Question 1

________ allows Internet users to decide what categories of information reach them at the exclusion

Accepted Answer

A) Push technology 
B) Analog communication 
C) Digital communication 
D) Hypermedia 
E) The World Wide Web 
A) Push technology 
B) Analog communication 
C) Digital communication 
D) Hypermedia 
E) The World Wide Web A

Question 2

The irony of the "I'm with Coco" controversy was that Conan O'Brien________.

Accepted Answer

A) doesn't own a computer 
B) wouldn't have lost the Tonight Show if his online support had watched the program 
C) secretly orchestrated the social media backlash against NBC 
D) All of the above. 
E) None of the above. 
A) doesn't own a computer 
B) wouldn't have lost the Tonight Show if his online support had watched the program 
C) secretly orchestrated the social media backlash against NBC 
D) All of the above. 
E) None of the above. B

Question 3

What are the implications of the growth of wireless communication?

Accepted Answer

Our ability to communicate is no longer restricted by the length of a wire.The ability communicate from anywhere has made us more mobile,responsive,and cost effective.However,the expansion of wireless technology globally will remove one of the Western world's key competitive edges,the vast superiority of its communications system.

Question 4

What is virtual public relations?

Accepted Answer

It is a term used to describe many small

Question 5

Changes in technology require changes in values.

Accepted Answer

A) True 
 B)False

Question 6

What is e-commerce,and how significant is its role in the U.S.economy?

Accepted Answer

While the amount of retail activity on t

Question 7

A major factor in Barack Obama's successful 2008 presidential campaign was the candidate's effective use of ________.

Accepted Answer

A) news releases 
B) television advertising 
C) social media 
D) campaign posters 
E) radio talk shows 
A) news releases 
B) television advertising 
C) social media 
D) campaign posters 
E) radio talk shows

Question 8

In what ways has the introduction of digital communications technology influenced the practice of
public relations?

Accepted Answer

The Internet,along with advances in comp

Question 9

Democratic nominee Barack Obama's social media staff was _____ times larger than that of his Republican challenger in the 2008 presidential election.

Accepted Answer

A) two 
B) five 
C) seven 
D) 10 
E) 20 
A) two 
B) five 
C) seven 
D) 10 
E) 20

Question 10

A good website ________.

Accepted Answer

A) appeals to just one strategically targeted public 
B) assists in building and maintaining relationships 
C) reads just like a newspaper or book 
D) All of the above. 
E) None of the above. 
A) appeals to just one strategically targeted public 
B) assists in building and maintaining relationships 
C) reads just like a newspaper or book 
D) All of the above. 
E) None of the above.

Question 11

Walmart and its public relations agency Edelman were accused of ________ in response to the retailer's many critics in 2006.

Accepted Answer

A) corporate spying 
B) flogging 
C) viral marketing 
D) spamming 
E) cybersmearing 
A) corporate spying 
B) flogging 
C) viral marketing 
D) spamming 
E) cybersmearing

Question 12

Viral marketing proved to be an effective tactic ________.

Accepted Answer

A) following the SARS outbreak in Canada in 2003 
B) with the introduction of the personal computer in 1977 
C) that led to the election of Bill Clinton as U.S.president in 1992 
D) with the introduction of Microsoft's Vista operating system in 2005 
E) that helped the Allies counter Nazi propaganda in World War II 
A) following the SARS outbreak in Canada in 2003 
B) with the introduction of the personal computer in 1977 
C) that led to the election of Bill Clinton as U.S.president in 1992 
D) with the introduction of Microsoft's Vista operating system in 2005 
E) that helped the Allies counter Nazi propaganda in World War II

Question 13

The growth of wireless digital communications technology will make it possible for ________.

Accepted Answer

A) developing nations to catch up with industrialized Western nations 
B) Western industrialized nations to increase their economic advantage 
C) us to become more mobile,responsive,and cost-effective 
D) A and C 
E) B and C 
A) developing nations to catch up with industrialized Western nations 
B) Western industrialized nations to increase their economic advantage 
C) us to become more mobile,responsive,and cost-effective 
D) A and C 
E) B and C

Question 14

A problem associated with self-published websites is that they ________.

Accepted Answer

A) are very expensive 
B) are too time-consuming 
C) restrict access to targeted publics 
D) harm the environment 
E) do not go through a traditional editorial process 
A) are very expensive 
B) are too time-consuming 
C) restrict access to targeted publics 
D) harm the environment 
E) do not go through a traditional editorial process

Question 15

The Internet generally is a form of passive communication.

Accepted Answer

A) True 
 B)False

Question 16

Public relations work done by small,independent consultancies that has the look and feel of work done by much larger agencies is known as ________.

Accepted Answer

A) digital public relations 
B) techno-PR 
C) virtual public relations 
D) hypermedia 
E) analogical public relations 
A) digital public relations 
B) techno-PR 
C) virtual public relations 
D) hypermedia 
E) analogical public relations

Question 17

According to your textbook,the number of Internet web sites had grown from 1 in 1990 to more than ________ in 2009.

Accepted Answer

A) 1 million 
B) 10 million 
C) 100 million 
D) 200 million 
E) 1 trillion 
A) 1 million 
B) 10 million 
C) 100 million 
D) 200 million 
E) 1 trillion

Question 18

Edelman Digital's Steve Rubel found himself in hot water with PC Magazine when he _____.

Accepted Answer

A) inadvertently implied in his blog that the magazine is trash 
B) forgot to place the magazine on his news release distribution list 
C) plagiarized the magazine in his blog 
D) cancelled his subscription 
E) gave the magazine erroneous information 
A) inadvertently implied in his blog that the magazine is trash 
B) forgot to place the magazine on his news release distribution list 
C) plagiarized the magazine in his blog 
D) cancelled his subscription 
E) gave the magazine erroneous information

Question 19

How do changes in technology affect the practice of values-driven public relations?

Accepted Answer

The choice of a medium and message rests

Question 20

What is push technology?

Accepted Answer

Push technology is computer so

________ allows Internet users to decide what categories of information reach them at the exclusion

The irony of the "I'm with Coco" controversy was that Conan O'Brien________.

What are the implications of the growth of wireless communication?

What is virtual public relations?

Changes in technology require changes in values.

What is e-commerce,and how significant is its role in the U.S.economy?

A major factor in Barack Obama's successful 2008 presidential campaign was the candidate's effective use of ________.

In what ways has the introduction of digital communications technology influenced the practice of public relations?

Democratic nominee Barack Obama's social media staff was _____ times larger than that of his Republican challenger in the 2008 presidential election.

A good website ________.

Walmart and its public relations agency Edelman were accused of ________ in response to the retailer's many critics in 2006.

Viral marketing proved to be an effective tactic ________.

The growth of wireless digital communications technology will make it possible for ________.

A problem associated with self-published websites is that they ________.

The Internet generally is a form of passive communication.

Public relations work done by small,independent consultancies that has the look and feel of work done by much larger agencies is known as ________.

According to your textbook,the number of Internet web sites had grown from 1 in 1990 to more than ________ in 2009.

Edelman Digital's Steve Rubel found himself in hot water with PC Magazine when he _____.

How do changes in technology affect the practice of values-driven public relations?

What is push technology?

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters

Exam 11: Cyber-Relations in the Digital Age

________ allows Internet users to decide what categories of information reach them at the exclusion

The irony of the "I'm with Coco" controversy was that Conan O'Brien________.

What are the implications of the growth of wireless communication?

What is virtual public relations?

Changes in technology require changes in values.

What is e-commerce,and how significant is its role in the U.S.economy?

A major factor in Barack Obama's successful 2008 presidential campaign was the candidate's effective use of ________.

In what ways has the introduction of digital communications technology influenced the practice of public relations?

Democratic nominee Barack Obama's social media staff was _____ times larger than that of his Republican challenger in the 2008 presidential election.

A good website ________.

Walmart and its public relations agency Edelman were accused of ________ in response to the retailer's many critics in 2006.

Viral marketing proved to be an effective tactic ________.

The growth of wireless digital communications technology will make it possible for ________.

A problem associated with self-published websites is that they ________.

The Internet generally is a form of passive communication.

Public relations work done by small,independent consultancies that has the look and feel of work done by much larger agencies is known as ________.

According to your textbook,the number of Internet web sites had grown from 1 in 1990 to more than ________ in 2009.

Edelman Digital's Steve Rubel found himself in hot water with PC Magazine when he _____.

How do changes in technology affect the practice of values-driven public relations?

What is push technology?

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters