Question 1

Give three reasons why cross-tabulation is widely used in marketing research.

Accepted Answer

Cross-tabulation is widely used in comme

Question 2

The value obtained by summing all elements in a set and dividing by the number of elements is the ________.

Accepted Answer

A) mean 
B) median 
C) mode 
D) range 
A) mean 
B) median 
C) mode 
D) range

Question 3

Which statement is not true concerning the t distribution?

Accepted Answer

A) Compared to the normal distribution,the t distribution has more area in the tails and less in the center. 
B) As the number of degrees of freedom increases,the t distribution approaches the normal distribution. 
C) The t distributions are skewed to the left. 
D) The population variance is unknown and is estimated by the sample variance s2. 
A) Compared to the normal distribution,the t distribution has more area in the tails and less in the center. 
B) As the number of degrees of freedom increases,the t distribution approaches the normal distribution. 
C) The t distributions are skewed to the left. 
D) The population variance is unknown and is estimated by the sample variance s2.

Question 4

If the probability associated with the calculated or observed value of the test statistic (TS CAL)is greater than the level of significance (α),the null hypothesis is rejected.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is not true concerning cross-tabulation?

Accepted Answer

A) No more than three variables can be cross-tabulated. 
B) As a general rule,there should be at least five expected observations in each cell for the statistics computed to be reliable. 
C) Cross-tabulation examines association between variables,not causation. 
D) None of the above statements are untrue. 
A) No more than three variables can be cross-tabulated. 
B) As a general rule,there should be at least five expected observations in each cell for the statistics computed to be reliable. 
C) Cross-tabulation examines association between variables,not causation. 
D) None of the above statements are untrue.

Question 6

In the Mann-Whitney U test,two samples are combined and the cases are ranked in order of increasing size.The test statistic,U,is computed as the number of times a score from sample 1 or group 1 follows a score from group 2.

Accepted Answer

A) True 
 B)False

Question 7

When measuring the strength of association with the contingency coefficient,the maximum value of 1 is achieved when the variables are perfectly associated.

Accepted Answer

A) True 
 B)False

Question 8

Which of the research questions/hypotheses below is best answered using cross-tabulations?

Accepted Answer

A) Is familiarity with a new product related to age and education levels? 
B) The department store is being patronized by more than 10 percent of households. 
C) One hotel has a more upscale image than its close competitor. 
D) Both B and C are correct. 
A) Is familiarity with a new product related to age and education levels? 
B) The department store is being patronized by more than 10 percent of households. 
C) One hotel has a more upscale image than its close competitor. 
D) Both B and C are correct.

Question 9

A ________ is a test conducted by determining whether the order or sequence in which observations are obtained is random.

Accepted Answer

A) Mann-Whitney U test 
B) sign test 
C) binomial test 
D) runs test 
A) Mann-Whitney U test 
B) sign test 
C) binomial test 
D) runs test

Question 10

The ________ is used to test the statistical significance of the observed association in cross-tabulation.

Accepted Answer

A) contingency coefficient 
B) Cramer's V 
C) phi coefficient 
D) chi-square statistic 
A) contingency coefficient 
B) Cramer's V 
C) phi coefficient 
D) chi-square statistic

Question 11

The tendency of the deviations from the mean to be larger in one direction than in the other is called skewness.

Accepted Answer

A) True 
 B)False

Question 12

The ________ test is a nonparametric test for examining differences in the location of two populations,based on paired observations,that compares only the signs of the differences between pairs of variables without taking into account the magnitude of the differences.

Accepted Answer

A) Mann-Whitney U test 
B) sign test 
C) binomial test 
D) runs test 
A) Mann-Whitney U test 
B) sign test 
C) binomial test 
D) runs test

Question 13

Suppose we wanted to test the hypothesis that the mean familiarity rating exceeds 4.0,the neutral value on a seven-point scale.The hypotheses may be formulated as ________.

Accepted Answer

A) H0:μ1 = μ2 H1:μ1 ≠ μ2 
B) H0:σ12 = σ22 H1:σ12 ≠ σ22 
C) H0:μ ≤ 4.0 H1:μ > 4.0 
D) H0: π1 = π2 H1: π1 ≠ π2 
A) H0:μ1 = μ2 H1:μ1 ≠ μ2 
B) H0:σ12 = σ22 H1:σ12 ≠ σ22 
C) H0:μ ≤ 4.0 H1:μ > 4.0 
D) H0: π1 = π2 H1: π1 ≠ π2

Question 14

The degrees of freedom for the t statistic to test hypotheses about paired samples are ________.

Accepted Answer

A) n 
B) n - 1 
C) n1 + n2 
D) n1 + n2 - 2 
A) n 
B) n - 1 
C) n1 + n2 
D) n1 + n2 - 2

Give three reasons why cross-tabulation is widely used in marketing research.

The value obtained by summing all elements in a set and dividing by the number of elements is the ________.

Which statement is not true concerning the t distribution?

If the probability associated with the calculated or observed value of the test statistic (TS _CAL)is greater than the level of significance (α),the null hypothesis is rejected.

Which of the following statements is not true concerning cross-tabulation?

In the Mann-Whitney U test,two samples are combined and the cases are ranked in order of increasing size.The test statistic,U,is computed as the number of times a score from sample 1 or group 1 follows a score from group 2.

When measuring the strength of association with the contingency coefficient,the maximum value of 1 is achieved when the variables are perfectly associated.

Which of the research questions/hypotheses below is best answered using cross-tabulations?

A ________ is a test conducted by determining whether the order or sequence in which observations are obtained is random.

The ________ is used to test the statistical significance of the observed association in cross-tabulation.

The tendency of the deviations from the mean to be larger in one direction than in the other is called skewness.

The ________ test is a nonparametric test for examining differences in the location of two populations,based on paired observations,that compares only the signs of the differences between pairs of variables without taking into account the magnitude of the differences.

Suppose we wanted to test the hypothesis that the mean familiarity rating exceeds 4.0,the neutral value on a seven-point scale.The hypotheses may be formulated as ________.

The degrees of freedom for the t statistic to test hypotheses about paired samples are ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Give three reasons why cross-tabulation is widely used in marketing research.

The value obtained by summing all elements in a set and dividing by the number of elements is the ________.

Which statement is not true concerning the t distribution?

If the probability associated with the calculated or observed value of the test statistic (TS CAL)is greater than the level of significance (α),the null hypothesis is rejected.

Which of the following statements is not true concerning cross-tabulation?

In the Mann-Whitney U test,two samples are combined and the cases are ranked in order of increasing size.The test statistic,U,is computed as the number of times a score from sample 1 or group 1 follows a score from group 2.

When measuring the strength of association with the contingency coefficient,the maximum value of 1 is achieved when the variables are perfectly associated.

Which of the research questions/hypotheses below is best answered using cross-tabulations?

A ________ is a test conducted by determining whether the order or sequence in which observations are obtained is random.

The ________ is used to test the statistical significance of the observed association in cross-tabulation.

The tendency of the deviations from the mean to be larger in one direction than in the other is called skewness.

The ________ test is a nonparametric test for examining differences in the location of two populations,based on paired observations,that compares only the signs of the differences between pairs of variables without taking into account the magnitude of the differences.

Suppose we wanted to test the hypothesis that the mean familiarity rating exceeds 4.0,the neutral value on a seven-point scale.The hypotheses may be formulated as ________.

The degrees of freedom for the t statistic to test hypotheses about paired samples are ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

If the probability associated with the calculated or observed value of the test statistic (TS _CAL)is greater than the level of significance (α),the null hypothesis is rejected.