Exam 12: Learning Part 2

Traffic lights serve as discriminative stimuli for the operant behavior of driving.

In escape learning a response is acquired because it decreases an aversive stimulus; in avoidance learning the organism learns the response because it prevents an aversive stimulus from occurring.

Social critics have expressed concern about the amount of violence on television since TV became popular and the majority of research into the impact of media violence on behavior has focused on the role of ____________________ learning.

Clearly differentiate between reinforcement and punishment.

When a behavior is strengthened indirectly, through vicarious conditioning, the process at work is ____________________ learning.

Skinner believed that reinforcement was necessary for an operant behavior to be acquired. Observational learning, however, demonstrates that a behavior can also be acquired as a result of

Alan creates a television ad that alternates between images of garbage dumps and people drinking in a bar. If people develop negative feelings about drinking as a result of watching Alan's ad, those negative feelings would represent