Exam 7: Research and Evaluation

When everyone in a sampling frame is assigned a number and the sample is then selected by drawing numbers from a hat,the sampling technique is known as ________.

The process of identifying emerging issues and developing a response before they have a significant influence upon an organization is known as ________.

Which of the following is not considered a secondary research source?

The Brookhaven National Laboratory decided to announce a major discovery in nuclear physics ________.

"What is your favorite color?" is an example of ________.

ROI stands for ________.

What things should one consider in wording survey questions?

Criticism has been leveled at the use of advertising value equivalency (AVE)in evaluating public relations because ________.

The research technique used in compiling existing information generated by others is known as ________.

Compare the advantages and disadvantages of a focus group with the advantages and disadvantages of a probability-sampling survey.

A census of your hometown is a representative sample of your hometown.

When an effort is made to make a sample representative by selecting names from a sampling frame following a pre-determined pattern,such as picking every fourth name,the sampling technique is Known as ________.

Communication audits are also known as focus groups.

What are the four major categories of public relations research?

One of the most common forms of public relations research is the use of focus groups.

The ideal number of focus group participants is 16.

Research that focuses upon determining the issues and the client's stake in those issues is ________.

Research that focuses on an organization's reputation and products is ________.

The research technique that determines whether an organization's communications are consistent with its stated goals and objectives is known as ________.

A survey sample is considered to be representative of a particular population if ________.