Question 1

What benefits,if any,does Honeywell receive from the Got 2B Safe! program?

Accepted Answer

Businesses such as Honeywell depend on having good relationships with their stakeholders,
including consumers and investors.How well an organization conforms with accepted social
standards can and often does influence those relationships.Many consumers and investors are
attracted to companies with a strong record of social responsibility.According to the Reflective
Paradigm,good corporate citizenship helps organizations establish social legitimacy.

Question 2

What are the five elements that are essential to any definition of public relations?

Accepted Answer

Public relations is a management function,involves two-way communication,is a planned activity,is a research-based science,and is socially responsible.

Question 3

A profession is distinguished from a trade by ________.

Accepted Answer

A) ongoing research in support of the profession 
B) the establishment of ethical standards 
C) a form of licensing or government control 
D) A and B 
E) All of the above. 
A) ongoing research in support of the profession 
B) the establishment of ethical standards 
C) a form of licensing or government control 
D) A and B 
E) All of the above. E

Question 4

Decision-making based on research is known as a ________ approach.

Accepted Answer

A) theoretical 
B) heuristic 
C) experiential 
D) cognitive 
E) foolhardy 
A) theoretical 
B) heuristic 
C) experiential 
D) cognitive 
E) foolhardy

Question 5

Public relations is licensed by state and federal governments.

Accepted Answer

A) True 
 B)False

Question 6

"Meltdown Monday" refers to ________.

Accepted Answer

A) the failure of a nuclear power plant in Pennsylvania 
B) the day the global warming treaty was rejected by the U.S.Senate 
C) the day Wall Street reacted to the financial problems of AIG 
D) when a well-known ice cream maker lost all electricity at its biggest storage facility 
E) the government's response to Hurricane Katrina 
A) the failure of a nuclear power plant in Pennsylvania 
B) the day the global warming treaty was rejected by the U.S.Senate 
C) the day Wall Street reacted to the financial problems of AIG 
D) when a well-known ice cream maker lost all electricity at its biggest storage facility 
E) the government's response to Hurricane Katrina

Question 7

The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.

Accepted Answer

A) marketing 
B) relationship management 
C) advertising 
D) human relations 
E) integrated marketing communications 
A) marketing 
B) relationship management 
C) advertising 
D) human relations 
E) integrated marketing communications

Question 8

The first question an organization should ask itself when developing a values statement is ________.

Accepted Answer

A) How much money do we want to make? 
B) Why should be care about our customers? 
C) What is in it for us? 
D) How can we win the respect of others? 
E) Why are we in business? 
A) How much money do we want to make? 
B) Why should be care about our customers? 
C) What is in it for us? 
D) How can we win the respect of others? 
E) Why are we in business?

Question 9

The execution phase of the public relations process is known as ________.

Accepted Answer

A) communication 
B) propaganda 
C) evaluation 
D) research 
E) planning 
A) communication 
B) propaganda 
C) evaluation 
D) research 
E) planning

Question 10

Some oppose government licensing of public relations because ________.

Accepted Answer

A) it is too difficult for regulators to define 
B) it will restrict practitioner salaries 
C) it will restrict freedom of expression 
D) A and B 
E) A and C 
A) it is too difficult for regulators to define 
B) it will restrict practitioner salaries 
C) it will restrict freedom of expression 
D) A and B 
E) A and C

Question 11

Why does public relations play an important role in democratic societies?

Accepted Answer

Democratic societies require the consent

Question 12

Public relations ________.

Accepted Answer

A) is a research-based social science 
B) is a management function 
C) is socially responsible 
D) All of the above. 
E) None of the above 
A) is a research-based social science 
B) is a management function 
C) is socially responsible 
D) All of the above. 
E) None of the above

Question 13

Both PRSA and IABC have accreditation programs that serve as a voluntary form of public relations
licensing.

Accepted Answer

A) True 
 B)False

Question 14

In values-driven public relations,the practitioner should consider ________.

Accepted Answer

A) his or her personal values 
B) the client organization's values 
C) the values of the targeted publics 
D) All of the above. 
E) None of the above. 
A) his or her personal values 
B) the client organization's values 
C) the values of the targeted publics 
D) All of the above. 
E) None of the above.

Question 15

The values-driven management of relationships between an organization and the publics that can affect its success is known as ________.

Accepted Answer

A) values-added public relations 
B) values-driven public relations 
C) the dynamic approach to public relations 
D) reputation management 
E) relationship building 
A) values-added public relations 
B) values-driven public relations 
C) the dynamic approach to public relations 
D) reputation management 
E) relationship building

Question 16

The authors of your textbook argue that public relations is part of the broad profession of marketing.

Accepted Answer

A) True 
 B)False

Question 17

Public relations differs from marketing because ________.

Accepted Answer

A) only marketing is concerned about a company's bottom line 
B) marketing efforts focus primarily on consumers 
C) public relations efforts focus on a broad range of publics 
D) B and C 
E) All of the above. 
A) only marketing is concerned about a company's bottom line 
B) marketing efforts focus primarily on consumers 
C) public relations efforts focus on a broad range of publics 
D) B and C 
E) All of the above.

Question 18

Public relations practitioners are influenced by ________.

Accepted Answer

A) their personal values 
B) the values of their employees 
C) the values of society 
D) A and B 
E) All of the above. 
A) their personal values 
B) the values of their employees 
C) the values of society 
D) A and B 
E) All of the above.

Question 19

Which of the following describes the Reflective Paradigm?

Accepted Answer

A) The practice of public relations exists somewhere between accommodation and advocacy. 
B) Individual practitioner roles vary from being technical to managerial. 
C) Accommodation is the ideal role of the practitioner. 
D) The focus is on the social legitimacy of organizations. 
E) Public relations practices should reflect prevailing public opinion. 
A) The practice of public relations exists somewhere between accommodation and advocacy. 
B) Individual practitioner roles vary from being technical to managerial. 
C) Accommodation is the ideal role of the practitioner. 
D) The focus is on the social legitimacy of organizations. 
E) Public relations practices should reflect prevailing public opinion.

Question 20

There is a common definition of public relations upon which most practitioners agree.

Accepted Answer

A) True 
 B)False

What benefits,if any,does Honeywell receive from the Got 2B Safe! program?

What are the five elements that are essential to any definition of public relations?

A profession is distinguished from a trade by ________.

Decision-making based on research is known as a ________ approach.

Public relations is licensed by state and federal governments.

"Meltdown Monday" refers to ________.

The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.

The first question an organization should ask itself when developing a values statement is ________.

The execution phase of the public relations process is known as ________.

Some oppose government licensing of public relations because ________.

Why does public relations play an important role in democratic societies?

Public relations ________.

Both PRSA and IABC have accreditation programs that serve as a voluntary form of public relations licensing.

In values-driven public relations,the practitioner should consider ________.

The values-driven management of relationships between an organization and the publics that can affect its success is known as ________.

The authors of your textbook argue that public relations is part of the broad profession of marketing.

Public relations differs from marketing because ________.

Public relations practitioners are influenced by ________.

Which of the following describes the Reflective Paradigm?

There is a common definition of public relations upon which most practitioners agree.

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters

Exam 1: What Is Public Relations

What benefits,if any,does Honeywell receive from the Got 2B Safe! program?

What are the five elements that are essential to any definition of public relations?

A profession is distinguished from a trade by ________.

Decision-making based on research is known as a ________ approach.

Public relations is licensed by state and federal governments.

"Meltdown Monday" refers to ________.

The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.

The first question an organization should ask itself when developing a values statement is ________.

The execution phase of the public relations process is known as ________.

Some oppose government licensing of public relations because ________.

Why does public relations play an important role in democratic societies?

Public relations ________.

Both PRSA and IABC have accreditation programs that serve as a voluntary form of public relations licensing.

In values-driven public relations,the practitioner should consider ________.

The values-driven management of relationships between an organization and the publics that can affect its success is known as ________.

The authors of your textbook argue that public relations is part of the broad profession of marketing.

Public relations differs from marketing because ________.

Public relations practitioners are influenced by ________.

Which of the following describes the Reflective Paradigm?

There is a common definition of public relations upon which most practitioners agree.

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters