Exam 8: Planning: the Strategies of Public Relations

Blogger Val Jones said the U.S.Preventive Services Task Force breast cancer recommendations were controversial because ________.

According to the Institute for Public Relations,a good objective ________.

An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as ________.

The most speculative phase of the planning process is known as ________.

Public relations goals ________.

Public relations practitioners engage in planning because ________.

Tactics are the specific actions called for in a public relations plan.

Public relations planning aids the effective management of resources.

Crisis communications plans are a form of ________.

The general,nonspecific descriptions of actions called for in a public relations plan are known as ________.

Why are measurable objectives important to the evaluation phase of the public relations process? What are the advantages of measurable objectives? What are the disadvantages?

Strategies are another name for tactics.

A public relations plan in place and unchanged for a long time is called ________.

Public relations tactics ________.

A public relations plan developed and executed for a single,one-time purpose is called ________.

Public relations practitioners engage in planning because ________.

The U.S.Preventive Services Task Force created a media "firestorm" when it ________.

In the effort to convince California's wine grape growers to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter board,________ was/were seen as the most credible source for Information.

Why do we plan,and what are the qualities that comprise a good public relations plan?

Recent research suggests that public relations plans rarely result in dramatic or rapid behavior changes.