Question 1

The A in IDEA stands for _____.

Accepted Answer

A) argument 
B) action 
C) arrangement 
D) augmentation 
E) anything you want it to be 
A) argument 
B) action 
C) arrangement 
D) augmentation 
E) anything you want it to be C

Question 2

When writing a speech,it is important to ________.

Accepted Answer

A) use concrete words and images 
B) use precise nouns and verbs 
C) place attribution after a quotation 
D) A and B 
E) all of the above 
A) use concrete words and images 
B) use precise nouns and verbs 
C) place attribution after a quotation 
D) A and B 
E) all of the above D

Question 3

It is important for public relations practitioners to use inclusive language because ________.

Accepted Answer

A) they are required to do so by law 
B) public relations is supposed to build relationships 
C) they don't want to inadvertently exclude important stakeholders 
D) A and B 
E) B and C 
A) they are required to do so by law 
B) public relations is supposed to build relationships 
C) they don't want to inadvertently exclude important stakeholders 
D) A and B 
E) B and C E

Question 4

Good web writing involves ________.

Accepted Answer

A) lots of adjectives and pronouns 
B) current information 
C) effective use of headlines and captions 
D) B and C 
E) All of the above 
A) lots of adjectives and pronouns 
B) current information 
C) effective use of headlines and captions 
D) B and C 
E) All of the above

Question 5

Macroediting involves a sentence-by-sentence double-check of accuracy,spelling,grammar,and
style.

Accepted Answer

A) True 
 B)False

Question 6

What is the difference between microediting and macroediting?

Accepted Answer

Macroediting challenges the "big picture

Question 7

One of the best ways to get over presentation jitters is to ________.

Accepted Answer

A) practice your presentation 
B) ignore them 
C) tell a funny joke to get everyone in a good mood 
D) eat a good meal 
E) drink several cups of coffee to calm your nerves before speaking 
A) practice your presentation 
B) ignore them 
C) tell a funny joke to get everyone in a good mood 
D) eat a good meal 
E) drink several cups of coffee to calm your nerves before speaking

Question 8

In conducting research for its Campaign for Real Beauty,Dove learned that ________ percent of women surveyed considered themselves beautiful.

Accepted Answer

A) 2 
B) 6 
C) 20 
D) 25 
E) 33 
A) 2 
B) 6 
C) 20 
D) 25 
E) 33

Question 9

A California-based insurance company provoked a negative reaction when it posted ________ on a Tesla Motors blog following a fatal plane crash involving company employees.

Accepted Answer

A) joke 
B) an advertising message 
C) the names of victims 
D) its condolences 
E) airplane accident statistics 
A) joke 
B) an advertising message 
C) the names of victims 
D) its condolences 
E) airplane accident statistics

Question 10

The inverted pyramid is a writing style favored by journalists.

Accepted Answer

A) True 
 B)False

Question 11

Writing for the web is different from writing for a printed page because ________.

Accepted Answer

A) computer screens are harder to read than the printed page 
B) computer users are more sophisticated than traditional print users 
C) the Internet provides unlimited space for detail 
D) A and B 
E) A and C 
A) computer screens are harder to read than the printed page 
B) computer users are more sophisticated than traditional print users 
C) the Internet provides unlimited space for detail 
D) A and B 
E) A and C

Question 12

You should break any of the guidelines in the textbook for writing for the ear when doing so will
assist the listener.

Accepted Answer

A) True 
 B)False

Question 13

When writing a speech,it is important to ________.

Accepted Answer

A) spell out big numbers 
B) place attribution at the beginning of a sentence 
C) give phonetic spellings for hard-to-pronounce words 
D) A and C 
E) all of the above 
A) spell out big numbers 
B) place attribution at the beginning of a sentence 
C) give phonetic spellings for hard-to-pronounce words 
D) A and C 
E) all of the above

Question 14

At which stage of the writing process does one ask what his or her purpose is in writing?

Accepted Answer

A) research 
B) revision 
C) credibility 
D) evaluation 
E) organization 
A) research 
B) revision 
C) credibility 
D) evaluation 
E) organization

Question 15

Bad news is best presented in the _____ of a message.

Accepted Answer

A) beginning 
B) middle 
C) end 
D) It doesn't make any difference.Bad news is bad news. 
E) This is a trick question: There is no best way to deliver bad news 
A) beginning 
B) middle 
C) end 
D) It doesn't make any difference.Bad news is bad news. 
E) This is a trick question: There is no best way to deliver bad news

Question 16

The Dove Campaign for Real Beauty _____.

Accepted Answer

A) directly promoted the company's beauty-care products 
B) was based in research 
C) sought to correct erroneous media messages directed to young women 
D) B and C 
E) All of the above. 
A) directly promoted the company's beauty-care products 
B) was based in research 
C) sought to correct erroneous media messages directed to young women 
D) B and C 
E) All of the above.

Question 17

Good writing is rewritten.

Accepted Answer

A) True 
 B)False

Question 18

What are some of the things a writer should take into account when preparing communications for a
diverse public?

Accepted Answer

While public relations writing is design

Question 19

The E in IDEA stands for _____.

Accepted Answer

A) expression 
B) energy 
C) economy 
D) editing 
E) ergonomics 
A) expression 
B) energy 
C) economy 
D) editing 
E) ergonomics

Question 20

In the case study "Capitalizing on Tragedy: The Marketing of a Plane Crash," the insurance
company made its offending statements in a blog post.Does the fact that the incident was limited to the Internet minimize its impact?

Accepted Answer

While the audience for individual blogs

The A in IDEA stands for _____.

When writing a speech,it is important to ________.

It is important for public relations practitioners to use inclusive language because ________.

Good web writing involves ________.

Macroediting involves a sentence-by-sentence double-check of accuracy,spelling,grammar,and style.

What is the difference between microediting and macroediting?

One of the best ways to get over presentation jitters is to ________.

In conducting research for its Campaign for Real Beauty,Dove learned that ________ percent of women surveyed considered themselves beautiful.

A California-based insurance company provoked a negative reaction when it posted ________ on a Tesla Motors blog following a fatal plane crash involving company employees.

The inverted pyramid is a writing style favored by journalists.

Writing for the web is different from writing for a printed page because ________.

You should break any of the guidelines in the textbook for writing for the ear when doing so will assist the listener.

When writing a speech,it is important to ________.

At which stage of the writing process does one ask what his or her purpose is in writing?

Bad news is best presented in the _____ of a message.

The Dove Campaign for Real Beauty _____.

Good writing is rewritten.

What are some of the things a writer should take into account when preparing communications for a diverse public?

The E in IDEA stands for _____.

In the case study "Capitalizing on Tragedy: The Marketing of a Plane Crash," the insurance company made its offending statements in a blog post.Does the fact that the incident was limited to the Internet minimize its impact?

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

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Exam 10: Multimedia Message Development

The A in IDEA stands for _____.

When writing a speech,it is important to ________.

It is important for public relations practitioners to use inclusive language because ________.

Good web writing involves ________.

Macroediting involves a sentence-by-sentence double-check of accuracy,spelling,grammar,and style.

What is the difference between microediting and macroediting?

One of the best ways to get over presentation jitters is to ________.

In conducting research for its Campaign for Real Beauty,Dove learned that ________ percent of women surveyed considered themselves beautiful.

A California-based insurance company provoked a negative reaction when it posted ________ on a Tesla Motors blog following a fatal plane crash involving company employees.

The inverted pyramid is a writing style favored by journalists.

Writing for the web is different from writing for a printed page because ________.

You should break any of the guidelines in the textbook for writing for the ear when doing so will assist the listener.

When writing a speech,it is important to ________.

At which stage of the writing process does one ask what his or her purpose is in writing?

Bad news is best presented in the _____ of a message.

The Dove Campaign for Real Beauty _____.

Good writing is rewritten.

What are some of the things a writer should take into account when preparing communications for a diverse public?

The E in IDEA stands for _____.

In the case study "Capitalizing on Tragedy: The Marketing of a Plane Crash," the insurance company made its offending statements in a blog post.Does the fact that the incident was limited to the Internet minimize its impact?

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters