Question 1

While drafting strategic PR objectives,it is vital to connect the plan to ______.

Accepted Answer

A) customer purchasing decisions 
B) employee donations 
C) product market position 
D) corporate strategy 
A) customer purchasing decisions 
B) employee donations 
C) product market position 
D) corporate strategy

Question 2

Informational objectives focus on creating awareness by sharing information and attributes.A recent example of an informational campaign aimed at an entire industry was implemented by which of the following corporations?

Accepted Answer

A) SAP 
B) Johnson & Johnson 
C) Carnival 
D) Food Lion 
A) SAP 
B) Johnson & Johnson 
C) Carnival 
D) Food Lion

Question 3

Based on her research in fundraising,Dr.Kathleen Kelly identified the importance of stewardship using these four dimensions.

Accepted Answer

A) reciprocity,realism,reporting,and relationship nurturing 
B) recognition,responsibility,reporting,and relationship nurturing 
C) reciprocity,responsibility,reporting,and relationship nurturing 
D) reciprocity,responsibility,reporting,and realistic results 
A) reciprocity,realism,reporting,and relationship nurturing 
B) recognition,responsibility,reporting,and relationship nurturing 
C) reciprocity,responsibility,reporting,and relationship nurturing 
D) reciprocity,responsibility,reporting,and realistic results

Question 4

Strategic planning is central to the concept of strategic public relations and promoting social responsibility initiatives.

Accepted Answer

A) True 
 B)False

Question 5

In her book Just Good Business,UC Berkeley Professor Kellie McElhaney cites what statistic as evidence that business leaders view corporate social responsibility as good business?

Accepted Answer

A) Three-quarters of business leaders are focusing on CSR to create revenue streams. 
B) 87% of Millennials prefer to purchase products with a social or environmental benefit. 
C) 54% of business leaders are convinced that their companies' CSR activities give them a competitive advantage over their top competitors. 
D) In 2016,Fortune 500 companies collectively saved nearly $3.7 billion through climate change and energy conservation activities. 
A) Three-quarters of business leaders are focusing on CSR to create revenue streams. 
B) 87% of Millennials prefer to purchase products with a social or environmental benefit. 
C) 54% of business leaders are convinced that their companies' CSR activities give them a competitive advantage over their top competitors. 
D) In 2016,Fortune 500 companies collectively saved nearly $3.7 billion through climate change and energy conservation activities.

Question 6

How can you demonstrate to clients that the time,effort,and resources put into strategic public relations programs will demonstrate a return on the investment they are making in the effort?

Accepted Answer

A) Meet goals and objectives in every campaign. 
B) Commit to plan budgets and never request additional resources. 
C) Adhere to strict dedication to strategic planning and build plans that deliver meaningful results. 
D) Base plans on a succinct,well-written situation analysis. 
A) Meet goals and objectives in every campaign. 
B) Commit to plan budgets and never request additional resources. 
C) Adhere to strict dedication to strategic planning and build plans that deliver meaningful results. 
D) Base plans on a succinct,well-written situation analysis.

Question 7

Which phrase best describes the communications planning process?

Accepted Answer

A) rigidly defined and structured 
B) rapidly changing in response to social and cultural shifts 
C) must be based on the ROPES approach 
D) fluid and dynamic yet requires structure and process 
A) rigidly defined and structured 
B) rapidly changing in response to social and cultural shifts 
C) must be based on the ROPES approach 
D) fluid and dynamic yet requires structure and process

Question 8

Why did TD Bank implement a campaign targeting the Hispanic community in four major markets?

Accepted Answer

A) Hispanics are the fastest growing U.S.demographic yet they are under-utilizing banking and financial services. 
B) TD Bank would like to expand its locations into Central and South America. 
C) The President of TD Bank is Hispanic. 
D) TD Bank wanted to promote its image as "America's Most Convenient Bank." 
A) Hispanics are the fastest growing U.S.demographic yet they are under-utilizing banking and financial services. 
B) TD Bank would like to expand its locations into Central and South America. 
C) The President of TD Bank is Hispanic. 
D) TD Bank wanted to promote its image as "America's Most Convenient Bank."

Question 9

Motivational objectives are more complex than informational objectives yet they are easier to measure,according to D.W.Stacks.Summarize the points that support this statement.

Accepted Answer

Motivational objectives are designed to

While drafting strategic PR objectives,it is vital to connect the plan to ______.

Informational objectives focus on creating awareness by sharing information and attributes.A recent example of an informational campaign aimed at an entire industry was implemented by which of the following corporations?

Based on her research in fundraising,Dr.Kathleen Kelly identified the importance of stewardship using these four dimensions.

Strategic planning is central to the concept of strategic public relations and promoting social responsibility initiatives.

In her book Just Good Business,UC Berkeley Professor Kellie McElhaney cites what statistic as evidence that business leaders view corporate social responsibility as good business?

How can you demonstrate to clients that the time,effort,and resources put into strategic public relations programs will demonstrate a return on the investment they are making in the effort?

Which phrase best describes the communications planning process?

Why did TD Bank implement a campaign targeting the Hispanic community in four major markets?

Motivational objectives are more complex than informational objectives yet they are easier to measure,according to D.W.Stacks.Summarize the points that support this statement.

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters

Exam 5: Implement Your Strategic PR- CSR Plan

While drafting strategic PR objectives,it is vital to connect the plan to ______.

Informational objectives focus on creating awareness by sharing information and attributes.A recent example of an informational campaign aimed at an entire industry was implemented by which of the following corporations?

Based on her research in fundraising,Dr.Kathleen Kelly identified the importance of stewardship using these four dimensions.

Strategic planning is central to the concept of strategic public relations and promoting social responsibility initiatives.

In her book Just Good Business,UC Berkeley Professor Kellie McElhaney cites what statistic as evidence that business leaders view corporate social responsibility as good business?

How can you demonstrate to clients that the time,effort,and resources put into strategic public relations programs will demonstrate a return on the investment they are making in the effort?

Which phrase best describes the communications planning process?

Why did TD Bank implement a campaign targeting the Hispanic community in four major markets?

Motivational objectives are more complex than informational objectives yet they are easier to measure,according to D.W.Stacks.Summarize the points that support this statement.

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters