Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing
Exam 1: Introduction to Marketing Research78 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach77 Questions
Exam 3: Research Design95 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research111 Questions
Exam 6: Descriptive Research Design: Survey and Observation88 Questions
Exam 7: Causal Research Design: Experimentation116 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling89 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques121 Questions
Exam 10: Questionnaire and Form Design121 Questions
Exam 11: Sampling: Design and Procedures99 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination75 Questions
Exam 13: Fieldwork61 Questions
Exam 14: Data Preparation129 Questions
Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance84 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis60 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis107 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation81 Questions
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The alternative hypothesis: the percentage of Internet users who use the Internet for shopping is greater than .40,is a ________.
(Multiple Choice)
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A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is a ________.
(Multiple Choice)
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A statistic that indicates the distribution's dispersion is a ________.
(Multiple Choice)
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The ________ is the probability of rejecting the null hypothesis when it is in fact false,and should be rejected.
(Multiple Choice)
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Lambda assumes that the variables are measured on an ordinal scale.
(True/False)
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Which program or function listed below is not useful for conducting nonparametric tests?
(Multiple Choice)
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For the parametric case involving the means of paired samples,the null and alternative hypotheses are ________.
(Multiple Choice)
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If the kurtosis is positive,the distribution is more peaked than a normal distribution.
(True/False)
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The test statistic used in the Kolmogorov-Smirnov one-sample test is ________.
(Multiple Choice)
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Which of the following statements is not correct about the alternative hypothesis?
(Multiple Choice)
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The ________ is a statistical test of the equality of the variances of two populations.
(Multiple Choice)
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If all the data points are multiplied by a constant,the interquartile range is multiplied by the same constant.
(True/False)
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________ include the range,interquartile range,variance or standard deviation,and coefficient of variation.
(Multiple Choice)
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Discuss the relationship between cross-tabulation and frequency distribution.
(Essay)
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In hypothesis testing,the observations are paired so that the two sets of observations relate to the same respondents.
(True/False)
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Which of the following statements is true concerning cross-tabulations with two variables?
(Multiple Choice)
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In SPSS,if the data are interval scaled and only the summary statistics are desired,the DESCRIPTIVES procedure can be used.
(True/False)
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Tau b,tau c,and gamma are available to measure association between two ________-level variables.
(Multiple Choice)
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In a frequency distribution,two variables are considered at a time.
(True/False)
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