pace for the past six months and that at present they are selling only half as many bicycles as they want to.In an attempt to increase sales,he either wants to bring down the prices of his bicycles or expand the company by opening a new branch in another area.The CEO shares his views with the sales manager and finance managers.Together they decide that reducing the prices would definitely increase sales,although the profits would come down.They also determine that opening a new branch would only increase expenses.They conclude that they will reduce the prices of the bicycles.The plan is implemented and the CEO keeps a record of the sales every month to make sure the change is effective.
-Which of the following steps in the basic planning process does the CEO perform by checking the past years sales records?
(Multiple Choice)
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Operational planning identifies the specific procedures and processes required ________ of an organization.
(Multiple Choice)
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A technique for assessing an organization's internal and external environments in order to formulate strategy is called a
(Multiple Choice)
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Scenario D: A global cosmetics company called Nature's Beauty is considering its corporate strategy.Several members of its board of directors believe they have the "perfect" strategy for the company.Bill believes that the best option is for Nature's Beauty to stay on its current track of offering only organic cosmetics to customers who like organic products.Chita wants the company to expand by purchasing the manufacturing plants that produce the Nature's Beauty products.Another director,Manuel,wants to build the company by adding related products,such as skin care and perfume,to be sold alongside its current products.Finally,the original owner of the company,Nuri,wants to expand the company by doing something completely new,such as building restaurants or perhaps starting an entertainment park.
-Which of the following corporate strategies does Chita favor?
(Multiple Choice)
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The final step in the formal planning process-monitoring and controlling-is overemphasized by many companies.
(True/False)
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Which of the following corporate strategies is being employed when a large grocery store purchases a dairy farm to supply all of the store-brand milk,yogurt,butter,and cheese?
(Multiple Choice)
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A corporate strategy is defined as the major actions by which a business competes in a particular industry or market.
(True/False)
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A strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities is called a ________ strategy.
(Multiple Choice)
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The actions or means managers intend to use to achieve organizational goals are called
(Multiple Choice)
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Marcela's Mini Pizzas tries to offer higher-quality food products,more product variety,and wider distribution than its competitors do.What business strategy is Marcela's Mini Pizzas pursuing?
(Multiple Choice)
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Scenario D: A global cosmetics company called Nature's Beauty is considering its corporate strategy.Several members of its board of directors believe they have the "perfect" strategy for the company.Bill believes that the best option is for Nature's Beauty to stay on its current track of offering only organic cosmetics to customers who like organic products.Chita wants the company to expand by purchasing the manufacturing plants that produce the Nature's Beauty products.Another director,Manuel,wants to build the company by adding related products,such as skin care and perfume,to be sold alongside its current products.Finally,the original owner of the company,Nuri,wants to expand the company by doing something completely new,such as building restaurants or perhaps starting an entertainment park.
-Which of the following corporate strategies is Bill advocating?
(Multiple Choice)
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