Question 1

Carrie Martin of the American Red Cross ________.

Accepted Answer

A) was fired for lying to the media 
B) resigned in protest of the organization's behavior 
C) was honored as Public Relations Professional of the Year by PRWeek 
D) was accused of leading a cover-up 
E) said she was sorry that she ever took the job 
A) was fired for lying to the media 
B) resigned in protest of the organization's behavior 
C) was honored as Public Relations Professional of the Year by PRWeek 
D) was accused of leading a cover-up 
E) said she was sorry that she ever took the job C

Question 2

When faced with allegations that its response to Hurricane Katrina had been inadequate,officials with the American Red Cross ________.

Accepted Answer

A) conducted an internal investigation 
B) denied the allegations and said "no comment" 
C) announced a series of reforms and met with their chief accuser 
D) A and B 
E) A and C 
A) conducted an internal investigation 
B) denied the allegations and said "no comment" 
C) announced a series of reforms and met with their chief accuser 
D) A and B 
E) A and C E

Question 3

Of the five broad categories of public relations jobs,this category offers the greatest number and variety of jobs.

Accepted Answer

A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies 
A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies A

Question 4

According to Professor David Dozier,persons whose primary role is to prepare communications that help execute public relations policies created by others are known as public relations ________.

Accepted Answer

A) professionals 
B) technicians 
C) specialists 
D) managers 
E) practitioners 
A) professionals 
B) technicians 
C) specialists 
D) managers 
E) practitioners

Question 5

When trying to get that first job or internship,you should ________.

Accepted Answer

A) ask about salary and benefits in your application letter 
B) send form letters to as many potential employers as possible 
C) thoroughly research a potential employer before applying 
D) try to say as little as possible about your experience 
E) ask where your desk will be located 
A) ask about salary and benefits in your application letter 
B) send form letters to as many potential employers as possible 
C) thoroughly research a potential employer before applying 
D) try to say as little as possible about your experience 
E) ask where your desk will be located

Question 6

When public relations practitioners seek to maintain or improve relations with local environmental interest groups,they are engaged in ________.

Accepted Answer

A) employee relations 
B) media relations 
C) community relations 
D) investor relations 
E) consumer relations 
A) employee relations 
B) media relations 
C) community relations 
D) investor relations 
E) consumer relations

Question 7

According to a 2010 Institute for Public Relations Research survey,on what task will managers spend the most time by 2015?

Accepted Answer

A) writing 
B) planning 
C) marketing communications 
D) maintaining an organization's reputation 
E) linking communication strategies to organization goals 
A) writing 
B) planning 
C) marketing communications 
D) maintaining an organization's reputation 
E) linking communication strategies to organization goals

Question 8

According to the authors of Built to Last: Successful Habits of Visionary Companies,one thing that enduring,successful companies have in common is ________.

Accepted Answer

A) an innovative employee orientation program 
B) a set of clear,strongly held core values 
C) a set of clearly articulated rules and regulations 
D) business savvy 
E) a generous 401-K benefits plan 
A) an innovative employee orientation program 
B) a set of clear,strongly held core values 
C) a set of clearly articulated rules and regulations 
D) business savvy 
E) a generous 401-K benefits plan

Question 9

In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?

Accepted Answer

A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies 
A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies

Question 10

When trying to get that first internship or job,you should ________.

Accepted Answer

A) prepare for the job interview 
B) send a brief thank-you letter after each interview 
C) send an error-free application letter and resume 
D) all of the above 
E) none of the above 
A) prepare for the job interview 
B) send a brief thank-you letter after each interview 
C) send an error-free application letter and resume 
D) all of the above 
E) none of the above

Question 11

What are the five employment settings in which public relations exists?

Accepted Answer

Corporations,nonprofit organiz

Question 12

In which broad category of public relations jobs does one multi-person organization assist with the public relations activities of other organizations?

Accepted Answer

A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies 
A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies

Question 13

When public relations practitioners communicate on behalf of churches,foundations,or hospitals, they are most likely employed in which category of public relations jobs?

Accepted Answer

A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies 
A) corporations 
B) nonprofit organizations and trade associations 
C) governments 
D) public relations agencies 
E) independent public relations consultancies

Question 14

Fineman Associates Public Relations of San Francisco has become well known for ________.

Accepted Answer

A) becoming the world's largest public relations agency 
B) compiling a list of the year's worst public relations disasters 
C) winning the most public relations awards in history 
D) paying the highest salaries among public relations agencies 
E) presenting the Fineman Cup for Public Relations Excellence 
A) becoming the world's largest public relations agency 
B) compiling a list of the year's worst public relations disasters 
C) winning the most public relations awards in history 
D) paying the highest salaries among public relations agencies 
E) presenting the Fineman Cup for Public Relations Excellence

Question 15

On average,the highest-paying jobs in public relations are in corporation relations.

Accepted Answer

A) True 
 B)False

Question 16

What are the differences between a public relations manager and a public relations technician?

Accepted Answer

Public relations managers solve problems

Question 17

What lessons can be learned from the response of the American Red Cross to criticism received for
its response to Hurricane Katrina?

Accepted Answer

The key lesson was to take actions consi

Question 18

According to a recent survey of PRSA members,________.

Accepted Answer

A) 70 percent are female 
B) 34 percent are non-white 
C) 33 percent have masters degrees 
D) A and B 
E) A and C 
A) 70 percent are female 
B) 34 percent are non-white 
C) 33 percent have masters degrees 
D) A and B 
E) A and C

Question 19

What are the major benefits and risks in working as an independent public relations consultant?

Accepted Answer

The major benefit is,of course,the indep

Question 20

Practitioners fulfill a boundary-spanning role when they refuse to listen or consider the interests of
outside publics.

Accepted Answer

A) True 
 B)False

Carrie Martin of the American Red Cross ________.

When faced with allegations that its response to Hurricane Katrina had been inadequate,officials with the American Red Cross ________.

Of the five broad categories of public relations jobs,this category offers the greatest number and variety of jobs.

According to Professor David Dozier,persons whose primary role is to prepare communications that help execute public relations policies created by others are known as public relations ________.

When trying to get that first job or internship,you should ________.

When public relations practitioners seek to maintain or improve relations with local environmental interest groups,they are engaged in ________.

According to a 2010 Institute for Public Relations Research survey,on what task will managers spend the most time by 2015?

According to the authors of Built to Last: Successful Habits of Visionary Companies,one thing that enduring,successful companies have in common is ________.

In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?

When trying to get that first internship or job,you should ________.

What are the five employment settings in which public relations exists?

In which broad category of public relations jobs does one multi-person organization assist with the public relations activities of other organizations?

When public relations practitioners communicate on behalf of churches,foundations,or hospitals, they are most likely employed in which category of public relations jobs?

Fineman Associates Public Relations of San Francisco has become well known for ________.

On average,the highest-paying jobs in public relations are in corporation relations.

What are the differences between a public relations manager and a public relations technician?

What lessons can be learned from the response of the American Red Cross to criticism received for its response to Hurricane Katrina?

According to a recent survey of PRSA members,________.

What are the major benefits and risks in working as an independent public relations consultant?

Practitioners fulfill a boundary-spanning role when they refuse to listen or consider the interests of outside publics.

What Is Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters

Exam 2: Jobs in Public Relations

Carrie Martin of the American Red Cross ________.

When faced with allegations that its response to Hurricane Katrina had been inadequate,officials with the American Red Cross ________.

Of the five broad categories of public relations jobs,this category offers the greatest number and variety of jobs.

According to Professor David Dozier,persons whose primary role is to prepare communications that help execute public relations policies created by others are known as public relations ________.

When trying to get that first job or internship,you should ________.

When public relations practitioners seek to maintain or improve relations with local environmental interest groups,they are engaged in ________.

According to a 2010 Institute for Public Relations Research survey,on what task will managers spend the most time by 2015?

According to the authors of Built to Last: Successful Habits of Visionary Companies,one thing that enduring,successful companies have in common is ________.

In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?

When trying to get that first internship or job,you should ________.

What are the five employment settings in which public relations exists?

In which broad category of public relations jobs does one multi-person organization assist with the public relations activities of other organizations?

When public relations practitioners communicate on behalf of churches,foundations,or hospitals, they are most likely employed in which category of public relations jobs?

Fineman Associates Public Relations of San Francisco has become well known for ________.

On average,the highest-paying jobs in public relations are in corporation relations.

What are the differences between a public relations manager and a public relations technician?

What lessons can be learned from the response of the American Red Cross to criticism received for its response to Hurricane Katrina?

According to a recent survey of PRSA members,________.

What are the major benefits and risks in working as an independent public relations consultant?

Practitioners fulfill a boundary-spanning role when they refuse to listen or consider the interests of outside publics.

What Is Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters