Chat with AIExam 9: Communication: the Tactics of Public Relations
The person responsible for the success of a public relations plan should ________.
(37) 
VerifiedA
Why is employee relations important? What are some of the tactics used in employee relations,and
which one is preferred most by employees?
(43) VerifiedEmployees are usually an organization's most important public.The successful completion of an
organization's values-based goals rests upon their shoulders.Employees say their preferred channel of communication is face-to-face meetings with their immediate supervisors.Other popular tactics in employee relations include newsletters,magazines,videos,bulletin boards,speeches,intranets,and special events.
What are the key factors that a practitioner must consider when executing tactics?
(31) VerifiedThere are six key factors in executing tactics: You need to know who is responsible for seeing to it
that every aspect of a tactic is fully completed.Each tactic must have a specified deadline - and that
deadline must be met.There needs to be quality control.Everyone involved in a communications
effort needs to know what is happening and who is doing what.There also needs to be good
communication with clients or supervisors.There should be constant evaluation.
What are the advantages and disadvantages between controlled media and uncontrolled media?
(35) Soft money is now legal in campaigns at all levels of the U.S.government.
(31) News conferences should be a practitioner's first choice when it comes to choosing tactics for
generating publicity.
(36) An organization might schedule a news conference for late afternoon because ________.
(32) Publicly held companies have the choice of releasing an annual report,conducting an annual
meeting,or doing both.
(34) When conducting a news conference,it is a good idea to ________.
(25) News media objected to the Eugene Emeralds' April 1 news release because _____.
(36) 
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