Exam 2: Operations Strategy in a Global Environment

Standardization is an appropriate strategy in which stage of the product life cycle?

Which of the following best describes "experience differentiation"?

Starbucks is one of the best known coffeehouse chains in the world. Each store sells a variety of innovative products to complement the array of coffee choices available. However, 75% of current stores are located in the United States and the expensive nature of the coffee leaves Starbucks vulnerable to changes in consumer spending behaviour (such as recessions). Recently Starbucks has begun initiatives to sell its specialty coffee beans for home use, presenting a chance for a large increase in revenue and diversification. However, Starbucks faces fierce competition seeking a piece of its lucrative market share and the threat of consumer behaviour changes, given its reputation rides on a singular product. Perform a SWOT analysis for Starbucks.

How do global operations attract new markets?

An organization's ability to generate unique advantages over competitors is central to a successful strategy implementation.

What is the difference between goods and services in terms of their location selection?

With reference to cultural and ethical issues, the World Trade Organization has

Which of the following is the best example of competing on low-cost leadership?

Low-cost leadership is the ability to distinguish the offerings of the organization in any way that the customer perceives as adding value.

Identify and explain the four basic global operations strategies. Give an example of each strategy.

Experience differentiation is an extension of ________ differentiation, accomplished by using people's five senses to create an experience rather than simply providing a service.

What is SWOT analysis? List its four elements and describe its purpose.

A strategy is a(n)

The ________ strategy describes a condition in which material, people, and ideas cross or transgress national boundaries.

For what type of organization might the location decision area be the least important of its ten decision areas? For what type of organization might the location decision be the most important of the ten decision areas? Discuss; include examples.

Key Success Factors are those activities that are necessary to achieving competitive advantage.

Define core competencies.

The three steps of the operations manager's job, in order, are

________ is a free trade agreement among Canada, Mexico, and the United States.

Which of the following is an example of competing on quick response?