Exam 5: Implement Your Strategic PR- CSR Plan

Corporate communications and PR consultant Martha Whiteley states that "a big part of life is learning from one another." How does this belief relate to strengthening your contribution to successful strategic PR campaigns?

(Essay)

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Question 21

Which of the following is part of the foundational work required to develop a sound strategy?

(Multiple Choice)

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Question 22

It is predicted that by 2020,one-third of all retail sales are expected to come from millennials,of whom 87% prefer to purchase products with a social or environmental benefit.What does this prediction foretell for the future of strategic PR and CSR initiatives?

(Essay)

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Question 23

Strategic communications plans can have more than one ______.

(Multiple Choice)

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Question 24

Which of the following plan objectives is written to ensure that the results can be accurately measured?

(Multiple Choice)

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Question 25

According to Martha Whitely,what ability should you develop in order to grow from a tactical PR practitioner into a sought-after strategic planner?

(Multiple Choice)

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Question 26

Researching and identifying your target audience is a critical step in developing a viable communications plan.

(True/False)

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Question 27

Demonstrating the impact of the plan against its objectives occurs during the evaluation phase.How would positive results benefit you as the plan author?

(Multiple Choice)

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Question 28

Throughout his career,Aaron Pickering of Cone Communications has seen which one of the following elements as the "secret sauce" in driving social change?

(Multiple Choice)

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Question 29

Which one of the following strategies is the best starting point for further developing strategic plans?

(Multiple Choice)

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Question 30

Explain how the motivational objectives of the American Academy of Pediatric Dentistry's (AAPD)"Monster-Free Mouths Movement" campaign were specific and measurable.

(Essay)

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Question 31

Workplace giving has a positive effect on brand loyalty from new customers and on brand awareness from existing customers.

(True/False)

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Question 32

The AADP campaign "Monster-Free Mouths Movement" is an example of targeting more than one primary audience while also reaching out to a secondary audience.Discuss how and why this campaign successfully reached multiple audiences.

(Essay)

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Question 33

Which type of objective should an organization develop to rebuild its reputation after a negative event?

(Multiple Choice)

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Question 34

The four types of strategic objectives are informational,motivational,relational,and reputational.

(True/False)

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Question 35

For some companies,why is it a wise policy to engage in strategic philanthropy through CSR in emerging markets?

(Essay)

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Question 36

Based on Martha Whiteley's insights,what is one of the best ways to sharpen your critical thinking skills?

(Multiple Choice)

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Question 37

Describe why a well-crafted situation analysis is one of the most important parts of a strategic plan.

(Essay)

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Question 38

In a nutshell,what does evaluation allow you to do?

(Multiple Choice)

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Question 39

Who once said,"However beautiful the strategy,you should occasionally look at the results"?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 69

Corporate communications and PR consultant Martha Whiteley states that "a big part of life is learning from one another." How does this belief relate to strengthening your contribution to successful strategic PR campaigns?

Which of the following is part of the foundational work required to develop a sound strategy?

It is predicted that by 2020,one-third of all retail sales are expected to come from millennials,of whom 87% prefer to purchase products with a social or environmental benefit.What does this prediction foretell for the future of strategic PR and CSR initiatives?

Strategic communications plans can have more than one ______.

Which of the following plan objectives is written to ensure that the results can be accurately measured?

According to Martha Whitely,what ability should you develop in order to grow from a tactical PR practitioner into a sought-after strategic planner?

Researching and identifying your target audience is a critical step in developing a viable communications plan.

Demonstrating the impact of the plan against its objectives occurs during the evaluation phase.How would positive results benefit you as the plan author?

Throughout his career,Aaron Pickering of Cone Communications has seen which one of the following elements as the "secret sauce" in driving social change?

Which one of the following strategies is the best starting point for further developing strategic plans?

Explain how the motivational objectives of the American Academy of Pediatric Dentistry's (AAPD)"Monster-Free Mouths Movement" campaign were specific and measurable.

Workplace giving has a positive effect on brand loyalty from new customers and on brand awareness from existing customers.

The AADP campaign "Monster-Free Mouths Movement" is an example of targeting more than one primary audience while also reaching out to a secondary audience.Discuss how and why this campaign successfully reached multiple audiences.

Which type of objective should an organization develop to rebuild its reputation after a negative event?

The four types of strategic objectives are informational,motivational,relational,and reputational.

For some companies,why is it a wise policy to engage in strategic philanthropy through CSR in emerging markets?

Based on Martha Whiteley's insights,what is one of the best ways to sharpen your critical thinking skills?

Describe why a well-crafted situation analysis is one of the most important parts of a strategic plan.

In a nutshell,what does evaluation allow you to do?

Who once said,"However beautiful the strategy,you should occasionally look at the results"?

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

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Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

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