Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

All of the following are examples of product-oriented mission statements,EXCEPT which one?

The goal of a SWOT analysis is to match business strengths with ________.

When an organisation has specialists heading different activities,such as a sales manager,an advertising manager,a marketing research manager,etc. ,it is said to be a ________ organisation.

The four possible strategies that can be pursued for each SBU are building,holding,________ and ________.

Lynx,a popular brand of male toiletries,defines itself as being in the business of assisting men in the 'mating game'.This is an example of ________.

________ indicate how the marketing plan will be monitored.

________ involves evaluating each market segment's attractiveness and selecting one or more segments to enter.

A company wants to practice effective positioning.To do so,the owners must ________ their marketing offering to give consumers more value than the services offered by competitors.

In the BCG approach,________ are low-growth,high share businesses or products.They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.

Multinationals like L'Oreal have designed programs to work closely with their suppliers to help them reduce their costs and improve quality.This illustrates the importance of an efficient ________.

________ can be a company division,a product line within a division or sometimes a single product or brand.

Which of the following most accurately identifies a difference between a weakness and a threat in SWOT analysis?

For Hyundai Corporation,customers who care primarily about the price of a car and its operating economy make up one ________.

'At Revlon,we make cosmetics' is a market-oriented business definition.

A(n)________ defines a business in terms of satisfying basic customer needs.

Although customer relationships are difficult to measure,many companies are using metrics such as ________,________ and ________.

Of the following,it is most important for marketers to develop ________ for their products.

In the product\market expansion grid,two approaches to growth that involve new product development are ________ and ________.

The key businesses or organisational divisions that make up a company are known as the ________.

A marketing organisation's mission should NOT be stated as making more sales or ________.Instead,the mission should focus on customers and the ________.