Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing
Exam 1: Introduction to Marketing Research78 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach77 Questions
Exam 3: Research Design95 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research111 Questions
Exam 6: Descriptive Research Design: Survey and Observation88 Questions
Exam 7: Causal Research Design: Experimentation116 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling89 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques121 Questions
Exam 10: Questionnaire and Form Design121 Questions
Exam 11: Sampling: Design and Procedures99 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination75 Questions
Exam 13: Fieldwork61 Questions
Exam 14: Data Preparation129 Questions
Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance84 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis60 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis107 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation81 Questions
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The McNemar test is another paired sample nonparametric test that is used in the special case of a binary variable where the researcher wishes to test differences in proportions.
(True/False)
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The ________ is the difference between the 75th and 25th percentile.
(Multiple Choice)
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Hypothesis-testing procedures can be broadly classified as parameter or nonparameter based on the measurement scale of the variables involved.
(True/False)
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The ________ is a skewed distribution whose shape depends solely on the number of degrees of freedom.As the number of degrees of freedom increases,the distribution becomes more symmetrical.
(Multiple Choice)
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The ________ can be used to assess the strength of association in a table of any size.
(Multiple Choice)
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________ is a test statistic that measures the association between two ordinal-level variables.It makes an adjustment for ties and is most appropriate when the table of variables is not square but a rectangle.
(Multiple Choice)
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The Mann-Whitney U test is a statistical test for a variable measured on an ordinal scale,comparing the difference in the location of two populations based on observations from two independent samples.
(True/False)
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If the entire sample is changed by adding a fixed constant to each observation,then the mean,variance,and median change by the same fixed amount.
(True/False)
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________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.
(Multiple Choice)
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Which of the following statements is not true about parametric tests?
(Multiple Choice)
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A Kolmogorov-Smirnov one-sample test was conducted.The largest absolute difference between the observed and normal distribution was K = 0.222.The sample size was only 30 therefore,the approximate formula was used and the critical value for K was 0.248.Because the calculated value of K is ________ than the critical value,the null hypothesis ________ be rejected.
(Multiple Choice)
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If the samples used in the Mann-Whitney U test are from the same population,the distribution of scores from the two groups in the rank list should be ________.
(Multiple Choice)
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A statistic that describes a location within a data set is a ________.
(Multiple Choice)
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The probability of Type II error (α)is also called the level of significance.
(True/False)
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The degrees of freedom for the t statistic to test the hypothesis about two independent samples is ________.
(Multiple Choice)
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Also known as beta error,________ occurs when the sample results lead to the nonrejection of a null hypothesis that is in fact false.
(Multiple Choice)
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