Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing

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A measure of central tendency given as the value above which half of the values fall and below which half of the values fall is the ________.

(Multiple Choice)

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Question 81

Measures of location or central tendency include the mean,median,and mode.

(True/False)

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Question 82

________ is a test statistic that measures the association between two ordinal-level variables.It does not make an adjustment for ties.

(Multiple Choice)

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Question 83

The two-tailed test is more powerful than the one-tailed test.

(True/False)

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Question 84

To balance the two types of errors,alpha (α),also known as ________,is often set at .01 or .05.

(Multiple Choice)

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Question 85

The median is an appropriate measure of central tendency for ________ data.

(Multiple Choice)

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Question 86

When variables are perfectly associated,the phi coefficient assumes the value of 1.

(True/False)

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Question 87

If a variable is measured on a nominal scale,the median should be used.

(True/False)

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Question 88

The ________ is used as a measure of the strength of association in the special case of a table with two rows and two columns (a 2 × 2 table).

(Multiple Choice)

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Question 89

The F static is computed as the ratio of two sample variances.

(True/False)

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Question 90

In a symmetric distribution,the values on either side of the center of the distribution are the same,and the mean,mode,and median are equal.

(True/False)

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Question 91

________ is an average of the two asymmetric lambda values.It does not make an assumption about which variable is dependent.

(Multiple Choice)

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Question 92

The degrees of freedom for the t statistic to test hypotheses about one mean are ________.

(Multiple Choice)

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Question 93

The ________ is a univariate hypothesis test using the t distribution,which is used when the standard deviation is unknown and the sample size is small.

(Multiple Choice)

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Question 94

The ________ is a symmetric bell-shaped distribution that is useful for small sample (n < 30)testing.

(Multiple Choice)

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Question 95

The binomial test is a test of randomness for a dichotomous variable.

(True/False)

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Question 96

The ________ is a frequency distribution that depends upon two sets of degrees of freedom,the degrees of freedom in the numerator and the degrees of freedom in the denominator.

(Multiple Choice)

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Question 97

Which of the following tests is not a non-parametric one-sample test?

(Multiple Choice)

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Question 98

The runs test tests the goodness of fit of the observed number of observations in each category to the number expected under specified binomial distribution.

(True/False)

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Question 99

The introduction of a third variable in cross-tabulation can result in which of the following possibilities?

(Multiple Choice)

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Question 100

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Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing

A measure of central tendency given as the value above which half of the values fall and below which half of the values fall is the ________.

Measures of location or central tendency include the mean,median,and mode.

________ is a test statistic that measures the association between two ordinal-level variables.It does not make an adjustment for ties.

The two-tailed test is more powerful than the one-tailed test.

To balance the two types of errors,alpha (α),also known as ________,is often set at .01 or .05.

The median is an appropriate measure of central tendency for ________ data.

When variables are perfectly associated,the phi coefficient assumes the value of 1.

If a variable is measured on a nominal scale,the median should be used.

The ________ is used as a measure of the strength of association in the special case of a table with two rows and two columns (a 2 × 2 table).

The F static is computed as the ratio of two sample variances.

In a symmetric distribution,the values on either side of the center of the distribution are the same,and the mean,mode,and median are equal.

________ is an average of the two asymmetric lambda values.It does not make an assumption about which variable is dependent.

The degrees of freedom for the t statistic to test hypotheses about one mean are ________.

The ________ is a univariate hypothesis test using the t distribution,which is used when the standard deviation is unknown and the sample size is small.

The ________ is a symmetric bell-shaped distribution that is useful for small sample (n < 30)testing.

The binomial test is a test of randomness for a dichotomous variable.

The ________ is a frequency distribution that depends upon two sets of degrees of freedom,the degrees of freedom in the numerator and the degrees of freedom in the denominator.

Which of the following tests is not a non-parametric one-sample test?

The runs test tests the goodness of fit of the observed number of observations in each category to the number expected under specified binomial distribution.

The introduction of a third variable in cross-tabulation can result in which of the following possibilities?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

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