Question 1

What is defined as the process of creating business value while promoting positive social change?

Accepted Answer

A) good business sense 
B) corporate social responsibility 
C) strategic planning 
D) business philanthropy 
A) good business sense 
B) corporate social responsibility 
C) strategic planning 
D) business philanthropy

Question 2

The overall goals for the AAD combined PR / CSR campaign include an increase in dermatological office visits and sales / use of sunscreen by African Americans.To support this effort,the association hopes to do which of the following?

Accepted Answer

A) partner with additional corporate sponsors 
B) recruit a high profile spokesperson 
C) increase their use of social media 
D) time the campaign to coincide with peak spring break activities 
A) partner with additional corporate sponsors 
B) recruit a high profile spokesperson 
C) increase their use of social media 
D) time the campaign to coincide with peak spring break activities

Question 3

Corporate giant SAP is laying groundwork for increasing employee engagement and developing talent for the future through which strategy?

Accepted Answer

A) allowing employees to take educational sabbaticals 
B) providing day care facilities at all of its offices 
C) offering salary and travel incentives to employees 
D) increasing donations of its technologies around the globe 
A) allowing employees to take educational sabbaticals 
B) providing day care facilities at all of its offices 
C) offering salary and travel incentives to employees 
D) increasing donations of its technologies around the globe

Question 4

After the program is implemented,what element is most critical for the target audience to understand and agree with?

Accepted Answer

A) strategic plan 
B) brand loyalty 
C) key message 
D) corporate social responsibility 
A) strategic plan 
B) brand loyalty 
C) key message 
D) corporate social responsibility

Question 5

What one habit should you develop to ensure that you will be able to efficiently navigate the strategic planning process in a crisis situation?

Accepted Answer

A) Execute tactics according to the timetable. 
B) Practice strategic planning principles routinely every day. 
C) Incorporate elements of stewardship into every plan. 
D) Keep clients informed throughout the process. 
A) Execute tactics according to the timetable. 
B) Practice strategic planning principles routinely every day. 
C) Incorporate elements of stewardship into every plan. 
D) Keep clients informed throughout the process.

Question 6

If corporate social responsibility efforts promote a business as a good neighbor but its business practices have historically ignored pollution at its manufacturing plants,what degree of risk is this business taking?

Accepted Answer

A) no risk 
B) serious risk because hypocrisy,or any hint of it,can seriously damage CSR efforts and corporate reputation 
C) medium risk because it is possible something catastrophic could occur at a CSR promotional event 
D) minimal risk because most people don't pay that much attention 
A) no risk 
B) serious risk because hypocrisy,or any hint of it,can seriously damage CSR efforts and corporate reputation 
C) medium risk because it is possible something catastrophic could occur at a CSR promotional event 
D) minimal risk because most people don't pay that much attention

Question 7

A report by Project ROI presents evidence that corporate philanthropy programs are stronger when ______ is integral to the plan.

Accepted Answer

A) employee engagement 
B) management buy-in 
C) customer loyalty 
D) return on investment 
A) employee engagement 
B) management buy-in 
C) customer loyalty 
D) return on investment

Question 8

Which of the following objectives best illustrates a strategy based on motivation?

Accepted Answer

A) Engage and educate healthcare professionals about sustainability best practices. 
B) Mitigate negative news with "good news" about the company and its new CEO. 
C) Establish pediatric dentists and the AAPD as a trusted source and champion for children's oral health. 
D) Emphasize checking accounts as the entry point to the overall bank experience. 
A) Engage and educate healthcare professionals about sustainability best practices. 
B) Mitigate negative news with "good news" about the company and its new CEO. 
C) Establish pediatric dentists and the AAPD as a trusted source and champion for children's oral health. 
D) Emphasize checking accounts as the entry point to the overall bank experience.

Question 9

Why is it beneficial to conduct research during the implementation of a plan?

Accepted Answer

A) to supplement preliminary research 
B) to justify an increase to the budget 
C) to engage your target audience 
D) to measure progress and course adjust if needed 
A) to supplement preliminary research 
B) to justify an increase to the budget 
C) to engage your target audience 
D) to measure progress and course adjust if needed

Question 10

Once a campaign has successfully engaged publics,stewardship considerations help to ensure a healthy ongoing relationship with them.

Accepted Answer

A) True 
 B)False

Question 11

When your client suffers a public catastrophe that erodes consumer confidence in its brand,which course of action would you recommend?

Accepted Answer

A) CSR campaign with motivational objectives 
B) strategic PR plan highlighting the corporate history of excellence 
C) CSR campaign with reputational objectives 
D) retooling the organization's mix of products 
A) CSR campaign with motivational objectives 
B) strategic PR plan highlighting the corporate history of excellence 
C) CSR campaign with reputational objectives 
D) retooling the organization's mix of products

Question 12

In most cases,what kind of research is the basis for developing PR plans since it is already available and less expensive and time consuming to produce?

Accepted Answer

A) ongoing 
B) primary 
C) interim 
D) secondary 
A) ongoing 
B) primary 
C) interim 
D) secondary

Question 13

For the American Academy of Dermatologists CSR campaign,which of the following would be a good tool to increase awareness?

Accepted Answer

A) writing additional secondary objectives 
B) surveys mailed to large mailing lists 
C) beach parties with sunscreen giveaways 
D) media outreach program targeting general media as well as African American-focused media 
A) writing additional secondary objectives 
B) surveys mailed to large mailing lists 
C) beach parties with sunscreen giveaways 
D) media outreach program targeting general media as well as African American-focused media

Question 14

Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?

Accepted Answer

A) Brand loyalty is increasing. 
B) Consumers are buying and advocating for purposeful brands. 
C) Supporting a good cause is important. 
D) Consumers base purchasing decisions more on perceived value than on a company's social involvement. 
A) Brand loyalty is increasing. 
B) Consumers are buying and advocating for purposeful brands. 
C) Supporting a good cause is important. 
D) Consumers base purchasing decisions more on perceived value than on a company's social involvement.

Question 15

After developing strategic objectives you advance to the programming stage which encompasses these activities:

Accepted Answer

A) testing objectives,determining key strategy,choosing key messages,and developing tactics 
B) defining target audience,developing a budget,determining strategy,and choosing key messages 
C) defining target audience,determining strategy,choosing key messages,and developing tactics 
D) defining target audience,determining strategy,developing tactics,and securing a spokesperson 
A) testing objectives,determining key strategy,choosing key messages,and developing tactics 
B) defining target audience,developing a budget,determining strategy,and choosing key messages 
C) defining target audience,determining strategy,choosing key messages,and developing tactics 
D) defining target audience,determining strategy,developing tactics,and securing a spokesperson

Question 16

According to a report by Project ROI,a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%.

Accepted Answer

A) True 
 B)False

Question 17

According to the American Association of Dermatologists,darker skinned people are just as susceptible to many forms of skin cancer as lighter skinned people.This fact has led the organization to launch a new program that will focus on behavior change in the African American community.

Accepted Answer

A) True 
 B)False

Question 18

Peter Economy maintains that CSR can enhance talent recruitment.Explain how this is possible.

Accepted Answer

By practicing or implementing programs t

Question 19

Based on an article by D.M.Dozier in the Public Relations Review,on what does management buy-in and support for a proposed plan often depend?

Accepted Answer

A) budgetary constraints 
B) quality of the plan's objectives 
C) well-defined strategy 
D) perceived return on investment 
A) budgetary constraints 
B) quality of the plan's objectives 
C) well-defined strategy 
D) perceived return on investment

Question 20

Dozier and Broom note that "strategic planning is deciding where you want to be in the future and how to get there." What does this interplay of goals and strategy make possible for a company?

Accepted Answer

A) defines the objectives for strategic PR plans 
B) leads to solid corporate social responsibility initiatives 
C) sets the organization's direction proactively,thereby avoiding drift and repetition of activities 
D) provides a starting point for all future campaigns 
A) defines the objectives for strategic PR plans 
B) leads to solid corporate social responsibility initiatives 
C) sets the organization's direction proactively,thereby avoiding drift and repetition of activities 
D) provides a starting point for all future campaigns

What is defined as the process of creating business value while promoting positive social change?

The overall goals for the AAD combined PR / CSR campaign include an increase in dermatological office visits and sales / use of sunscreen by African Americans.To support this effort,the association hopes to do which of the following?

Corporate giant SAP is laying groundwork for increasing employee engagement and developing talent for the future through which strategy?

After the program is implemented,what element is most critical for the target audience to understand and agree with?

What one habit should you develop to ensure that you will be able to efficiently navigate the strategic planning process in a crisis situation?

If corporate social responsibility efforts promote a business as a good neighbor but its business practices have historically ignored pollution at its manufacturing plants,what degree of risk is this business taking?

A report by Project ROI presents evidence that corporate philanthropy programs are stronger when ______ is integral to the plan.

Which of the following objectives best illustrates a strategy based on motivation?

Why is it beneficial to conduct research during the implementation of a plan?

Once a campaign has successfully engaged publics,stewardship considerations help to ensure a healthy ongoing relationship with them.

When your client suffers a public catastrophe that erodes consumer confidence in its brand,which course of action would you recommend?

In most cases,what kind of research is the basis for developing PR plans since it is already available and less expensive and time consuming to produce?

For the American Academy of Dermatologists CSR campaign,which of the following would be a good tool to increase awareness?

Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?

After developing strategic objectives you advance to the programming stage which encompasses these activities:

According to a report by Project ROI,a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%.

According to the American Association of Dermatologists,darker skinned people are just as susceptible to many forms of skin cancer as lighter skinned people.This fact has led the organization to launch a new program that will focus on behavior change in the African American community.

Peter Economy maintains that CSR can enhance talent recruitment.Explain how this is possible.

Based on an article by D.M.Dozier in the Public Relations Review,on what does management buy-in and support for a proposed plan often depend?

Dozier and Broom note that "strategic planning is deciding where you want to be in the future and how to get there." What does this interplay of goals and strategy make possible for a company?

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters

Exam 5: Implement Your Strategic PR- CSR Plan

What is defined as the process of creating business value while promoting positive social change?

The overall goals for the AAD combined PR / CSR campaign include an increase in dermatological office visits and sales / use of sunscreen by African Americans.To support this effort,the association hopes to do which of the following?

Corporate giant SAP is laying groundwork for increasing employee engagement and developing talent for the future through which strategy?

After the program is implemented,what element is most critical for the target audience to understand and agree with?

What one habit should you develop to ensure that you will be able to efficiently navigate the strategic planning process in a crisis situation?

If corporate social responsibility efforts promote a business as a good neighbor but its business practices have historically ignored pollution at its manufacturing plants,what degree of risk is this business taking?

A report by Project ROI presents evidence that corporate philanthropy programs are stronger when ______ is integral to the plan.

Which of the following objectives best illustrates a strategy based on motivation?

Why is it beneficial to conduct research during the implementation of a plan?

Once a campaign has successfully engaged publics,stewardship considerations help to ensure a healthy ongoing relationship with them.

When your client suffers a public catastrophe that erodes consumer confidence in its brand,which course of action would you recommend?

In most cases,what kind of research is the basis for developing PR plans since it is already available and less expensive and time consuming to produce?

For the American Academy of Dermatologists CSR campaign,which of the following would be a good tool to increase awareness?

Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?

After developing strategic objectives you advance to the programming stage which encompasses these activities:

According to a report by Project ROI,a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%.

According to the American Association of Dermatologists,darker skinned people are just as susceptible to many forms of skin cancer as lighter skinned people.This fact has led the organization to launch a new program that will focus on behavior change in the African American community.

Peter Economy maintains that CSR can enhance talent recruitment.Explain how this is possible.

Based on an article by D.M.Dozier in the Public Relations Review,on what does management buy-in and support for a proposed plan often depend?

Dozier and Broom note that "strategic planning is deciding where you want to be in the future and how to get there." What does this interplay of goals and strategy make possible for a company?

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters